Technology · Bryan Barletta

Sounds Profitable

by Bryan Barletta

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

What listeners say

A curated, balanced selection of Apple Podcasts reviews.

Sounds Profitable’s series of podcasts have been so helpful to me as I’ve tried to keep up-to-speed with the changes across podcasting and media. I’ve relied on their coverage and insights to learn about how the AdTech industry works and evolves, but have also appreciated their in-depth research and analysis of news across the industry. Highly recommended!

Bradford Swanson · Jun 2023

Bryan and now Tom, are great researchers; been following them both for a while. Bryan is passionate about the podcast space and how ads fit into it. Tom comes from Edison research and has a heavy research background- very knowledgeable about podcast data. They’re already making a great team and I look forward to continue to track this space with them. They too do a good job of helping indies by giving a lot of free game and webinars etc. Definitely recommend to fellow podcasters that want to monetize and run ads

consciousdave · Jul 2022

This has helped me understand the advertising side to podcasting. It’s put in such a way that even the dumbest of humans, me being that, can understand and follow along. Great production. Great ideas.

Courtneyisaboy · Feb 2021

We strive to present a balanced view by showing a diverse range of reviews from Apple Podcasts.