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Tech News · MSP Radio, Dave Sobel, Managed Service Provider (MSP) Industry Analyst

Business of Tech: Daily MSP News & IT Services Analysis

by MSP Radio, Dave Sobel, Managed Service Provider (MSP) Industry Analyst

Vendors are rewriting the rules on MSPs faster than anyone can track — pricing, partner programs, liability, and now AI. Business of Tech is the daily MSP news briefing that tells you what changed and what it means for your business. Every weekday, channel veteran Dave Sobel picks the MSP and IT services news that actually moves your margins, contracts, and risk, and answers the one question that matters: Why do we care? No vendor cheerleading and no press-release rewrites — independent analysis for managed service providers, IT services leaders, and the vendors who sell to them. Short daily episodes keep you current in about 15 minutes. Longer interviews go deep with MSP owners, investors, analysts, and channel executives on where the managed services market is heading. What this MSP podcast covers: • AI for MSPs — AI pricing and consumption billing, AI liability and governance, and AI agents in the service desk • MSP pricing and profitability — per-user vs. usage-based pricing, margins, service agreements, and vendor rebates • MSP M&A and private equity — acquisitions, roll-ups, valuations, and what consolidation means for independent MSPs • MSP vendors and partner programs — Microsoft, Kaseya, ConnectWise, N-able, Pax8, and how channel programs shift risk onto providers • MSP cybersecurity and liability — cyber insurance, compliance, regulation, and the security-stack decisions that expose a managed service provider • MSP operations — automation, PSA and RMM, hiring, and the operational maturity that separates growing MSPs from stalled ones Questions we answer: • How should an MSP price AI services when vendors move to consumption billing? • Who carries the liability when AI acts inside a client environment? • What does private equity consolidation mean for MSP valuations? • Which vendor partner program changes quietly cut MSP margins? • What do insurers and regulators now expect from managed service providers? Business of Tech is produced by MSP Radio, the independent media company for the managed services and IT channel community. Hosted by Dave Sobel, MSP industry analyst and longtime channel veteran. Written versions of every episode, with full source links, at businessof.tech.

Latest episodes

Showing 20 · updated from the feed

MSP+ v. Bielanski: The Roll-Up Paperwork That Didn't Match

The episode highlights the risk of documentation mismatches and liability transfer within MSP mergers and acquisitions, using the example of MSP+—a consultancy formed by

Oct 9
20 min

Vendor Rebates Move to AI Growth—Anurag Agrawal Details the Margin Fallout for MSPs

Vendor incentive structures are undergoing a significant realignment, shifting both margin pressure and financial risk toward MSPs and IT service providers. Microsoft’s r

Oct 8
44 min

When Clients Build Instead of Buy, MSPs Inherit Hidden Upkeep Costs

Organizations are moving from purchasing commercial software to building their own applications with AI tools, shifting the ongoing maintenance and accountability from ve

Oct 7
13 min

Usage-Based AI Pricing: Why MSPs Must Own Consumption Records Before Renewals

Vendors are shifting to usage-based billing for enterprise AI tools, creating information and contract risk as consumption and related costs become less predictable for b

Oct 6
13 min

Brian J. Weiss: TechStack, Tenant Control, and Redefining PSA Ownership for MSPs

The episode highlights a structural shift toward MSPs considering custom-built operational core systems on enterprise platforms, rather than relying purely on traditional

Oct 5
24 min

Insightful and Workflow Analytics: Measuring Activity vs. Actual Value for MSPs

The episode highlights a structural gap between projected AI-driven revenue in the channel and the concrete operational changes needed to capture measurable ROI. Industry

Oct 2
13 min

Ryan Morris on Why Vendor Growth Depends on Active, Profitable Partners—Not Just Big Numbers

The primary structural shift examined is the move from vendor emphasis on quantity of partner recruitment toward a more nuanced focus on partner program health, accountab

Oct 1
40 min

Default Security Choices Leave MSPs Exposed as AI Bots Blend With Legitimate Users

Correction: In this episode, the name of Arkose Labs was mispronounced. Arkose Labs (arkoselabs.com) is the source of the commentary from founder and CEO Kevin Gosschalk.

Sep 30
13 min

Measuring False Guidance: The Untracked Risk in AI-Driven Ticket Resolution

The episode highlights a structural shift toward operational reliance on AI agents as service staff rather than support tools, raising new questions about skill degradati

Sep 29
14 min

AI-Driven vCISO Platforms Create Pricing and Liability Shifts for MSPs—David Primor of Cynomi

The primary structural mechanism examined concerns the shift in cybersecurity operations for MSPs driven by increased automation and AI-powered platforms, specifically as

Sep 28
26 min

Why Aurora AI Agents Only Reduce Ticket Load When Built on Accurate Network Data — Steve Petryschuk

The structural mechanism highlighted in this episode is the gap between optimism for artificial intelligence (AI) in IT operations and the actual integration of AI as a c

Sep 27
16 min

AI Margins and MSP Growth: Dr. Gleb Tsipursky on Passing Savings vs. Competing Away Profit

The ongoing adoption of AI in managed services is exerting downward pressure on service margins and changing how value is delivered and retained. According to discussion

Sep 26
28 min

Active vs. Joined Partners: The Overlooked Risk in Vendor Programs

Vendor channel programs are structurally organized around metrics and incentives that prioritize initial partner acquisition over long-term partner viability or growth. A

Sep 25
13 min

Flamingo’s AI Token Pricing Model Shifts Margin Risk for MSPs – With Rich Freeman

A growing shift is materializing in the IT services market as software vendors move away from traditional fixed software pricing and towards models based on AI token cons

Sep 24
42 min

Vendors Build the Meter: MSP Risk Rises as AI Usage Moves to Consumption Pricing

The core structural shift discussed is the transition from fixed, seat-based licensing models to metered, consumption-based pricing for artificial intelligence tools. Dri

Sep 23
13 min

Insurers Exclude AI From Liability: What CG 40 47 Means for MSPs

The episode details a structural shift in the allocation of risk and liability for artificial intelligence within commercial insurance policies, driven by changes in stan

Sep 22
13 min

All-in-One or Best-of-Breed? The Real Tradeoffs in Your Security

Vendor channel consolidation continues to shape decision-making for MSPs, as the industry evaluates tradeoffs between integrated security stacks and maintaining best-of-b

Sep 20
39 min

Dave Cava on Why Operational Maturity, Not AI, Determines MSP Survival

Margin pressure, driven by a widening profitability gap among MSPs, is the primary structural shift highlighted in this discussion. According to Dave Cava, industry data

Sep 19
20 min

Entry-Level Tech Roles Shrink with Automation; Senior Talent Harder to Acquire and Afford

The episode outlines a structural shift in managed services and IT operations: the automation and unbundling of junior technical work due to the integration of automated

Sep 18
15 min

Jay McBain on Why AI and SaaS Marketplaces Are Redefining MSP Revenue Models

The dominant structural shift outlined is an accelerating concentration of market power and operational control within a handful of large technology companies and platfor

Sep 17
36 min

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