How Fitting: design a slow fashion business that fits artwork

Fashion & Beauty · Alison Hoenes | fit expert & patternmaker

How Fitting: design a slow fashion business that fits

by Alison Hoenes | fit expert & patternmaker

How Fitting® is the podcast that explores how slow fashion brands make clothes – and businesses – that fit. In each biweekly episode, meet a relatable fashion designer or entrepreneur (the kind of indie brands who run their businesses from kitchen tables and cutting tables, not boardroom tables) and hear how the people, performance, purpose, and production shaped the fit of one of their garments. Because fit is relational before it is technical. Host Alison Hoenes (a fit expert & women’s apparel patternmaker) and her guests look at the things all slow fashion business owners experience in pursuit of fit. Things like the empathetic process of designing clothes that fit a niche market, the vulnerability of launching something you deeply care about, the challenges of pursuing both financial and environmental sustainability, the honest conversations with suppliers and factories, the late-night reckoning with your values that make you consider shutting the whole thing down, and the rewarding moments that give us hope for the future ethical fashion. How Fitting® offers validation that you are not alone in your fashion entrepreneurship experience, ideas to try on in your fashion business to create a better fit, and a curious look into how other slow fashion brands are making it work. How fitting is that?

Latest episodes

Showing 20 · updated from the feed

Considering What Slow Fashion Means For A Brand’s Present and Future with Arianna Levesque of Triplicity

If you run a slow fashion brand, you’ve probably experienced this. You saw how wasteful the fashion industry can be and vowed to run your brand differently. You want to p

Aug 18
57 min

Creative Confidence, Control, and Content-Product Offer Alignment with Ceilidh of BillyNou

As entrepreneurs, we didn’t start businesses to create a job that we hate. In fact, for most of us, it is quite the opposite. We want our work to be fulfilling. But we al

Jun 30
57 min

Why This Circular Fashion Brand Doesn’t Gatekeep Their Patterns with Megan McCullough of The Sample Room

We’re told in fashion business that your brand’s patterns are your IP, don’t let anyone else have access to them. It is true that your patterns are one of the most legall

Jun 16
55 min

How To Engineer A Garment For A Feeling with Karen Poirier of Embrago

It’s an art, and a science. And something we don’t talk about enough in fashion. What do the physical properties of the fabric mean for the physical support of the body?

Jun 2
1 h 05 min

Can We Make 100% Plastic-Free Clothing? with Meli and Rensso Hinostroza of Eco Aya and Arms of Andes

If you are anything like me, you’ve started paying way more attention to the ingredients in our food and realized just how many nasty ingredients are hidden within. If co

Mar 17
59 min

How Custom Clothing at Scale is Working with Daniela Rodriguez & Andre Ramirez-Cedeno of Neems Jeans

The custom fit of bespoke clothing with the efficiency and scale of factory production: this is the sweet spot that so many fashion businesses are aiming for. However, fi

Mar 3
57 min

Viral Growth Without Abandoning Your Joy or Values with Kelsey Campion of Fringe + Co.

If there is one thing that entrepreneurs face every day, it is choices. Some choices are deliberate and planned in advance. Others are made last-minute when something une

Feb 17
56 min

Is Your Sizing Actually Good For Your Customer or Just Your Brand with Rick Levine and Steven Heard of ApparelWerks

We think that offering different sizes is serving our customers, but is it actually? Does standard sizing make it easier for the customer or does it just make it easier f

Feb 3
1 h 04 min

Maintaining Creative Habits and Values As the World Changes with Bergen Anderson of Lilla Barn

As people in creative fields, many of us can look back and see how our activities and interests as a child led to the work we do today. We may have grown up and grown out

Jan 21
58 min

Breaking From the Fashion Calendar with Intention with Dana Mortada of dal the label

Fashion expects a lot from designers. It expects you to release new collections at a set seasonal schedule. It expects you to just know the right people and know where to

Jan 6
58 min

Why This Brand Launched Without Social Media and What They Did Instead with Maria Alejandra Alvarado of ZADIMA

Changing algorithms, the constant time investment, and, with the rise of AI, even more content to compete with for customers’ attention make many of us want to avoid soci

Nov 18 2025
58 min

Intentional Fashion Looks Different as a Founder with Lucielle Salomon of ARIMMA

In slow fashion, we like being intentional with our clothing choices. We want our wardrobes to be aligned with what we care about and how we live. It is a reassuring kind

Nov 4 2025
54 min

Consistency or Newness: What It Takes To Get To A Decade In Fashion Business with Erin Gray Morton of erin gray

Newness builds excitement, but consistency builds trust. Which one will get your brand to a decade in business? Erin Gray Morton just celebrated ten years of her gold-fil

Oct 21 2025
1 h 00 min

Listening to Your Body in Entrepreneurship and Fashion with Victoria Lister of Hummingbird Pie

In an industry obsessed with outward appearances, what if we made decisions by listening to our body and not just looking at it? If clothing choices came from a place of

Oct 7 2025
57 min

The Time And Resilience It Takes To Launch A Fashion Brand with Gabriela Garcia Olivo of Gabriela Michele

We talk about how timeless fashion lets us build sustainable wardrobes. What if the benefits of timelessness weren’t confined to our customers’ closets? Today’s guest, Ga

Sep 23 2025
55 min

Becoming a Designer of Supply Chains with Emily Harris of Mrs. Emily

Emily Harris started out as a designer of clothes, but recently, she says she’s become more of a designer of supply chains. Over the fifteen years since starting her bran

Sep 9 2025
1 h 05 min

Cutting Curves, Not Cutting Corners with Michelle Dwight of Aulieude

Michelle Dwight has a notebook of what she calls weird and wonderful ideas. These ideas become convertible dresses and swimwear for curvy women. She started her brand, Au

Aug 26 2025
55 min

Why Handwoven Fabrics Are More Relevant And Easier For Independent Designers To Get Made Than Ever Before with Jackie Corlett of Motif Handmade

In today’s world, technology has woven its way into nearly every aspect of our lives and work. The fashion industry is always looking for ways to make things faster and a

Aug 12 2025
55 min

Recreating the Luxury & Legacy of Vintage Textiles with Christine Lindebak of Lindy Lindy

Luxury doesn’t always look like designer clothes, high heels, and a “dream” fashion job in NYC. Sometimes it looks more like quiet morning moments getting ready for a big

Jun 17 2025
56 min

Designing A Life & Business You Love (Even Through Change, Loss, and Challenges) with Doug Phillips and Liz DeBraber of Conscious Clothing

Rose and Doug Phillips asked: “how can we spend every day, together, doing what we love?” Their answer was Conscious Clothing. For two decades they built their business o

Jun 3 2025
1 h 02 min

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