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Life Sciences · Mirko von Hein

The Pharma Perspective

by Mirko von Hein

The Pharma Perspective brings you clear, insightful conversations on the ideas, challenges, and innovations shaping the pharmaceutical industry. From health economics and market access to clinical evidence and policy, this podcast explores the perspectives that matter for anyone working in or around pharma. Whether you're a consultant, researcher, or industry professional, you'll gain practical insights and a deeper understanding of how the pieces of the pharma world fit together. Hosted by Mirko von Hein, The Pharma Perspective cuts through complexity and shares viewpoints that help you stay informed, think critically, and succeed in the world of pharma. LinkedIn: https://www.linkedin.com/in/mirkovonhein/ YouTube: https://www.youtube.com/@MirkovonHein Instagram: https://www.instagram.com/mirkovonhein

Latest episodes

Showing 10 · updated from the feed

How Sustainable Is Your Medicine? Spain Now Prices It In | Nerea Blanque Catalina | EP 10

Green HTA, Spain's world-first sustainability-linked drug pricing, and why the US freeloads too: on this episode of The Pharma Perspective, pricing and market access expe

Aug 24
53 min

Will AI Replace Medical Writers? | Virginia Chachati | EP 9

Medical writing rates, AI-proof writing tests, and the telltale signs of AI-generated content: on this episode of The Pharma Perspective, pharmacist turned medical writer

Aug 10
1 h 04 min

Most Favored Nation Pricing, Tariffs & the Rise of China | Neil Grubert | EP 8

Most Favored Nation (MFN) drug pricing, pharma tariffs, and China overtaking the US in new drug launches: on this episode of The Pharma Perspective, market access and pol

Jul 27
1 h 16 min

Pharma's Worst Job Market in 30 Years: Top Recruiter Reveals What to Do Now | Grant Coren | EP 7

In this episode of The Pharma Perspective podcast, Grant Coren, life science recruiter with over 30 years of experience and founder of his own executive search practice,

Apr 14
1 h 08 min

Rethinking Medications: From Academic Detailing to Broken Drug Regulation | Jerry Avorn | EP 6

In this episode of The Pharma Perspective podcast, Jerry Avorn, Professor of Medicine at Harvard Medical School and author of "Rethinking Medications," discusses the stat

Jan 15
1 h 05 min

Measuring What Patients Actually Care About | Katja Rüdell | EP 5

In this episode of The Pharma Perspective podcast, Katja Rüdell, one of the world's leading clinical outcome assessment and patient-reported outcomes experts, discusses t

Jan 15
1 h 15 min

What Does the ABPI Actually Do? | Jack Neill-Hall | EP 4

In this episode of The Pharma Perspective podcast, Jack Neill-Hall from the Association of the British Pharmaceutical Industry (ABPI) discusses the UK pharmaceutical pric

Dec 7 2025
37 min

Is Raising the NICE Threshold Bad for NHS Patients? | Karl Claxton | EP 3

In this episode of "The Pharma Perspective", I speak with Karl Claxton, Professor of Economics at the University of York and founding NICE Appraisal Committee member, abo

Dec 7 2025
53 min

Starting a Pharma Consultancy in a Pandemic: The PharmacoEvidence Story | Barinder Singh | EP 2

Join me in my discussion with Barinder Singh, Founder of PharmacoEvidence, who quit his stable HEOR job in 2020—amid a pandemic and with a baby on the way—to start his ow

Oct 28 2025
1 h 11 min

How to Build a Meaningful Pharma Career – Leadership Lessons from a GM | Peter Wickersham | EP 1

Join me in my discussion with Peter Wickersham, Pharma Vice President & General Manager with 25+ years of experience, as we explore leadership, career growth, and navigat

Aug 17 2025
50 min

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#109 NEW Life Sciences US

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