Beyond The Technique Podcast

0728: The Vitality Project, with Elizabeth Faye

Beauty industry wellness thought leader Elizabeth Faye joins us to share how her journey through burnout, anxiety, and autoimmune challenges transformed the way she appro

0727: You're Not Special Enough

In today's crowded beauty and wellness market, simply offering great services and earning strong reviews is no longer enough to stand out. Salon, spa, and med spa owners

0726: Back From a Financial Fallout

What happens when a multimillion-dollar salon appears successful but is quietly borrowing money to cover payroll? Atelier Studio owner Anna Johnson shares how a major exp

0725: The Salon I'd Choose If I Were Starting Over

If you were starting over in the beauty industry, what would make a salon truly worth choosing? In this episode, Kati Whitledge shares the six qualities she would priorit

0724: Winning at Adaptation, with Rachel Gower

What does it take to build a salon business that can withstand change, team turnover, and unexpected challenges? Rachel Gower, president and CEO of Houston's award-winnin

0723: It's Never Too Late to Change Your Standards and Set New Goals

You don't have to wait for a new year to reevaluate your life, raise your standards, and pursue meaningful new goals. In this episode, Kati explores seven key areas of we

0722: Creating Space to Be Sugared and Bronzed

What began as a side hustle in a Santa Monica apartment has grown into SUGARED + BRONZED, a nationally recognized beauty brand with 50 corporate-owned locations. Co-found

0721: What Stylists Need to Do When they Start Behind-The-Chair

Building a successful beauty career starts with putting in the time, gaining experience, and making yourself available when clients need you most. In this episode, Kati s

0720: Manage Your Team More Efficiently

Managing your salon team shouldn't require juggling group texts, emails, social media, and multiple apps. In this episode, Kati welcomes Salon Symphony founder Antonio St

0719: Pressure Is A Privilege Until It Isn't

Pressure can sharpen your focus, strengthen your performance, and inspire growth—but when it becomes constant, it can threaten your health, relationships, and leadership.

0718: Get this Conversation Right

AI is transforming the front desk, and salon and spa owners can now deliver immediate, personalized support without overwhelming their teams. In this episode, conversatio

0717: Your Weaknesses are Strengths Abused

Your greatest weakness may actually be one of your greatest strengths—simply overused, misused, or applied in the wrong context. In this episode, Kati explores how qualit

0716: Stay Humble, Thirsty, and Strong!

In this inspiring episode, Kati sits down with salon owner and educator Kelley Martell to explore her 22-year journey of creativity, resilience, and continual growth in t

0715: Focus on What's Right

Your brain is wired to notice problems, but constantly focusing on what's wrong can stall progress, exhaust leaders, and create a fearful salon or spa culture. In this ep

0714: Which Enneagram Are You?

What if understanding why you lead the way you do could transform how you connect with your team? Certified Enneagram coach and salon owner Jennifer Culverhouse reveals h

0713: Be The Hero's Guide

The most effective salon and spa leaders don't need to be the hero—they become the trusted guide who helps others reach their full potential. In this episode, Kati Whitle

712: The Ultimate Business Upgrade

The most effective salon and spa leaders don't need to be the hero—they become the trusted guide who helps others reach their full potential. In this episode, Kati Whitle

711: Change Your Identity to Change Your Life

If you want a new life, a stronger business, or a better future, you must first become someone who believes those outcomes are possible. In this powerful episode, Kati sh

710: The Book Every Salon Leader Needs, with Heather Bagby!

What if happiness wasn't just a personal goal—but a competitive business advantage? In this episode, Heather Bagby shares the powerful Head, Heart, and Hands framework fr

709: Get Up, Get Out, and Gain Experience

Are your stylists and service providers building their careers through real-world experiences—or just watching everyone else's on social media? In this episode, Kati chal