Designed in California

17: The World Changes (Part 5, Origin of the iPod)

In the aftermath of the 9/11 attacks, Apple rushes the iPod to the finish line and then introduces it to an uneasy and uncertain world.

16: Shades of White (Part 4, Origin of the iPod)

Just in the nick of time, the design of the iPod begins to emerge--but will Steve Jobs give it his seal of approval? And Apple designer Jony Ive turns away from the brigh

15: Building the Band (Part 3, Origin of the iPod)

Apple begins a crash program to build a music player by the end of 2001, aided by a fortuitous discovery in Japan. Hardware chief Jon Rubinstein recruits a brash young pr

14: Digital Hub (Part 2, Origin of the iPod)

Guiding Apple through its comeback, Steve Jobs comes up with a clever strategy to make the Mac the center of everyone's digital life. The problem is, he's failed to integ

13: The MP3 Revolution (Part 1, Origin of the iPod)

Two decades after the Walkman had revolutionized personal audio, a new compressed digital audio format emerged that would redefine how we listen to music. We kick off our

12: Ron Johnson and the Genius of the Apple Store

In this bonus episode, Jason interviews former Apple SVP of Retail Ron Johnson about why Steve Jobs wanted to get into retail, understanding what Apple's brand represents

11: Apple's Mac OS Crisis: Advisor to the Chairman (Part 7)

Gil Amelio and Steve Jobs make a deal that will change the future trajectory of Mac OS, Apple, and the tech industry. But is Steve happy to be the CEO at Pixar, or is he

10: Apple's Mac OS Crisis: The Bake-Off (Part 6)

Torn between Be and NeXT, Gil Amelio tries to analyze it all scientifically, including final demos from both teams. But was the end result a foregone conclusion?

9: Apple's Mac OS Crisis: Who's NeXT? (Part 5)

Just up the road from Apple in Redwood City, Steve Jobs's NeXT is fading and flailing, but has a modern operating system just like the one Apple desperately needs to buy

8: Apple's Mac OS Crisis: To Be, or Not? (Part 4)

Apple desperately needs a replacement for Mac OS, but negotiations with Jean-Louis Gassée's Be are at the breaking point. But does CEO Gil Amelio have any other options?

7: Apple's Mac OS Crisis: Plan Be (Part 3)

A possible replacement for Mac OS arrives in the form of a company founded by a charismatic former Apple executive--but not the one you're thinking of.

6: Apple's Mac OS Crisis: Copland (Part 2)

Apple's homegrown next-generating operating system fails to launch, leaving the company in dire straits and searching for a lifeline from outside the company.

5: Apple's Mac OS Crisis: The End of the Road (Part 1)

In the mid-1990s, Apple knew the classic Mac OS was running out of time. As the company's most important product sped toward a cliff, Apple began an increasingly desperat

4: Road to the Apple II: Computer Faire (Part 4)

The Apple II makes its public debut at a landmark event in the history of personal computers, and Steve Jobs truly comes into his own.

3: Road to the Apple II: A Complete Computer (Part 3)

Under the watchful eye of Steve Jobs, the Apple II takes form at last. It's an integrated color computer created by Steve Wozniak, powered by a groundbreaking power suppl

2: Road to the Apple II: The Partnership (Part 2)

We travel to the summer of 1976, as Apple travels to Atlantic City for a computer trade show, the Apple II begins to form, and the fellowship between the two Steves shows

1: Road to the Apple II: Apple for Sale (Part 1)

We take you back to 1976 and recount Steve Jobs's numerous attempts to sell Apple or, at the very least, get someone to make an investment in the fledgling company.

0: The Origin of Apple

Apple emerged from the unique environment of the Santa Clara valley suburbs of the '70s thanks to the particular genius of its two co-founders and some surprising help th