Outdoor Unfiltered

The 2026 Outdoor Brand Report Card! Plus: 118 Years of Paragon Sports

Today on Outdoor Unfiltered Eoin Comerford breaks down the results of his ongoing Brand-Retailer Partnership Score, grading 32 leading outdoor brands including Black Diam

Dick's Sporting Goods, Foot Locker & the Cost of a Bad Forecast

Dick's Sporting Goods just posted a quarter where the core business grew almost 5% and the stock still dropped 30.7%. Today on the show Eoin Comerford breaks down what ac

Outdoor Retailer 2026: Did the Reboot Deliver?

Eoin Comerford breaks down whether Outdoor Retailer 2026 delivered after its move from Salt Lake City to Minneapolis and its shift to an August date. He shares his own re

Earnings Season Reality Check & Troy Sicotte on Mountain Hardwear's Turnaround

This week I break down Q2 earnings across the outdoor and active industry, including Yeti, On, Wolverine Worldwide (Merrell, Saucony), VF Corp (The North Face, Timberland

What Killed Accell? Plus: The Fight to Build the Next Great Outdoor Brand!

Eoin Comerford breaks down the insolvency of Accell Group -- parent company of Raleigh, Haibike, Ghost, Lapierre, Winora, and Babboe -- and explains why KKR's leveraged b

HOKA's Reality Check & Surf Industry Drama

Today on the show Eoin Comerford breaks down La Jolla Group's surprise decision to drop the O'Neill license after 33 years and what a sealed legal battle with Sisco Texti

Tariff's Are Back! Plus: How GRAYL Built a Better Brand

Today on the pod Eoin Comerford breaks down the week's biggest trade policy news, digs into Fenix Group's Q2 results, and sits down with GRAYL co-founder Travis Merrigan

The Changing Face of Outdoor Participation & A Call to Action on Public Lands

Eoin Comerford breaks down the Trump administration's proclamations that effectively erased Bears Ears and Grand Staircase-Escalante National Monuments — including what t

What Backcountry Garage Isn't Telling You & 35 Years On The Inside of Patagonia

Today on the show Eoin Comerford breaks down what Backcountry Garage is actually asking of emerging outdoor brands and whether it's worth it, Grassroots Outdoor Alliance'

Why Loyalty Programs Are Coming for Independent Retailers - Plus Why Arc'teryx Is "Junk,"

Today on the show Eoin Comerford breaks down the outdoor industry's paid loyalty arms race — from Dick's Sporting Goods' new Scorecard Plus tier to Backcountry's Summit C

Is Screen Time Killing Outdoor Outings? Plus: Switchback’s 2027 Shakeup!

In this episode of Outdoor Unfiltered, host Eoin Comerford breaks through the PR speak to deliver critical insights on the outdoor industry's evolving landscape. First,

Switchback New Orleans Reaction: Did The Show Work In Year 2?

What is the purpose of an outdoor trade show beyond sales? Live from the floor of Switchback in New Orleans, Eoin Comerford sits down with thru-hiking expert Shawnté Sal

Bonus Episode! The Rock Fight Heads To Oboz

On this special bonus episode of Outdoor Unfiltered, Eoin welcomes the founders of The Rock Fight -- Colin True and Producer Dave Karstad. Colin and Dave share why they

The Hottest Brands We Saw At The GOA Connect Discovery Marketplace!

In this episode, we take you inside the Grassroots Outdoor Alliance (GOA) Connect show and the newly expanded, high-energy Grassroots Discovery Marketplace. We examine th

Beyond the Black Square: Teresa Baker on Inclusivity Action vs. Rhetoric in the Outdoor Industry

In this episode of Outdoor Unfiltered, Eoin sits down with Teresa Baker, the co-director and co-founder of the Outdoor Diversity Alliance (ODA) and the unofficial queen o

Revamping ISPO, Inside KMD's Strategic Review & The Truth Behind Recreation dot Gov

Dive beyond the PR spin with Outdoor Unfiltered, your insider look into the outdoor industry's biggest shifts. In this episode, host Eoin Comerford breaks down why KMD Br

The North Face Turnaround, Lululemon’s Feud, & Shein Buys Everlane

In this episode of Outdoor Unfiltered, host Eoin Comerford pulls back the curtain on major shifts hitting the outdoor and apparel markets. We analyze the 4-year financial

The Real Story Behind REI’s 2025 Numbers & Should You Attend OR 2026?

Dive deep into the real numbers behind the outdoor industry with host Eoin Comerford in Episode 12 of Outdoor Unfiltered. In this episode, we unpack REI’s fiscal 2025 fin

The Outdoor Industry's Amazon Dilemma! Plus: The Power of SOBAN

Join Eoin Comerford on Outdoor Unfiltered as we strip away the PR speak to examine the real forces driving the outdoor industry. In this episode, we tackle the "elephant

Switchback Spring: What To Expect In Year Two! Plus: Scoring The Outdoor Industry's Brand/Retailer Partnerships

This episode of Outdoor Unfiltered dives into the data behind retail relationships and the future of industry gatherings. Host Eoin Comerford reveals the latest Partnersh