The Contraindication

Marketing Monday: The AI Diagnosed Patient

What happens when your patients arrive at their consultation with a treatment plan already diagnosed by artificial intelligence? In this episode of The Contraindication,

Marketing Monday: AI and The Aesthetic Clinic - The Stuff That Falls Through The Gaps (6/6)

Are you letting valuable leads and rebookings silently leak out of your aesthetic clinic? In this final episode of our AI mini-series, I tie everything together by explo

Marketing Monday: AI and The Aesthetic Clinic - Your P&L Is a History Lesson (5/6)

Are you making crucial financial decisions for your aesthetic clinic using data that is already out of date? In this episode of The Contraindication, I share why relying

Marketing Monday: AI and The Aesthetic Clinic - The Consent Problem (Part 4/6)

Is a signed form in the waiting room really enough to protect your aesthetic clinic when something goes wrong? In this episode of The Contraindication, I dive into the h

Marketing Monday: AI and The Aesthetic Clinic (Part 3/6)

Are you treating compliance as a once-a-year headache rather than a live, continuous system for your aesthetics clinic? In this episode of The Contraindication, I explor

Marketing Monday: AI and The Aesthetic Clinic (Part 2/6)

Are you unknowingly crossing the line where artificial intelligence stops being a helpful tool and starts becoming a serious legal liability for your aesthetic clinic? I

Marketing Monday: AI and The Aesthetic Clinic (Part 1/6)

Are you letting artificial intelligence strip the personality out of your aesthetic clinic's brand? In this episode of The Contraindication, I kick off my six-part mini-

Marketing Monday: Using The Summer Slowdown to Your Advantage

Every year it happens. The diary gets a little quieter. Enquiries slow down. And that familiar panic sets in. The summer slowdown is real, it's industry-wide, and it's c

Wish Skin Health UK X The Contraindication

This is the first ever guested episode of The Contraindication and a quick note before we get into it: I have no commercial relationship with either guest or with Wish Sk

Marketing Monday: Is Your Clinic Invisible on the Directories That Feed Google?

This week I want to talk about one of those quiet, under-the-radar things that’s probably holding your local visibility back without you even realising it. In this Marke

Marking Monday: The Local Referral Partnerships Most Clinics Are Ignoring

This week I want to talk about something that doesn’t involve Google at all. In this Marketing Monday episode, I shift the focus from online visibility to the power of l

How to Market a New Device: The Strategy That Gets It Booked From Day One

I wanted to record this episode because I see the same thing happening again and again. Clinics invest in incredible new technology, the expectations are high, the financ

Marketing Monday: 46% of Google Searches Have Local Intent – Are You Ready to Capture Them?

This week I want to talk about the massive opportunity most aesthetic clinics are still missing. In this Marketing Monday episode of The Contraindication, I dive into wh

Marketing Monday: Local SEO - The One Thing Most Clinics Are Missing

This week I want to talk about the one thing most aesthetic clinics are still missing when it comes to being found by patients in their local area. In this Marketing Mon

Google Just Dropped Something HUGE: What It Means for Your Clinic

Google just dropped something HUGE and I believe it’s going to change how aesthetic clinics show up online for years to come. In this episode of The Contraindication, I

Marketing Monday: When Did You Last Check Your Google Profile?

This week I’m staying with Google because your reviews only work properly when the rest of your profile is pulling its weight. In this Marketing Monday episode of The Co

Marketing Mondays 4: Dealing With Bad Reviews

I know this is something every clinic worries about because it feels personal when it happens. In this episode, I talk about bad reviews and how easy it is to let them kn

Marketing Mondays 3. Turning Reviews Into Content

Marketing Monday: Turn Patient Reviews into Powerful Content It’s Marketing Monday. Five minutes. One small fix. Because small changes compound. In this episode of The

Marketing Monday 2. Where to Place Testimonials for Impact

Marketing Monday: Where to Place Testimonials for Maximum Impact It’s Marketing Monday. Five minutes. One small fix. Because small changes compound. Most aesthetic clin

Episode One: Marketing Mondays, Reviews Are Not a “Nice to Have”

It’s Marketing Monday. Five minutes. One small fix. Because small changes compound. In this episode of The Contraindication, Elly breaks down one of the most underused a