Process The Podcast

Allow me to reintroduce myself: The story behind Process the Podcast

"My parents owned a five star luxury hotel that they built when I was ten... it formed me in a way that I cannot even comprehend." — Arielle Thomas For over 140 episodes

The Story Behind Persona's Debut Issue, with Bella Freud

"It's an object of obsession about one woman... you genuinely get an intimacy that you cannot find anywhere else." — Grace O'Neill & Paulina Paige Grace O'Neill and Paul

How to actually be funny as a brand. Inside Miss Double Bay's media career, poking fun at (nearly) everything.

"The beauty of great satire is you blur the line of whether or not something is true or not true."- Claudia Bursill Before she was Miss Double Bay, Claudia Bursill was j

How Merit Built a Cult Following Before It Had a Name with Aila Morin

Aila Morin is the founding Chief Marketing Officer of Merit Beauty, one of the fastest-growing brands in the beauty industry. On this episode of Process, host Arielle Tho

Petit: Why Your Portfolio Isn't Getting You Hired Anymore

Your showreel might be quietly costing you clients, and no one's telling you that. In this solo petite episode, host Arielle Thomas walks through the exact framework she

Playboy to Summer Fridays: Ali Mitton Reclaims the Female Gaze

"If people want to work with you, they’re going to find you. So you've just got to create the work, be aligned with your own taste, and put it out there." — Ali Mitton F

Inside Everyone's Favourite Creative Substack, Art Direction with Zoë Yasemin

"If everyone draws from the same pool of images, but they don't know why they're drawing from that, the work becomes the same." - Zoë Yasemin Welcome back to Process the

Petit: Creatives Are The New Athletes

"The reason why I want to instill you guys to care about this... is not because I want you to care about basketball. It's because I want you to care about the shape of th

Encore: Vogue Receptionist to Editor in Chief with Kirstie Clements

"You had an idea every ten seconds for Vogue. You can have an idea every ten seconds for yourself." - Kirstie Clements Welcome back to Process: Encore. In this archival

Encore: Georges Antoni is a Slave to the Picture

"I don't say to my assistants that you're working for me... you're working for the picture, so everything you do is about making the picture better. The picture is my bos

Encore: Jasmine Dowling: Balancing Art, Life, and the Creative Tightrope

"The more I want the work to be the focus, the more I pull back sharing myself. I want the work to speak." — Jasmine Dowling Welcome to Process: Encore!  In this archiv

Petit: How to Build an Active, Engaged Community from Scratch Ft. Brooke Moody

The boardrooms are obsessed with a community, but most are just building an audience. This week in the Clubhouse, Arielle sits down with retail and AI strategist at Amazo

Shared Stages: Reverse Engineering Your Creative Career

We’re taking you out of the Clubhouse and onto the Masterclass Stage. 🎙️ This week, we’re sharing a special live recording from The Social Summit 2026 in Melbourne, pres

From 600 Followers to Netflix: The Jemma Sbeg Podcast Story

Jemma Sbeg is the voice behind the global #1 psychology podcast, The Psychology of Your 20s. From a management consultant with a private Instagram account with only 600 f

Petit: My ‘Creativity at Scale’ playbook

In an era where every app demands a different ratio and every campaign must stretch across dozens of platforms, the old school brief of 10 hero images and some video is o

Rebuilding Australian Fashion Week, Kellie Hush spills the tea on their Trade Over Trends approach

From the editor’s desk at Harper’s Bazaar to the front lines of fashion tech and circularity, Kellie Hush has seen every evolution of the Australian style landscape. Now,

Coco Mocoe: Trend Forecasting, Going Viral, and Building Before You're Ready

The opposite of trendy is timeless. 🎙️✨ In this episode of Process, Arielle sits down with the internet’s favourite trend forecaster and cultural strategist, Coco Mocoe.

Petit: How I’m getting ahead with AI (literally all the use cases)

In this episode of Process the Podcast, your host, motion director, and social strategist Arielle Thomas, records for the first time in the new Clubhouse.  Arielle pulls

Soundtracking the Met Gala: How Winslow Bright Architects Iconic Sound for Premiere Music Group

Most people think music supervision is just "picking cool songs."  Winslow Bright is here to prove it’s actually a high-stakes chess match involving seven-figure budgets

Why Who is Elijah? is Stripping Back to Scale for 2026, in partnership with Thoughtful

What happens when you decide to dismantle an 8-year-old global success story to build something leaner, smarter, and more equipped for 2026? Recorded live at Google Head