Field and Garden with Lisa Mason Ziegler

#418: Starting and Growing a Flower Farm

Dreaming of starting a flower farm, or wondering how to make yours more profitable?  Growing beautiful flowers is just one piece of the puzzle! Lisa shares the essential

#417: Timing Disasters - Lessons Learned the Hard Way

Want more flowers with less work? Timing can make all the difference! Lisa shares four important lessons learned over nearly 30 years of flower farming, from when to star

#416: Ask A Florist: Selling to Florists, Pricing, and Design Tips

What do florists really want from local flower growers? In this episode, floral designer Ellen Frost of Local Color Flowers and the FlowerMore community shares practical

#415: Why We Brought Back Our Seed Fundraiser

Nearly 20 years after first trying the idea, we’ve brought The Gardener’s Workshop Seed Fundraiser program back with better tools, simpler fulfillment, and the same goal:

#414: The Forgotten Flowers of Spring

What happened to the flowers that once filled our spring gardens? Lisa shares the story of cool-season hardy annuals, why so many of these beautiful flowers were forgotte

#413: Have We Met? Lisa’s Flower Farming Story

How did a flower farmer with limited land, no greenhouse, no tractor, and no cooler build a successful flower farming business and eventually The Gardener’s Workshop? Lis

#412: How To Stop Overplanting

More flowers aren’t always better! In this episode, Lisa shares why overplanting can lead to weeds, missed harvests, broken succession plans, and garden burnout — and how

#411: Birthing the Cool-Season Cut-Flower Planner

Cool-season flowers can be confusing because they don’t follow the same rules as warm-season flowers. In this episode, Lisa shares the story behind the new Cool-Season Cu

#410: Ask A Florist, with Ellen Frost

This episode of Field & Garden is a replay of a recent Ask Me Anything event with guest host Ellen Frost, one of our online instructors and the owner/head designer of Loc

#409: Fall Blooms Worth Planning For

Fall flowers deserve more attention — especially if you want rich color, useful texture, long vase life, and blooms that customers are excited to buy in September and Oct

#408: How to Ask for the Review

Happy customers are one of the best marketing tools a flower business can have, but they often need a simple invitation to share their experience. In this episode, Lisa e

#407: Landscape Tips From A Flower Farmer

A beautiful landscape does not have to feel like one endless chore. In this episode, Lisa shares practical flower-farmer habits — like planting in groups, planning before

#406: Top 5 Mistakes, Cool Flowers Edition (Encore)

Cool Flowers can bring some of the earliest, strongest, and most rewarding blooms of the season — but only when their timing and needs are understood. In this episode, Li

#405: Cool Flowers, Unveiling the Truth (Encore)

If you are a Southerner or a Northerner, you may think the Cool Flower concept doesn't work for you. Nothing could be further from the truth! When you find your planting

#404: July Check-In: Spring Flowers Start Now

It may be hot outside, but now is the time to start thinking about spring flowers. In this episode, Lisa shares why July planning is the key to earlier blooms, stronger p

#403: When Everything Blooms at Once

What do you do when the garden bursts into bloom all at once — and then leaves you with buckets of flowers, wasted stems, or an empty-looking garden a few weeks later? In

#402: When Flower Sales Drop: What to Do Next

Summer slowdowns can feel discouraging when the flowers are blooming, but sales suddenly go quiet. In this episode, Lisa shares practical ways to make the most of the sea

#401: Good Flower Farming Advice Doesn't Expire

Trends, tools, and growing seasons may change—but the advice that builds successful flower farms remains remarkably steady. In this episode, Lisa shares the timeless less

#400: Top 3 Perennials That Pull Their Weight with Dave Dowling (Encore)

Which perennials truly earn their space on a cut flower farm? In this episode, Lisa and Dave Dowling reveal three standout crops that deliver lasting value through depend

#399: Random Tips, or Roadmap?

Flower farming advice is everywhere! But more information doesn’t always mean more clarity. In this episode, Lisa talks about the difference between collecting random tip