PDR College podcast- Paintless Dent Repair / Removal Business and Marketing

Hold Your Price or Make the Deal? (Special Guest: Gene Fetty)

Keith Cosentino and Gene Fetty reunite for a PDR College × All Access crossover—and tackle a question that gets harder when the shop goes quiet: Do you hold your price or

$65 an Hour: What It Costs When You Skip the Price Talk

What do you do when a GM looks at a crushed liftgate and tells you $65 an hour is "a really fair rate"? In this solo episode, Keith Cosentino tells the story of a quick f

"Completely Unrealistic": Why AI Thinks Your PDR Prices Are Too High

A customer with a crushed Porsche Macan liftgate called Bullseye's quote "completely unrealistic." Where did he get his idea of what's realistic? Keith Cosentino and Shan

The $3,500 Sweet Spot: Why the Worst Hail Damage Pays the Worst

Why does the smashed-up car with 300 dents on the roof pay you less than the one with 40? Keith Cosentino and Shane Jacks dig into hail: how to pick who you work for, wha

The $14 Caulk: How Your Price Tells Customers How Good You Are

Why does the $14 tube of caulk feel better than the $4.50 tube—even after the carpenter you trust tells you to buy the cheap one? Keith Cosentino and Shane Jacks dig into

Pocket Pickles: Is Your Presentation Costing You PDR Sales?

You can deliver an incredible dent repair and still lose the customer before you ever touch a tool. In this episode, Keith Cosentino and Shane Jacks turn a hilarious stor

Emotion vs. Transaction: When a Good Customer Turns...less so

Shane fell ten feet through a ceiling he was building and landed on a glass desk. Broken scapula, an exploded L1, a cracked L2, and titanium in his back. He's three and a

Keith's First Technician Moves to a new State to Start From Scratch - This is his story

Jared was the first tech trained at Bullseye dent, and had a 15 year career there. When the parents started getting older it was time to move closer to them. This is his

Keith Returns from Italy and the Arilson Guedes Training!

Keith finally gets a chance to work with Guedes and see how he approaches and completes his legendary dent repairs!  Support the Show by buying the NEW Blackplague Supe

When the 2×4 Gets Higher: Pressure, Perspective, and the Stories We Tell Ourselves

Tonight on the PDR College Podcast… Keith and Shane attempt to record an episode using the internet, which—as you'd expect—immediately bursts into flames and dies in a

Keith's Magic Process for Closing

Let's talk about a trip to Disney where Keith teaches a teenager how to sell using the Disneyland evironment as a training ground.   Buy the new Blackplague Super Str

Keith is Featured on The Dent Slayer Podcast! Business Strategy, Wholesale excellence, and new tools!

During MTE week, Keith was invited to make his second appearance on the Dent Slayer Podcast out of St Augustine FL! Matt Boyette and James Ricci host an amazing show. The

Recap from MTE 2026

MTE was a record event this year! Shane asks for the update from Keith on how it went. Buy your glue and tabs here to support the podcast Donate to Jesse Brause's can

Getting Ready to Start a PDR Co? Shop or Mobile?

We recently had a listener ask "What would we choose if we were starting over in PDR: Fixed shop or mobile service? We answer that question and more here today! 

#1 Tips for new Wholesale PDR Accounts

Wholesale PDR can be VERY lucrative when done well and often. Here, Keith and Shane share their stories on what HAS and what HASN'T worked for them servicing auto dealers

How to Design Your PDR Shop

We discuss Shane's new shop design plans and talk about how the environment creates the story to sell the product. Donate to Paul Kordon HERE Donate to Jesse Brause's

The Biggest PDR Event of the year and How to Attend it

Donate to Paul Kordon's healing journey here Mobile Tech Expo is coming up in about 2 weeks! This show is the absolute BEST way to get serious about your dent busines

PDRC 2025 EP 11 GOAL SETTING

This episode goes way past surface-level motivation and dives into how real progress actually happens—through ruthless focus, disciplined goal-setting, and abandoning the

Managing Your Personal Image PDRC 2025 Episode 10

Keith & Shane get deep on Personal Image. If you aren't managing your personal image, "They" are doing it for you! Let's get into the driver's seat and take the wheel on

What's better? A shop or mobile business? PDRC Episode 9 2025

Shane and Keith share their top 2 favorite aspects of running a brick and mortar AND running a mobile business.  Then compare their opinions. Support the show by shop