Beyond The Technique Podcast

0734: Four Signs You're Ready for A Salon Mentor

Are you facing the same team challenges, relying on AI for business answers, or feeling exhausted from making every decision alone? Award-winning salon owner and mentor C

0733: Three Ways to Be Less Timid

Courage isn't something you're born with—it's something you build through practice. In this episode, Kati shares three powerful ways to become less timid: take action bef

0732: Holiday Marketing Ideas that Work!

Ready to make this holiday season your most profitable one yet? In this festive episode of Beyond the Technique, host Kati Whitledge catches up with marketing guru Kayla

0731: Your Past Predicts Your Future

Your future isn't shaped by what you want—it's shaped by the behaviors you repeat today. In this episode, Kati explains how your patterns are more predictive than your pl

0730: Stop Discounting Your Services

Why do so many salon and spa owners discount their services, avoid raising prices, or hesitate to recommend what their clients truly need? Master coach Brigette Sobus ret

0729: 3 Bad Habits to Eliminate

What if the key to greater freedom in your business is simply asking your team one powerful question? In this episode, Kati Whitledge shares how to stop solving every pro

0728: The Vitality Project, with Elizabeth Faye

Beauty industry wellness thought leader Elizabeth Faye joins us to share how her journey through burnout, anxiety, and autoimmune challenges transformed the way she appro

0727: You're Not Special Enough

In today's crowded beauty and wellness market, simply offering great services and earning strong reviews is no longer enough to stand out. Salon, spa, and med spa owners

0726: Back From a Financial Fallout

What happens when a multimillion-dollar salon appears successful but is quietly borrowing money to cover payroll? Atelier Studio owner Anna Johnson shares how a major exp

0725: The Salon I'd Choose If I Were Starting Over

If you were starting over in the beauty industry, what would make a salon truly worth choosing? In this episode, Kati Whitledge shares the six qualities she would priorit

0724: Winning at Adaptation, with Rachel Gower

What does it take to build a salon business that can withstand change, team turnover, and unexpected challenges? Rachel Gower, president and CEO of Houston's award-winnin

0723: It's Never Too Late to Change Your Standards and Set New Goals

You don't have to wait for a new year to reevaluate your life, raise your standards, and pursue meaningful new goals. In this episode, Kati explores seven key areas of we

0722: Creating Space to Be Sugared and Bronzed

What began as a side hustle in a Santa Monica apartment has grown into SUGARED + BRONZED, a nationally recognized beauty brand with 50 corporate-owned locations. Co-found

0721: What Stylists Need to Do When they Start Behind-The-Chair

Building a successful beauty career starts with putting in the time, gaining experience, and making yourself available when clients need you most. In this episode, Kati s

0720: Manage Your Team More Efficiently

Managing your salon team shouldn't require juggling group texts, emails, social media, and multiple apps. In this episode, Kati welcomes Salon Symphony founder Antonio St

0719: Pressure Is A Privilege Until It Isn't

Pressure can sharpen your focus, strengthen your performance, and inspire growth—but when it becomes constant, it can threaten your health, relationships, and leadership.

0718: Get this Conversation Right

AI is transforming the front desk, and salon and spa owners can now deliver immediate, personalized support without overwhelming their teams. In this episode, conversatio

0717: Your Weaknesses are Strengths Abused

Your greatest weakness may actually be one of your greatest strengths—simply overused, misused, or applied in the wrong context. In this episode, Kati explores how qualit

0716: Stay Humble, Thirsty, and Strong!

In this inspiring episode, Kati sits down with salon owner and educator Kelley Martell to explore her 22-year journey of creativity, resilience, and continual growth in t

0715: Focus on What's Right

Your brain is wired to notice problems, but constantly focusing on what's wrong can stall progress, exhaust leaders, and create a fearful salon or spa culture. In this ep