The Storytelling Lab

How the Special Olympics Keeps Its Story Consistent Across 177 Countries with Sydnye White

"Storytelling is local. But we are a global brand, so we do need consistency — and enough flexibility that everything can be used at a local level, because what resonates

Why the Stories We Dismiss Are Often the Ones We Need Most with Leslie Zemeckis and Sara Divello

"You do the story that you want to do because you believe in it and it will find an audience. You have to be passionate about something and not try and hop off what's alr

The Complete Creator Framework Every Storyteller Needs with Anubhav Srivastava

"The best of the writers know structures are important. And then they forget that they've been intuitively following a structure and tell the world you don't need structu

How to Build Narrative Architecture Before AI Builds It for You with Michael Margolis

"A narrative lives or dies on the conviction of the most senior authorized leaders of the organizational system. The story is the strategy. A company without a story is u

The Content Cascade Strategy Every Brand Needs Right Now

Pre-Order The Chief Storytelling Officer HERE: https://amzn.to/4eihvql "Commercials interrupt people. Shows invite them into the story world. That is the difference betw

Steven Pressfield Was 52 (!) Before His First Novel Sold

"A good day is when the flow starts to happen and you kind of lose yourself in it. But you cannot count on those days. So I'm a real believer in grinding — just get in th

Why Most Writers Build Characters Completely Wrong with Steven Pressfield

"Sometimes you write a character that asserts himself—something you didn't plan. It's like he wanted to come back, and he brought his own story with him. It was kind of m

Why Storytellers Are More Valuable in the Age of AI with Joe Lazer

"AI was going to get better at technical skills like coding and data analysis much faster than storytelling, because it's much easier to objectively define what is correc

Your Audience's Senses Are Craving This Storytelling Technique with Charlie Melcher

"A living story is immersive, embodied, agentic, responsive, and social. It's stories that we get to be in and experience and live — as opposed to dead stories." —Charlie

How a Narrative Operating System Solves the Product Problem That Kills Every Brand

"Your product is not the features, the specs, it's not what you ship. The product is the experience, the transformation that your customer goes through. It's the change i

The Story Advantage and Why Nobody Has the Same One as You with Bill Blankschaen

"CQ — the character quotient — is who you are at the core of your values, and how consistently people can trust you to be that person. That to me is the exponential toppe

How the Generosity of Scars Makes Your Story More Powerful with Scott Mann

"I wasn't processing and dealing with my own stuff. Somehow I made my way back to storytelling. And that was really, if I could point to two things—my wife and story—thos

The One Thing Every Storyteller Misses About Their Audience with Jon Bregel

"When you live in alignment with your values, you cause yourself as little suffering as possible in the long term. And that one just always sticks with me because it's re

What a Father Daughter Podcast About Taylor Swift Taught Me About Story with Joseph Romm

"If you think the world could be better and you want to change it, you're going to have to come up with a better story and know how to tell it better." —Joseph Romm What

Your Internal Story vs. Your Customer's Story | The Real Brand Difference

"Marketing might be how you get the first date. But to get the second and third date and hopefully form into a relationship, you have to have a brand." — Rain Bennett Br

What Live Storytelling Can Teach Every Brand with Corey Rosen

“When you start to look at things through the lens of story, it helps you appreciate and process what’s going on.” — Corey Rosen What makes someone lean in when you tell

The Real Work Behind a Great Content Strategy with Kristen Sweeney

“You can’t even begin to talk about results or impact until you actually put something out into the world.” — Kristen Sweeney What if the real problem with your content

The Courage to Face What Your Story Is Really About with Spade Robinson

“There is no version of storytelling that does not become therapy.” — Spade Robinson What if the difference between an average story and a great one has less to do with

Cinematography and Storytelling Beyond the Technique with Tal Lazar

“The real story is always in the subtext.” — Tal Lazar Most people lose their audience the moment they start explaining. In this episode, cinematographer, educator, an

The Most Misunderstood Piece of Brand Missions

“Vision is what inspires your people. Mission is what activates and organizes them.” —Rain Bennett What good is a bold vision if you don’t have a mission to back it up?