Beyond the Hood with Tractor Zoom

Market & Equipment Trends for October 2026

Corn gave back most of its summer rally. The Farm Capital Investment Index hit its lowest reading of 2026. Dealer lots are cleaner, but sales pace is slowing in nearly ev

Quoting Efficiency in Sales: A Conversation With AgRev's Bob Ohnemus

Every deal starts with a quote. But quoting is often a dealership's most overlooked bottleneck. In this live Tractor Zoom webinar, Andy Campbell sits down with Bob Ohnemu

Market & Equipment Insights for September 2026

Corn just had its best month since April 2021 and was up 15% in August alone, above $5 for the first time since October 2023. But if you're expecting the equipment market

Why the Quote Is the Deal | J.J. Nichting & Johnson Tractor

Two CNH equipment dealers in the Midwest, Kathryn Hesebeck of Johnson Tractor and Pat McCrabb of J.J. Nichting, join host Andy Campbell to make the case that the quote is

AI, Data, and What Equipment Dealers Should Do About It | Hank Mandsager

Tractor Zoom's Hank Mandsager on where dealerships really stand with AI — and why culture, not technology, is the real bottleneck to getting ready.  

Market Insights for July 2026

RDO acquires True North. Horizon and Battle River merge in Canada. Zimmerer Kubota joins a larger group in Texas. Three deals in 30 days — and dealer profitability at a f

Closing the Technician Gap with AI: John Schmeiser of Vi by visorPRO

Vi by visorPRO COO, John Schmeiser, joins Beyond the Hood to unpack how AI is easing the technician shortage and strengthening dealer service departments.

Equipment Trends for July 2026

Dealers ranked combines their #1 concern on our June webinar poll — but the class 8 data doesn't fully back that up. Planter trade-ins just hit a three-year high. Utility

How Dealers Should Approach Buying Software | Tyler Lowy

Tyler Lowy has had more software conversations with equipment dealers than almost anyone in the industry. In this episode, he breaks down the Three Ps — People, Process,

Market Insights for June 2026

Deere beat estimates again, but large ag profits dropped 39%. Corn fell from $5 to $4.19 in five weeks. Tariffs on ag equipment dropped from 25% to 15%. Farmer sentiment

Brian Weaver | Building Stronger Dealerships from the OEM Side

Brian Weaver, Director of Network Development North American Ag for CNH, pulls back the curtain on how CNH evaluates dealer health, what he's actually looking for the mom

Equipment Trends for June 2026

Used equipment inventory is down 20% year over year, but sales velocity has dropped sharply in key categories. Andy Campbell breaks down what's moving, what's stuck, and

Inside Tractor Zoom with Ryan Roossinck

Andy Campbell talks with Ryan Roossinck on what makes equipment listings stop the scroll, why storytelling sells tractors, and what dealers can learn from the way buyers

Equipment Trends for May 2026

Grain cart days on lot are up 35%, 4WD drive values continue to weaken, and compact construction remains solid. Andy Campbell digs into the equipment data heading into su

Creating Lasting Change: Lessons from AgRevolution's Stacy Anthony

AgRevolution CEO Stacy Anthony shares how to lead change across dealership locations, build aligned partnerships, and use technology to close deals faster — on Beyond the

Market Insights for May 2026

CNH and AGCO just dropped Q1 earnings, and the contrast is striking. One saw profits collapse; the other beat the Street. Meanwhile, corn is flirting with $5, used equipm

Inside Tractor Zoom With Jeff Gutierrez

Tractor Zoom Product Manager Jeff Gutierrez joins Andy to discuss how Anvil Pro Quote was built, how the Product team works with customers, and what's coming next for equ

Equipment Trends for April 2026

Inventory is tighter and auction values are climbing, but low-hour tractors are sitting longer than ever. Andy Campbell breaks down what's really moving in the row crop t

Market Insights for April 2026

Macroeconomic insights for dealers for April 2026. The big OEMs beat expectations, but the story underneath is more nuanced than the headlines suggest. Large ag continues

Embracing AI and Data in Parts Management | Wayne Brozek

Andy Campbell sits down with Wayne Brozek, founder of WB Global Services, to discuss what truly drives aftermarket performance inside equipment dealerships. Drawing on de