The Flower Files: The Wildly Native Podcast

Ep 130 - So I Want To Sell Edible Flowers, How Do I Get Started?

Your farm idea might be brilliant—but can you actually bring it to market without getting buried in permits, licenses, and unexpected costs? In this episode, we're j

Ep 129 - The Business Of Big Flowers An Honest Conversation With Sarah Campbell

Social media asks florists to be designers, marketers, content creators, and trend forecasters all at once—and the pressure can be overwhelming. In this episode, we sit d

Ep 128 - The 20% of Flower Farming That Makes 80% of Your Profit

Being busy can feel productive, but on a flower farm, full days don’t always create profitable results. In this episode, we apply the Pareto Principle—the 80/20 rule—to a

Ep 127 - Is It a Bug or a Disease?

Holes in leaves, yellowing, black spots, and sudden decline can make it tempting to reach for a spray bottle—but the right diagnosis always comes first. In this episode,

Ep 126 - The Flower Files x Flower Forward

That bouquet on the grocery store rack may have traveled thousands of miles before it reached your table—and the journey affects everything from vase life to fragrance. I

Ep 125 - It's Hot, How Do I Water My Plants?

Your flowers look wilted, the sun is blazing, and your first instinct is to grab the hose—but watering more isn't always the answer. In this episode, we break down t

Ep 124 - Seed Packets - What Does The Stuff On the Back Mean?

Seed packets are small, but the information they hold can shape your entire growing season. In this episode, we break down the details most growers overlook and show you

Ep 123 - Behind the Seed Carousel: Seed Supply Insights

A seed packet may be small, but the system behind it is anything but. In this episode, we sit down with the team at GOC to follow the journey of wholesale flower seeds—fr

Ep 122 - Planting Seeds of Success - Park Seed

A seed catalog can feel equal parts treasure map and strategy guide, especially when you're growing for real customers and real deadlines. In this episode, we sit do

Ep 121 - What I Wish Someone Had Taught Me Before I Started Flower Farming

Social media makes flower farming look effortless, but the reality is far more complex—and far more valuable to learn from. In this episode, I share my journey from agric

Ep 120 - Beyond Honey Bees: The Pollinators Your Garden Really Needs

Your yard can be full of flowers and still fall short when it comes to supporting pollinators. In this episode, we look beyond nectar plants to explore what bees, butterf

Ep 119 - How To Help My Garden Have Less Weeds

We’re standing in the middle of a working flower farm in early spring talking about the one crop that never fails: weeds. In this episode, we break down what common weeds

Ep 118 - I Love To Be Outside, Do I Really HAVE To Wear Sunscreen?

A sunburn you forgot about might be the one your skin never does. In this episode, I’m joined by Christina DeLeon of Well Ave Dermatology to talk about skin cancer preven

Ep 117 - How Do I Pay Myself If I Am Self Employed? Real Talk With An Accountant To Answer This

Your receipts are either protecting your profit or quietly costing you money. In this episode, we’re back with accountant Shannon Everhart to break down what small busine

Ep 116 - Real Talk With An Accountant About How To Navigate Start-Up Of A Business

You can be incredible at your craft and still get tripped up by the money behind your business. In this episode, I’m joined by tax pro Shannon Everhart to break down the

Ep 115 - Your First Sale - Now What?

Your first sale is a rush—then the real questions begin. In this episode, we step into the greenhouse to talk through what “next” actually looks like on a working flower

Ep 114 - Toxic vs Tail-Safe: A Veterinarian Explains Garden & Bouquet Risks

A single flower can turn into an ER-level problem when you live with a curious cat or a dog that treats the yard like a buffet. In this episode, I’m joined by Dr. Maddie

Ep 113 - Edible Florals - What to Buy and Plant Now For a Great Harvest!

Edible flowers can be a high-margin win or a frustrating source of waste—it all depends on whether you grow them with a plan. In this episode, we show you how to design a

Ep 112 - Ellen Frost - Local and Sustainable Flowers

Most people never see the system behind a bouquet, which is exactly why local flowers can feel “impossible” to source. In this episode, I sit down with Ellen Frost of Loc

Ep 111 - Spring Clean-Up Of Your Garden - What To Trim And What To Keep

Spring hits and suddenly we want to cut everything down and make the garden look “done”—but that’s often how plants get damaged, pollinator habitat disappears, and weeds