The Irrational Mind | With Kristen Berman artwork

Tech News · Kristen Berman | Irrational Labs

The Irrational Mind | With Kristen Berman

by Kristen Berman | Irrational Labs

Winemakers are experts at pricing. Dog trainers understand incentives. Magicians control attention. What can product and growth leaders learn from these behavior change experts? Join Kristen Berman as she uncovers the hidden benefits of psychologies that can help your product succeed.

Latest episodes

Showing 20 · updated from the feed

What a parenting expert (and toddlers) can teach PMs about product engagement | Julie King

Julie King is a renowned parenting expert, author, and workshop leader who has dedicated her career to helping parents communicate more effectively with their children. S

May 21 2025
41 min

What growth teams can learn from an expert dog trainer | Mac Namara, Dog Trainer

Mac Namara is an expert dog trainer who specializes in positive reinforcement techniques. She runs Puppy Prep, a company designed to help new dog owners set their puppies

Apr 30 2025
49 min

What Noom can teach product teams about behavior change and retention | Christine May (Behavioral Scientist & Advisor, Ex-Noom)

Christine May helped spearhead behavioral science at Noom, shaping it into an engine for user segmentation and accountability. As their former Head of Behavioral Science,

Apr 6 2025
42 min

What an orchestra conductor can teach managers about building world-class teams | Marin Alsop (Conductor)

Marin Alsop is a world-renowned conductor and the first woman to lead major orchestras internationally. The subject of the Emmy-nominated documentary "The Conductor” and

Mar 5 2025
32 min

What a world-renowned magician can teach product and growth teams | David Gerard (Magician & Mentalist)

David Gerard is one of Silicon Valley's most sought-after magicians and mentalists, performing over 90 shows annually for Fortune 500 companies and tech industry leaders.

Feb 16 2025
44 min

What product teams can learn from the author of Ender’s Game | Orson Scott Card, Author

Orson Scott Card is the author of Ender’s Game, one of the most influential science fiction novels ever written, and its sequel Speaker for the Dead, among other bestsell

Feb 2 2025
37 min

What a former Booking.com product leader says about testing | Kristina Gibson (Director of Product, Booking.com)

Kristina Gibson most recently was the CPO at Dott, accelerating their growth to over 100M rides annually. She led the merger with TIER to form Europe’s largest e-bike and

Jan 19 2025
39 min

What pricing teams can learn from a top winemaker | Dan Petroski (Founder, Massican)

Dan Petroski is the founder and winemaker of Massican Wines. Massican was recently acquired by Gallo and is the only solely white wine producer in Napa Valley—a region fa

Jan 5 2025
32 min

What growth teams can learn from game designers | Joel Burgess & Dan Vader (Grindstone)

Joel Burgess, co-founder of Soft Rains, andDan Vader, Creative Director at Capybara Games, are the minds behind Grindstone, one of the most acclaimed indie puzzle games i

Dec 22 2024
39 min

What design teams can learn from Headspace | Cal Thompson (VP of Product Design & Research, Headspace)

Cal Thompson is the VP of Product Design & Research at Headspace, where they lead a team dedicated to creating user-centered designs that drive real-world impact. Their f

Dec 8 2024
47 min

How Do Yelp Reviews Shape Our Choices?

Trying something new is hard at the macro level. Yelp reviews reduce that uncertainty that comes with new things. But how do they help businesses achieve organic and mean

May 31 2022
38 min

How Does Asana Make Us More Accountable?

You’ve probably heard of Asana or maybe you already use it in your workplace. In this episode, Paige Costello, Core Product Leader at Asana, joins the show to explain the

May 17 2022
38 min

How Does Affirm Get Us to Buy Now Pay Later?

In the last few years, buy now pay later has become the hottest development in the digital payment space. The flexibility of this type of models can bring many benefits f

Apr 19 2022
48 min

How Does Match Make Dating Easier?

What are the most common mistakes people make looking for love online - and how do apps try to solve them? In this episode, host Kristen Berman talks with Jin Chua and Ma

Apr 5 2022
41 min

How Did Lyft Change The Way We Ride?

Let’s take a ride into some of the behavioral principles that made Lyft a trustworthy transportation solution for millions. In this episode, host Kristen Berman is joined

Mar 22 2022
48 min

How Does SetSail Drive Sales Productivity?

Bert Lui is Co-founder & CPO at SetSail, an AI-powered sales tracking, motivation, and empowerment solution. Not only have they changed the classic incentive system withi

Mar 8 2022
34 min

How Does Airbnb Disrupt with Design?

Letting a person into your home involves a careful evaluation process, but with the right behavioral principles, it can become a task that you can easily perform from you

Mar 1 2022
45 min

How Does Netflix Get Us To Binge Watch?

It’s well known that Netflix has made history by revolutionizing the way we consume and interact with TV series and movies. This process has required considerable experim

Feb 22 2022
44 min

Coming Next Week: The Science of Change Is Back

Next week, behavioral scientist and co-founder of Irrational Labs Kristen Berman returns. This time, she’s sitting down with even more product pioneers and thought leader

Feb 15 2022
2 min

Holiday Mini-sode: 3 Ways to Make Your New Year's Resolution Stick

The Science of Change host and behavior scientist Kristen Berman is back again to save you from another classic holiday blunder: not keeping your New Year's Resolution. I

Dec 28 2021
5 min

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