Advertising in Five

FTC Sets the Terms on Publicis, Salesforce Buys Braze

FTC clears Publicis-LiveRamp with equal-access condition. Regulators would allow the acquisition only if rivals keep equal access to LiveRamp's data for five years, the c

FTC Clears Publicis for LiveRamp, With Strings

FTC Would Clear Publicis, LiveRamp With Access Condition. The FTC says it will allow the $2.2 billion LiveRamp purchase if Publicis offers rivals equal access to the plat

WPP Names Turnbull to Lead Creative

WPP names Tyler Turnbull to lead creative unit. WPP has appointed McCann's outgoing global CEO to head WPP Creative from early 2027, an early signal of how the group will

A Two-Speed Ad Market, and Dentsu Bets on Brands

WARC reports CPG ad spend rising as tech pulls back. WARC describes a "two-speed marketplace" in which consumer-goods and beauty budgets grow while technology advertisers

Publicis Accelerates, Havas Buys Its Growth

Publicis reports 5% organic growth in Q3 2026. Publicis posted 5% organic net revenue growth and won PepsiCo's global media account, setting the first benchmark of holdin

The CEO Pitches the Agency

PepsiCo CEO defends Publicis media move to investors. Digiday reports PepsiCo chief Ramon Laguarta used an investor appearance to back the handover of the company's globa

WPP names its creative chief, Meta cuts off ByteDance

WPP names Tyler Turnbull CEO of WPP Creative. McCann's global chief takes over the consolidated creative unit in early 2027, giving clients and staff a named leader to pl

WPP Taps McCann's Turnbull for Creative

Turnbull Leaves McCann for WPP Creative Global CEO Role. Adweek reports Tyler Turnbull is exiting McCann to become global CEO of WPP Creative, less than a year after taki

Apple's Programmatic Block Widens

Apple's iOS 27 Blocks Programmatic Data Vendors. AdExchanger reports Apple's iOS 27 update has blocked several identity and data vendors, with the list set to widen, putt

Stagwell Retires Assembly, Nutella Buys Two Super Bowl Spots

Stagwell Retires Assembly, Launches Stagwell Media. Adweek reports Stagwell is folding its Assembly media brand into a new agency built on the company's "Stagwell Machine

VML's CEO Exits, Google's Remedies Land

Jon Cook to exit VML after three decades. WPP says its global CEO of VML will hand over to Eric Campbell in March 2027, putting its largest creative network under new lea

Safari Goes Dark for The Trade Desk

The Trade Desk Can't Serve Safari Ads On iOS 27. AdExchanger reports The Trade Desk is unable to deliver ads to Safari on Apple's iOS 27, leaving buyers with delivery gap

Salesforce Pays $2B for AI Customer Research

Salesforce to acquire AI research platform Listen Labs. Salesforce signed a definitive agreement for the San Francisco customer-research platform in a deal reported at ab

Google's Remedies Land, Agencies Feel the Squeeze

Court unseals behavioral remedies in Google ad tech case. The court's remedies leave Google's ad stack intact, so buyers and publishers plan around the same pipes, with t

WPP Set to Win Coca-Cola International Media

WPP in line for Coca-Cola international media account. Campaign India reports WPP is set to win Coca-Cola's international media, data and technology business, the largest

WPP Takes Nestlé China Content, Opens London Production Flagship

WPP Wins Nestlé Greater China Content Assignment. MediaPost reports WPP took the assignment after a multi-agency pitch, built around an AI-powered "spoke-and-hub" setup t

Publicis Tops the Board, Creatives Churn Through AI Tools

Publicis Media Leads First-Half New Business, COMvergence Says. Agency research firm COMvergence puts Publicis Media first with $3.24 billion in global net new-business b

Publicis Tops the Half, Coke's North America in Play

Publicis Media leads H1 2026 new-business billings. COMvergence puts Publicis Media first on net new-business billings at $3.24 billion for the first half of 2026, the be

Brand Agents Land Inside ChatGPT Ads

OpenAI adds conversational sponsored agents to ChatGPT ads. OpenAI says brands can now hand ChatGPT users to their own AI agent inside the chat, creating an ad format buy

Dentsu takes Netflix across 22 EMEA markets

Dentsu expands Netflix media mandate across 22 EMEA markets. Dentsu says it is now Netflix's sole holding-company media partner in Europe, the Middle East and Africa, con