Legit Podcast Pro

The Mistakes Every Podcast Company — and Every Podcaster Working With One — Needs to Fix

A podcast company is often doing three different jobs at once — talent representation, production, and marketing — under one contract, with almost nothing in writing sayi

WHAT PODCAST CREATORS CAN LEARN FROM HOLLYWOOD

The way podcasters operate would never fly in mainstream media production — and podcasting now is mainstream media, whether the paperwork has caught up or not. In this ep

THE CREATOR EXIT STRATEGY NOBODY TALKS ABOUT

Your podcast could be an asset, or a job, or some combination of both. An asset has value on its own — value a network could acquire, license, or invest in, while you sta

Before You Sign That Sponsorship Deal

A good number on a sponsorship offer can make almost anyone stop reading closely. That's exactly when the risky clauses get signed without a second look. In this episode,

The Best Way To License Your Content

Most podcasters treat a published episode as finished business. But your back catalog can keep generating revenue long after it airs — if you know how to license it, and

Why Your Team Could Be Your Biggest Threat

A co-host tells the founder of a podcast and its network, "I think I'm owed a piece of this" — after two years of co-hosting with no contract and no conversation about ow

When the Podcast becomes a real business (alongside your core business)

For coaches, course creators, consultants, and service-business owners, the podcast often isn't the business — it's the marketing channel that brings people in the door.

The Contracts Every Podcaster Needs

Most advice about landing brand deals focuses on the pitch — the media kit, the numbers, the outreach email. What it leaves out is what happens after a sponsor says yes a

Your Next Revenue Stream Already Exists!

Your content isn't your business — so what is? In this episode, Gordon Firemark breaks down the five things that actually make up a creator business: audience ownership,

The Business Behind The Content

Most creators think their content is their most valuable asset. But content is only the beginning. The real value may be in the intellectual property being created around

You Built an Audience. You Didn't Build a Business. Here's the Difference.

If your podcast, channel, or newsletter disappeared tomorrow, what would still belong to you? For a lot of creators, the honest answer is: less than they think. In this

200 Episodes Later: What Successful Creator Businesses Have in Common

Episode 200: 200 Episodes Later: What Successful Creator Businesses Have in CommonAfter 200 episodes of Legit Podcast Pro—and more than three decades working with creator

Content Isn't Enough

Legit Podcast Pro — Episode 199: Content Isn't Enough The Creator Business Series, Part 3 Publishing more content doesn't automatically build a stronger business — and a

When Does a Podcast Become A Business?

When Does a Podcast Become a Business?Most creators think they'll know when they have a business. But businesses don't usually begin with a single decision. They grow o

Your Podcast Is More Valuable Than You Think

Your Podcast Is More Valuable Than You ThinkMost creators believe they're building content. But the most valuable thing they're creating may not be the content itself.

Don't Record Another Guest Until You've Got This!

Why Every Podcaster Needs a Guest Release AgreementMost podcasters focus on recording, editing, publishing, and promotion. But there's one important legal document many i

What you must know before you sign that sponsorship agreement

What should you know before signing a podcast sponsorship agreement? Quite a lot, actually. In this episode of Legit Podcast Pro, Gordon Firemark explores some of the m

Fair Use & Copyright Reality Check

Fair use. Creators talk about it constantly. But many misunderstand what it actually means. In this episode of Legit Podcast Pro, Gordon Firemark explains the reality b

What Your Business Looks Like After You Build the Machine

Register for the Creator CEO Masterclass: https://gpf.link/ceomasterclass Most creators are building content. Very few are building businesses. In this episode, Gordon

Most Creators Are Doing This Wrong

Most creators think the answer is: “Make more content.” But what if that’s exactly what’s keeping them stuck? In this episode, entertainment, media, and business atto