Built in Public artwork

Entrepreneurship · Courtney Johnson

Built in Public

by Courtney Johnson

Built in Public is a personal brand podcast hosted by Courtney Johnson. Each week, Courtney sits down with founders, creators, and operators to unpack how they turn expertise into authority, visibility into opportunity, and content into long-term leverage. We talk positioning, audience building, thought leadership, and what it actually takes to show up before you feel ready. If you want to build it in public, this show is for you.

Latest episodes

Showing 20 · updated from the feed

How To Build A Personal Brand, Get Clients & Make Money

This week's episode is a solo Q&A and i’m answering the questions you’ve been sending me about building a personal brand, making money online, getting clients, creating c

Oct 20
22 min

How She Built An 8-Figure Brand With An ADHD Brain

Angie Lee just exited Soul, the CBD gummy brand she started with her brother eight years ago. The idea for her next business hit her at 3 a.m., and now she's building WIT

Oct 13
48 min

How To Make $25K A Month Consulting Using LinkedIn

y'all! in this week's episode i'm joined by Bradley Jacobs, former Uber exec turned founder of Mylance. He scaled Uber Freight into a $1 billion business, quit with zero

Oct 6
43 min

My Crazy Pregnancy and Birth Story

hey y'all, this episode is a little different than usual. today i'm sharing my full pregnancy and birth story: trying to conceive, the pregnancy itself, giving birth, and

Sep 29
45 min

How To Get Brand Deals (With Any Follower Count)

you don't need a million followers to get paid by brands. you don't need an agent. you don't even need to be famous. this is your no-bs guide to your first brand deal: ho

Sep 22
24 min

How To Make Money On Social Media

hi friends. did i tell you how I turned $8,500 I didn't have into a program that's made me $300,000 in the last year? that's basically what this whole solo episode is: me

Sep 15
54 min

This Is How Authors Get Book Deals (and how i got mine)

I've been wanting to bring this guest on for a while, because she's one of the main reasons I have a book at all. I'm sitting down with the incredible Thea Diklich-Newell

Sep 8
45 min

I Answered Every Question K*lling Your Personal Brand (Q&A)

okay so I recorded this one about to burst, and my baby is already here. wild!!!!! so this whole episode is a Q&A, straight from what you all sent me. the spiciest, most

Sep 1
44 min

The Creator Behind A 53 Million View Video On How To Make Money From A Personal Brand, with Cru Mahoney

Today I'm sitting down with Cru Mahoney, a mindset and personal brand coach who posted every single day for two years to almost nobody, then had one video hit 53 million

Aug 25
1 h 00 min

School of Hard Knocks' Host Reveals the Framework Behind Their 23M Followers

hi friends!! today I'm sitting down with Rachel Hague, co-host at School of Hard Knocks (yes, THE 23 million-follower media company) and this episode made me want to fire

Aug 18
50 min

The Delegation Playbook That Made Me 7 Figures

hey friends!! welcome back to another solo episode. it's been way too long and I have so much to say before my mat leave!!🤰🤍 okay so. I once paid a woman $100 to clean my

Aug 11
48 min

How April Whitney Went From a $65 Ebook to Building the Petite PWR ® Fitness Empire

April Whitney was eating under 1,200 calories a day, training like an elite athlete, and still couldn't figure out why her body wasn't changing. Then she started working

Aug 4
55 min

How To Build A Profitable Personal Brand Without Quitting Your Job, with Adama Lorna

Adama posted her first YouTube video to about five views, most of them people she already knew, while working full-time as a site reliability engineer. She never quit tha

Jul 28
37 min

The Man Behind Hormozi and Simon Squibb's Growth on How to Make Money With Your Personal Brand

Tobias Allen was knocking on doors at 16 with no job, no connections, and no plan, and by 25 he was Director of Marketing at Acquisition.com working directly with Alex an

Jul 21
55 min

Simon Alexander Ong: The Personal Brand Playbook That Got Him 4 Million Views

Simon Alexander Ong was let go from Lehman Brothers the day it collapsed in 2008. He had no plan. No backup. Just a decision to finally figure out what he really wanted i

Jul 14
48 min

The Diary of a CEO Director of Trailers on How to Stop the Scroll and Grow Faster on Social Media

Anthony Smith was about to quit editing forever the night he saw the Diary of a CEO job posting. He'd just told his girlfriend he was done. She said give it one more chan

Jul 7
50 min

Alexandra Steinacker-Clark: How a Personal Brand Creates Opportunities in Any Traditional Industry

Alexandra Steinacker-Clark got her foot in the door at Sotheby's through a cold coffee request, built 27K followers on LinkedIn without a strategy, and landed a book deal

Jun 30
36 min

How to Write and Self-Publish a Book That Gets You Speaking Gigs and Money with Chandler Bolt

Chandler Bolt was painting houses door to door at 18, getting cussed out and threatened, and then dropped out of college to co-author his first book at 23. Now his compan

Jun 23
56 min

Coach Keren Eldad: She'll Destroy Every Excuse You Have for Not Building Your Personal Brand

The people closest to Keren Eldad thought her content was so embarrassing they offered her a loan, a place to live, and her old job back. Keren Eldad, better known onlin

Jun 16
57 min

How to Build a Personal Brand That Makes Money BEFORE You Feel Ready, with Ruffin Mitchener

VCs laughed Ruffin Mitchener out of interview rooms for posting on TikTok. Four years later, she's the angel investor writing the checks. Now she’s built a six-figure cre

Jun 9
47 min

What listeners say

A curated, balanced selection of Apple Podcasts reviews.

I am so grateful to have discovered Built in Public. I am currently working on launching my own small business, and this has quickly become my favorite business podcast. Courtney has a conversational style that makes the show feel like you are eavesdropping on two smart, enthusiastic, entrepreneurial friends who are sharing useful ideas about growing a business. I appreciate the practical advice, interesting guests, and honest conversations about building something before you have everything figured out. I am regularly inspired by the content, but I also just enjoy listening to Courtney’s voice. She is easy on the ear, and her personality, curiosity, humor, and energy make the conversations fun. If you're building a business, a brand, or simply trying to get more comfortable putting your work out into the world, this one is well worth your time.

APBrown70 · Aug 2026

Courtney is the unhinged friend in business AND life we all need! I learn SO much from every episode and am constantly finding new epic humans to follow through her insanely jam packed with value and humor episodes 🔥 11 out of 10

JessBurgio · Jul 2026

Every single episode gives me ideas or tips that have helped me so much with work, showing up online, and challenge some of my ways of thinking. Great energy and conversations 👏

Happydally · Mar 2026

I love this podcast, the tangible tools, and cheat codes, but mostly I love how Courtney activates. She has such a special way of giving you the hug and kick in the 🍑 you need because she delivers her message bluntly with the intention of wanting you to fulfill your dreams. It’s a beautiful combination.

mpaluck18 · Nov 2025

We strive to present a balanced view by showing a diverse range of reviews from Apple Podcasts.

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