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Entrepreneurship · Courtney Johnson

Built in Public

by Courtney Johnson

Built in Public is a personal brand podcast hosted by Courtney Johnson. Each week, Courtney sits down with founders, creators, and operators to unpack how they turn expertise into authority, visibility into opportunity, and content into long-term leverage. We talk positioning, audience building, thought leadership, and what it actually takes to show up before you feel ready. If you want to build it in public, this show is for you.

Latest episodes

Showing 20 · updated from the feed

How To Get Brand Deals (With Any Follower Count)

you don't need a million followers to get paid by brands. you don't need an agent. you don't even need to be famous. this is your no-bs guide to your first brand deal: ho

Sep 22
24 min

How To Make Money On Social Media

hi friends. did i tell you how I turned $8,500 I didn't have into a program that's made me $300,000 in the last year? that's basically what this whole solo episode is: me

Sep 15
54 min

This Is How Authors Get Book Deals (and how i got mine)

I've been wanting to bring this guest on for a while, because she's one of the main reasons I have a book at all. I'm sitting down with the incredible Thea Diklich-Newell

Sep 8
45 min

I Answered Every Question K*lling Your Personal Brand (Q&A)

okay so I recorded this one about to burst, and my baby is already here. wild!!!!! so this whole episode is a Q&A, straight from what you all sent me. the spiciest, most

Sep 1
44 min

The Creator Behind A 53 Million View Video On How To Make Money From A Personal Brand, with Cru Mahoney

Today I'm sitting down with Cru Mahoney, a mindset and personal brand coach who posted every single day for two years to almost nobody, then had one video hit 53 million

Aug 25
1 h 00 min

School of Hard Knocks' Host Reveals the Framework Behind Their 23M Followers

hi friends!! today I'm sitting down with Rachel Hague, co-host at School of Hard Knocks (yes, THE 23 million-follower media company) and this episode made me want to fire

Aug 18
50 min

The Delegation Playbook That Made Me 7 Figures

hey friends!! welcome back to another solo episode. it's been way too long and I have so much to say before my mat leave!!🤰🤍 okay so. I once paid a woman $100 to clean my

Aug 11
48 min

How April Whitney Went From a $65 Ebook to Building the Petite PWR ® Fitness Empire

April Whitney was eating under 1,200 calories a day, training like an elite athlete, and still couldn't figure out why her body wasn't changing. Then she started working

Aug 4
55 min

How To Build A Profitable Personal Brand Without Quitting Your Job, with Adama Lorna

Adama posted her first YouTube video to about five views, most of them people she already knew, while working full-time as a site reliability engineer. She never quit tha

Jul 28
37 min

The Man Behind Hormozi and Simon Squibb's Growth on How to Make Money With Your Personal Brand

Tobias Allen was knocking on doors at 16 with no job, no connections, and no plan, and by 25 he was Director of Marketing at Acquisition.com working directly with Alex an

Jul 21
55 min

Simon Alexander Ong: The Personal Brand Playbook That Got Him 4 Million Views

Simon Alexander Ong was let go from Lehman Brothers the day it collapsed in 2008. He had no plan. No backup. Just a decision to finally figure out what he really wanted i

Jul 14
48 min

The Diary of a CEO Director of Trailers on How to Stop the Scroll and Grow Faster on Social Media

Anthony Smith was about to quit editing forever the night he saw the Diary of a CEO job posting. He'd just told his girlfriend he was done. She said give it one more chan

Jul 7
50 min

Alexandra Steinacker-Clark: How a Personal Brand Creates Opportunities in Any Traditional Industry

Alexandra Steinacker-Clark got her foot in the door at Sotheby's through a cold coffee request, built 27K followers on LinkedIn without a strategy, and landed a book deal

Jun 30
36 min

How to Write and Self-Publish a Book That Gets You Speaking Gigs and Money with Chandler Bolt

Chandler Bolt was painting houses door to door at 18, getting cussed out and threatened, and then dropped out of college to co-author his first book at 23. Now his compan

Jun 23
56 min

Coach Keren Eldad: She'll Destroy Every Excuse You Have for Not Building Your Personal Brand

The people closest to Keren Eldad thought her content was so embarrassing they offered her a loan, a place to live, and her old job back. Keren Eldad, better known onlin

Jun 16
57 min

How to Build a Personal Brand That Makes Money BEFORE You Feel Ready, with Ruffin Mitchener

VCs laughed Ruffin Mitchener out of interview rooms for posting on TikTok. Four years later, she's the angel investor writing the checks. Now she’s built a six-figure cre

Jun 9
47 min

Avni Barman: The LinkedIn Strategy That Made Her a Full-Time Creator

40 million LinkedIn views a month. Two to three videos a day. And she built it after returning venture capital money because she realized she hated the company she was bu

Jun 2
1 h 11 min

John Hu: Stan's Founder on How to Make Your First $1K Online, and Building a $500M Creator Platform

I've just hit $200K on Stan. And John Hu built the platform that made it happen. John is the founder of Stan, the platform that has now made over $500 million for creator

May 26
45 min

How Social Media Makes You Money

In this week’s episode, I’m answering your questions and digging into something that comes up over and over again in my work: why social media feels so uncomfortable for

May 19
56 min

Her Personal Brand Made Her a Sports Illustrated Model, with Gigi Robinson

She became a Sports Illustrated swimsuit model and a Penguin Random House author, and neither of those things came from a talent agent, a manager, or a plan. They came fr

May 12
59 min

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Where Built in Public ranks today in each Apple Podcasts chart (US, Sep 25, 2026).

#183 ▼ 4 Entrepreneurship US

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