Behind the Pursuit: From Bourbon to Brand

We've Moved!

You didn't think the pursuit was over did you? I'm here to let you know that we've moved Behind The Pursuit into the Bourbon Pursuit podcast. All brand new episodes will

097 - Pursuit University Pt. 2

We are continuing in our Pursuit University discussion we began in Episode 094. Herb Heneman, now an instructor at the James B. Beam Institute for Kentucky Spirits at th

096 - Kentucky Bourbon Festival Recap 2025

Another year, another festival recap! In this episode of Behind the Pursuit, we share our takeaways from the 2025 Kentucky Bourbon Festival. We dive into how our booth pl

095 - The Official Home of Bourbon

“It’s been a whirlwind.” After three years of talking about it, we’re finally settling into our new home at 722 W. Main Street in downtown Louisville, Kentucky. Today,

094 - Pursuit University Pt. 1

Herb Heneman, now an instructor at the James B. Beam Institute for Kentucky Spirits at the University of Kentucky, teaches students about marketing and building a spirits

093 - Experimentation

With the launch of Pursuit Spirits' new Cognac Rye, we're taking a step back to explore the product’s development and the broader journey of experimentation at Pursuit Sp

092 - The Checkbox Trap

Why do whiskey drinkers chase after marketed checkboxes - like age statements, mash bills, or bottle rarity - that don’t always guarantee quality, while overlooking great

091 - PursuitPalooza Recap 2025

Another PursuitPalooza is in the books! Each year, the guys host a unique and immersive experience here in town for their listeners and fans. The event includes distiller

090 - 30 Days From 30 Days

We know - Whiskey Row still isn’t open. But don’t worry, we’re just a “soft 30 days out.” Delays in buildouts are pretty much inevitable, but what does that really mean f

089 - Navigating the Entrepreneurial Journey

It's another solo episode today with Ryan, and we dive into the complexities of entrepreneurship, discussing the entrepreneurial mindset, the challenges anxiety can bring

088 - The Year of Pursuit

Six months ago (back on Episode 077) we mentioned an upcoming packaging update, one that not only helps us stand out against other brands on the retails shelves but also

087 - Allocation

As we’ve seen increased success with Double Oaked, the announcement Mellwood Collection rolling out, and downtown opening in sight - what does it look like when talking a

086 - The Squeeze

Tariffs, the pull back of larger brands from International distribution to domestic distribution, shelf space, and the pricing of barrels all make this an interesting tim

085 - Meet Stace

In this episode we welcome Stace Stewart, the new General Manager of Pursuit Spirits, who shares her journey through the restaurant industry, her passion for bourbon, and

084 - Updates! Updates! Updates!

With so many moving pieces it can be easy to miss the latest with all the things happening behind Pursuit. In today’s episode we run down a series of updates from P. Club

083 - The Launch of P.Club

Today on the podcast we introduce you to P.Club - the inner circle of Pursuit Spirits. Ryan has long romanticized about a bourbon version of his beloved Napa Valley wine

082 - Building a Team

Building a team can be hard. Not just finding people who jive with the brand but also passing the baton on responsibilities. In this episode, we discuss the evolution of

081 - Social Media & Marketing Strategies

How do you balance the 'lifestyle' that is usually portrayed in marketing strategies in the whiskey space and the 'authenticity' the current consumer wants to interact wi

080 - The Biggest Hurdles in 2025

As we kick off the new year, we dove right into the topic: what do you think the biggest hurdles in the industry are that will affect the brand in 2025? Ryan & Kenny disc

079 - ARCHIVE - 2022 In Review

Happy New Year everyone, and welcome to 2025! We are taking the week off for some travel and rest, but will be back at it next episode to talk our goals and predictions f