Why do people give? artwork

Non-Profit · Mark Phillips

Why do people give?

by Mark Phillips

From face to face to regular giving and from high value to reporting back, the roots of our favourite fundraising techniques go back many, many years. It's astounding that the ideas and tactics our fundraising forebears developed still boost income when we use them in the technologically advanced environment of today. As a result, when I consider a fundraising problem I always look to the past and use that understanding to create a solution for today. As part of my personal fundraising journey I've been spending time with the fundraisers who were involved in some of the most amazing campaigns from the second half of the 20th century to see what what I can learn from them. And I thought it would be a good idea to share their thoughts and stories so everyone can benefit - so I recorded them. This series of podcasts is the result.

Latest episodes

Showing 19 · updated from the feed

The one where we discuss what donors tell us about why they give with Amber Nathan

Have you ever wondered what really makes people give to charity – and why they sometimes stop? Well, we’ve got the answers for you in today’s episode of Two Ps on a Pod!

Jan 27 2025
1 h 01 min

The second part of our Regular Giving discussion

If you’re looking for deeper insights into what’s working (and what’s not) in regular giving, Giles Pegram and I are back with Part Two of our deep dive into all things R

Jan 15 2025
55 min

The one where we discuss Regular Giving

🎙️ In Today's Episode: A Deep Dive into Regular Giving Join us as we explore the fascinating subject of Regular Giving (RG) – from its origins in religious tithing

Jan 8 2025
1 h 05 min

Why rebranding for the wrong reasons can cause more harm than good

Charity rebranding "is the easy way to fix the problem, rather than the real way to fix the problem…maybe the brand is its own worst enemy in that particular regard.”  T

Oct 2 2024
48 min

Why has Relationship Fundraising Failed? With Ken Burnett

I'm back with another episode of Two Ps on a Pod with Giles Pegram CBE, and one of my favourite fundraisers, Ken Burnett. In today's episode you'll hear th

Sep 17 2024
1 h 00 min

Interview with Paul Amadi MBE, Chief Supporter Officer at the British Red Cross

In today’s episode of Two Ps on a Pod, Giles and Mark meet up with Paul Amadi MBE, Chief Supporter Officer at the British Red Cross. In a wide-ranging discussion, we con

Aug 27 2024
1 h 00 min

How do you learn what's the best thing to do in fundraising?

In our latest podcast, I’m back with Giles to look at how we – as a fundraisers – learn what we should be doing to engage donors and raise more money. One of the problem

Aug 5 2024
52 min

Interview with Sir Peter Wanless, CEO of NSPCC

I’m pleased to be able to share Episode 2 of 'Two Ps on a Pod' with Giles Pegram CBE, where we had an incredible conversation with Sir Peter Wanless of NSPCC. W

Jul 1 2024
1 h 02 min

The introduction to Two Ps on a Pod

I've got something special for you today! Over the past few years, I've recorded several Why Do People Give? podcasts with Giles Pegram CBE, which have always

Jun 17 2024
1 h 01 min

The missing £5 billion one with Giles Pegram

Over the last month, I've shared a series of videos on LinkedIn looking at the reasons behind the fact that since 2005 we've seen individual giving income shrin

Mar 7 2024
54 min

The Donor Participation Project with Louis Diez

Today's podcast features Louis Diez, the founder of the Donor Participation Project (DPP). Louis set up the DPP with a single goal – to try to reverse the decline i

May 4 2022
34 min

Why do people give? The supporter experience podcast with Giles Pegram.

It’s been a while, but I’ve moved away from video back to the podcast for another great chat with Giles Pegram. Giles joined me to share his thoughts about what fundrais

Nov 24 2020
42 min

The Legacy one with Richard Radcliffe

With legacy fundraising growing at a terrific rate, this was an important time to be able to chat with one of the world's most experienced legacy fundraisers, Richar

May 1 2020
52 min

Talking to donors during the Coronavirus crisis with Amber Nathan

Today, I'm sharing the first feedback on a Bluefrog research study aimed at finding out what UK donors need from charities during the time of the Coronavirus crisis.

Apr 3 2020
30 min

The Coronavirus special with Giles Pegram

This is unprecedented territory for fundraisers. Few of us will have experienced anything like this. To help people gets their immediate response into place - before pla

Mar 19 2020
49 min

The Mid-Level one with Angela Cluff

This is a must-listen for anyone interested in mid-level donors. It's actually a must-listen for everyone, but particularly for those with mid-level donors within th

Mar 2 2020
1 h 03 min

The one with Lyndall Stein

Lyndall is a remarkable fundraiser. Her experience includes setting up the UK fundraising operation for the African National Congress when Nelson Mandela was still in pri

Jan 14 2020
1 h 14 min

The one with Ken Burnett

This was another treat for me. Ken remains a huge influence on my thinking and this is the first time I’ve been able to dig into who and what influenced him. We kick off

Dec 17 2019
1 h 16 min

The one with Giles Pegram

Giles is one of the most successful fundraisers I know. He dramatically changed the fortunes of the NSPCC over the course of three decades, taking them from an income of

Dec 2 2019
1 h 22 min

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