Build Your Copywriting Business

Lessons from our first copywriting jobs (Episode 295)

Time to hop in the way, way back machine, friends! We're sharing the good, the bad, and the, yes, ugly lessons we learned from our first copywriting clients, including h

State of Copywriting Today: What Aspiring Pros Need to Know (Episode 294)

Do the headlines about AI and job prospects have you a little depressed, confused, or even downright angry? Join the club. Gee, it’s almost as if it benefits the media

What to Do When Business Feels Slow (Episode 293)

I am not a believer in "slow seasons are a fact of freelancing." I've been doing this long enough (20+ years) to know that 99% of the time, a slow season happens when yo

Copywriting 3.5 Days/Week from Mauritius - Sarah's Story (Episode 292)

CCA student Sarah is copywriting 3.5 days/week from Mauritius and here's the thing: That could—and should!—be ALL of us. I don't mean Mauritius (though if you LOVE isla

Are You Skipping This Crucial Copywriting Step? (Episode 291)

In addition to your creative brief (that you need for every project), you need to start with this step—before your fingers even hit your keyboard to write copy. Too many

Teaching ESL and Copywriting Around the World - Andi's Story (Episode 290)

This episode isn't really about copywriting. It's about building your career around your life instead of the other way around. CCA student, copywriter, and ESL educator

Comedian, Copywriter, Actor, and Podcaster - Shelby's Story (Episode 289)

Does it ever feel like someone’s trying to put you in a box? It can feel … constraining, to say the least. We all have multiple interests, and as our professional and pe

3 Keys to Unlimited (Really!) Copywriting Success (Episode 288)

I know: the 3 keys to unlimited (really!) copywriting success sounds like a big promise. But we (really!) follow through on it. And frankly, these are the steps for suc

Write Case Studies That Get Clients Clamoring to Work with You (Episode 287)

Any guesses on the fastest way to make people believe what you’re selling? Show them proof. That’s exactly what case studies do. And it’s why case studies are one of t

Why VIP Days Make 0 Sense for Copywriters (Episode 286)

A client hires you for a “VIP day.” Suddenly, you’re tasked with: Kicking off the projectWriting a creative briefComing up with a strong conceptOutlining the copy Writi

She Used Her Pet PR Background to Build Her Copywriting Business - Carol's Story (Episode 285)

Raise your hand if you’ve ever thought any of the following: “It’s too late.”“I should have done that years ago.”“I’m too old now.” Well, where did that idea come from?

What if Someone Could Find Clients for You? (Episode 284)

Time to put on your business owner hat: Would you pay someone to clean your house?What about do your grocery shopping?What if someone could find clients for you? Would t

Copywriting Pricing Guides Are Complete Garbage (Episode 283)

How much does a banana cost for you? At Trader Joe’s they may be 26 cents (maybe a bit more for organic).  At Whole Foods they may be around 70 cents. But a banana cos

The To-Do List Trap (Episode 282)

Do you love a to-do list as much as I do? I loooove a to-do list. Well, mostly I love checking things off that list.  But on this week’s Build Your Copywriting Busines

Finding Copywriting Success with ADHD - Caleb's Story (Episode 281)

Like many Comprehensive Copywriting Academy students, Caleb was a burnt out teacher looking for a different career. On this Build Your Copywriting Business podcast episo

Making Herstory: Nicki Krawczyk & Kate Sitarz (Episode 280)

If you’re in the Comprehensive Copywriting Academy, you know this community is packed with talented, creative, smart, generous humans. One of those humans is Shelby Stoc

Burned Out Healthcare Worker to Healthcare Copywriter - Molly's Story (Episode 279)

Our feelings on niching have never wavered: niching unnecessarily limits your opportunities, especially when you’re first starting out. But what if you have an entire ca

Hot Takes on Banner Ads (With Actual Examples) (Episode 278)

Ever wonder what makes a banner ad actually work?  As in: what separates a scroll-past banner ad from a stop-and-click banner ad? While Kate and I don’t have the data f

Would You Send a $120K Proposal? She Did. - Victoria's Story (Episode 277)

Talking on the phone feels a little old school, don’t you think? ☎️ But guess what? It’s still how a lot of business gets done. And one phone call completely changed t

Here's Exactly What I'd Say on a Discovery Call (Episode 276)

OK first things first so we’re on the same page: A Discovery Call is one of the most important calls you have as a copywriter. This is where you and a client get on a 1