Mastering Social Media for Schools

Students Tell the Story: Student-Led Social Media with Dr. Jill Johnson

Dr. Jill Johnson shares the heart behind her new book, Students Tell the Story, and why she believes student-led social media can strengthen school culture, community tru

From 600 to 1,600 Followers: School Social Media Growth with Melissa Bevier

Melissa Bevier shares the remarkable progress her district has made since attending the Social Media for Schools Retreat, including nearly tripling its social media follo

Social Media Secrets from a One-Person School PR Shop with Sharon Patrick

Sharon Patrick is a one-person communications department serving 28 schools and 18,000+ students - and she’s making social media work! She shares the practical systems, s

Why Your School’s Instagram Should Be a Trophy Case with Robert Chapman

Robert Chapman believes your school’s Instagram should be a “trophy case.” Discover how this simple mindset helps Clinton Public Schools consistently celebrate students,

Students Behind the Camera: Building a Student Comms Team with Genna Dellisola

Fresh out of college and loving her role at Pinkerton Academy, Genna Dellisola shares how students have become an important part of the school’s communications team - cre

How to Turn One School Event Into Weeks of Reels with Andrea Gribble

You really can create a bunch of great video content without spending hours at your school! I’m sharing exactly how I turned less than one hour at Academic Night into 10

What No One Tells You About Working in School Communications with Mike Cyze

Mike Cyze has spent 14 years in school communications, and he knows firsthand what this role demands. He shares a perspective on the work that will have many school commu

Boosting Staff Retention with Fulton School Champions with Alex Richmond and Marc Copani

Alex Richmond and Marc Copani from Fulton City School District share how their Fulton School Champions program has grown into a beloved tradition that celebrates staff, b

How a 360° Communications Program Can Transform Your District with Greg Viebranz

Greg Viebranz shares lessons from 35 years in school communications and explains how his 360° approach can help districts strengthen trust, transparency, and community su

From Local Schools to Global Impact: Giving Back with Allison Martinson

Today is a very special interview with Allison Martinson, our graphic designer here at #SocialSchool4EDU. You’ll get to know Allison beyond the incredible designs she cre

Practical AI Strategies for School Communications with Frank Devereaux

Frank Devereaux shares how school communicators can move beyond viewing AI as a threat or shortcut and start using it as a thought partner to strengthen ideas, streamline

Why Communication is a Superintendent’s Most Important Skill with Deron Stender

Deron Stender has spent 24 years leading school districts, and one lesson stands above the rest: communication builds trust. Hear how early setbacks helped shape his beli

On the Rise: How PenSPRA is Elevating School Communication Leaders in PA with Christa Fazio

Growing membership doesn’t happen by accident. Christa explains how PenSPRA built relationships with superintendents, tracked new communications roles, and reached out wh

AI Flyers and the Trust Problem for Schools

Today’s solo episode shares a timely reminder that AI can absolutely support school communication - but it should never replace the real, authentic stories that build tru

What a 23-Year-Old School Communicator Can Teach Us About Social Media with Piper Adamson

Piper Adamson shares how her first year in school PR has transformed her perspective on storytelling, student engagement, and why working in schools is unlike any other c

Building Community Through a Growth Group with Meredith Oman

Meredith Oman shares how one simple invitation turned into a life-changing growth group for Andrea. What started as a short book study became a weekly source of encourage

Overcoming Imposter Syndrome in School PR with Cala Elliott

Cala Elliott shares how she stepped into school communications without a traditional PR degree - and how she continues to push through imposter syndrome by focusing on th

AI, Deepfakes, and Student Photos: What Schools Need to Know with Jake Sturgis

Jake Sturgis from Captivate Media joins Andrea to unpack the growing concern around AI, deepfakes, and student photos - and why school communicators need thoughtful guard

Authentic Strategy for the One-Person MarCom Office with Samantha Fleming

Samantha Fleming brings nearly 20 years of independent school experience to this conversation, and her practical advice will help school communicators find more balance,

5 Lies Keeping Your School Social Media Stuck with Andrea Gribble

Andrea gets refreshingly honest about the five lies she still has to fight in her own school social media work. From “I’m not good enough” to “I have to do everything,” y