10-Minute Food Truck Training

Chargebacks: When a Customer Takes Their Money Back

A refund is a decision you make. A chargeback is a decision made about you, and you better have your paperwork ready. Real-world food truck training in about 10 minutes.

When Technology Fails: Can Your Food Truck Still Operate?

Technology should make your truck faster. It should never be the only thing standing between you and a closed window. Real-world food truck training in about 10 minutes.

Location, Location, Location

Could you be successful if you operated in an event with 46,000 daily visitors? Real-world food truck training in about 10 minutes. Profit, pricing, food cost, speed of

The Road to Overwhelmed

1700 Recipes or 2300 or 3000. This is the beginning of decision paralysis. The same reason I tell you keep your menu SMALL is the same reason a wheelbarrow of recipes is

Should a Single Unit Ever Be Sold as a Franchisee?

Anyone can create a franchise if they have enough money and one unit open. Not necessarily a SUCCESSFUL unit. What to look for when considering a franchise opportunity.

What To Do Before You Hire Your First Employee

The moment you pay someone to work for you, you're legally an employer — whether the paperwork's done or not. This episode walks through the real order of operations for

Bonus Episode! Interview with Joe Savitch

Joe shares a story about an event that ALMOST went badly. He shares his strategies for saving what could have been a losing day and turned it into a record day. Check o

Marketing is Discovery!

You need new people to discover your business every single day. Let's talk about the steps needed to discovery. Real-world food truck training in about 10 minutes. Prof

Speed, Consistency, Opinions and Experience

A recent episode was challenged as me being wrong. What was judged wrong? My opinion on the best way to power a food truck. That were speed and consistency come to play.

We are a 6.46 Billion Dollar Industry! NOT!

An day another under researched industry estimate. We are at least double that guess. Real-world food truck training in about 10 minutes. Profit, pricing, food cost, sp

Let's Take a Photo of YOUR Food!

Photography tips without becoming or using a professional photographer. Real-world food truck training in about 10 minutes. Profit, pricing, food cost, speed of service

Suggestive Selling!

140 Tickets an hour is awesome. Until you look at the sales mix and realize missed sales opportunities. Real-world food truck training in about 10 minutes. Profit, pric

Can You Name Your Top Ten Loyal Guests By Name?

McDonald's built a 515-page profile on one loyalty customer, predicted his next order, scored his odds of leaving at zero, and then lost him anyway. Real-world food tru

Should You Be Afraid of Inflation?

I break down what Toast's 2026 restaurant survey actually says about inflation, hiring, and pricing — and translates it for a business with fixed capacity instead of a di

Rules That Stand In Your Way

Every owner I coach wants to talk about menu, food cost, marketing. Those matter. But none of it matters if you can't legally park where your customers are. Real-world

Event Graphic of Failure

There is a graphic circulating on Facebook that claims to explain how to determine if you should do an event or not. Guess what it's garbage. Real-world food truck trai

Let's Talk Training Your Employees

Training employees can be a weakness for any employer, let alone a food truck. Real-world food truck training in about 10 minutes. Profit, pricing, food cost, speed of

Solar Power and Your Food Truck

Is it possible to fully run the average food truck with just solar power? Let's find out. Real-world food truck training in about 10 minutes. Profit, pricing, food cost,

Builder Education or Builder Sales Pitch

Builders should educate you on how they build, what makes their product better and why you should buy from them. They should not act as if they are trained, educated or e

Size Matters... For You Generator

Lets discuss how you can determine your exact size of generator for your food vending business. Real-world food truck training in about 10 minutes. Profit, pricing, foo