The FMCG Guys

363. Imteaz Ahamed, eCommerce and AI Pioneer: Cutting Media in Half, Strategy vs Execution, What Big CPG Is Missing

Imteaz Ahamed is an eCommerce and AI pioneer who works with private equity on FMCG acquisitions and transformation, following 16 years at Reckitt. He runs his consultancy

362. Edu Campanella, Business Group President, Home Care at Unilever: Growth in Europe, Billion Dollar Insights, the Balance Between Magic and Discipline

Edu Campanella is Business Group President of Home Care at Unilever, leading an €11 billion business across more than 60 markets. His teams are behind Wonder Wash, the sh

361. Ingo Reinhardt, CEO of Buynomics, Matt Pringle and Brian Knighton of Dr.Oetker: RGM, the impact of AI, Sales Execution, Avoiding Analysis Paralysis

Ingo Reinhardt is CEO and co-founder of Buynomics and author of The Pricing Playbook (find it here: https://www.buynomics.com/the-pricing-playbook-wiley-buynomics)  and M

360. Matteo Gori, Category President - Bakery and Grocery at Barilla: Lessons from Cucina Barilla, Volatile Food Categories, Failing Early

Matteo Gori is President of Bakery and Grocery at Barilla, leading brands such as Wasa and Mulino Bianco. In this episode, Matteo joins us to discuss why he believes in

359. Andrew Lederman, VP of Global Digital Commerce at Mondelēz (live from Groceryshop Las Vegas): Marketing to AI agents, Why Digital Marketing is a Team Sport, Market Share as the North Star

Andrew Lederman is VP of Global Digital Commerce at Mondelēz, leading digital commerce for snacking brands such as Oreo, Cadbury and Toblerone. In this live recording f

358. Natalia Ball, Chief Growth Officer - Pet Nutrition at Mars: Orchestrating Growth, The Evolving Needs of Pet Parents, Performance Marketing vs Brand Building, and Letting Go of Being the Expert

Natalia Ball is the Chief Growth Officer for Pet Nutrition at Mars, home to brands such as Pedigree, Whiskas and Royal Canin. She describes her role as the "orchestrator

357. Gawain Davies, Chief Commercial Officer at Euroleague Basketball (Live from Cannes): Sports Sponsorship, ROO vs ROI, Retail Activation

Gawain Davies is Chief Commercial Officer at Euroleague Basketball, overseeing brand partnerships, events, ticketing, merchandising and licensing for the elite profession

356. Bas Vorsteveld, Area Managing Director - Northern Europe at Kenvue: What's Next in Consumer Healthcare, How to Stand out with Strict Regulations, Untapped Growth

Bas Vorsteveld is Area Managing Director for Northern Europe at Kenvue, the Consumer Health care company behind brands such as Johnson's, Aveeno, Listerine and Neutrogena

355. Sinem Kaynak, Head of Personal Care Breakthrough Innovation Group at Unilever: Real Needs vs. Fads, Nichification and Scale, Learning from Indie Brands

Sinem Kaynak is Head of the Personal Care Breakthrough Innovation Group at Unilever, where she leads mergers and acquisitions, incubates new brands and launches existing

354. Fez Ahmad, Head of Industry - CPG & Retail at Reddit: Humanity vs AI, Community, Brand Engagement

Fez Ahmad is Head of Industry for CPG & Retail at Reddit, working with some of the world's largest FMCG brands to help them tap into one of the internet's most influentia

353. David Milner, Chairman at Crosta Mollica: Corporate to PE, Growing and Exiting, Choosing Winners, Premium Pizza, Leadership

David Milner is Chairman at premium pizza brand Crosta Mollica. This business, as announced last week, will soon be merged with European Pizza Group (Nestlé spin off, wit

352. Kaan Aykac, Director DTC and E-Commerce at Electrolux: Conversion, Premium Experiences, LLMs, App vs Web

Kaan Aykac is the Director DTC and E-Commerce Europe at appliances leader Electrolux, In this episode we explore what great DTC looks like in a high-consideration categor

351. Marcin Bruś, Group Director of Advertising at Allegro: eCom in Poland and Central Europe, CMO Spend, Experimenting, Risk

Marcin Bruś is Group Director of Advertising at Allegro, one of Central Europe's leading e-commerce platforms and Poland's undisputed number one. With a career spanning P

350. Max Sinclair, CEO & Founder at Azoma: A big Announcement, Agentic, Rufus & Sparky, LLMs, Data, 5 Cs

Max Sinclair is the CEO and Founder at Agentic Commerce Optimisation leader Azoma. AI has gone from a relative niche to be absolutely central in FMCG. A byproduct of this

349. Simon Swan, Director of E-commerce Development at Karo Healthcare: eCommerce, Breaking Silos, Retail Media, Agentic, Digital Shelf

Simon Swan is Director of E-commerce Development at Karo Healthcare, where he is helping reshape how digital commerce is understood and executed across markets and functi

348. Laurence Whyatt, Head of EU Beverages Research at Barclays Investment Bank: Drinking Habits, GenZ, Affordability, India & China

Laurence Wyatt is Head of EU Beverages Research at Barclays Investment Bank, where he analyses the forces shaping the global alcoholic beverages industry. In this episode

347. Roman Putsch, Chief of Marketing & Digital at UEFA: Champions League Football, Hero Brand Assets, Visibility + Emotional Connection, Data

Roman Putsch is the UEFA's Chief of Marketing and Digital, helping shape and grow some of the most iconic brands in world football, including the UEFA Champions League an

346. Tony Lorman, President – EMEIA Pacific at Edgewell Personal Care: Challenger Mentality, Heritage, New Brands, Memory Structures, Leadership

Tony Lorman is the President – EMEIA Pacific at Edgewell Personal Care, the company behind iconic brands like Hawaiian Tropic, Wilkinson Sword, Bulldog and Wet Ones. In t

345. The State of Supply Chain in 2026 with Özge Kaya (Head of Supply Chain LATAM at Henkel) and Federico Marchesi (VP Supply Chain at SIG Group): Hormuz, Cost Pressures, Leadership, AI

Our yearly "State of Supply Chain" episode is back! One can argue whether the world is getting better or worse, but one thing is clear: it isn't getting any simpler. Oper

344. Camille Lavenant, Global Sales and Category Director at Danone: Global Sales, eCommerce, Transformation, Going International, AI

Camille Lavenant is Global Sales and Category Director at Danone, where she leads the sales agenda for the company's Specialized Nutrition Division across Baby and Medica