The Empowered Aesthetics Podcast

The #1 Black Friday Mistake Estheticians Make (+ Big News)

Most estheticians lose money on Black Friday for the same reason. After three years of surveying my challenge participants, I know exactly what separates the estis who pr

Scaling With Sanity: June 2026 Dermascope Issue

In this episode, I'm reading you my cover feature for the June 2026 issue of Dermascope, "Scaling With Sanity." It names something our industry rarely says out loud, whic

15. Overcoming Business Slumps: 3 Strategies to Book More Clients & Stay Motivated

Feeling discouraged in your aesthetics business? You’re not alone. In this episode of The Empowered Aesthetics Podcast, Shaylee opens up about her own struggles—both in

14. Breaking the Hamster Wheel: Why Social Media Feels Hard and How to Finally Stay Consistent

Does social media feel like an endless hamster wheel you can’t get off? In this episode of the Empowered Aesthetics Podcast, Shaylee shares the three biggest reasons why

13. Back to Basics: 3 Social Media Musts to Grow Your Aesthetics Business

Ready to turn your social media into a client-attracting machine? In today’s episode, we’re getting back to basics with three essential moves to level up your aesthetic b

12. Beyond the Treatment Room: Diversifying Your Aesthetics Career with Erica from Simply Lash

In this episode of The Empowered Aesthetics Podcast, I’m chatting with Erica from Simply Lash, who has grown her career way beyond just the treatment room. She has her ow

11. Learning the "No Rules" Rule

This episode is... different... BUT SO GOOD! --------------------- 👩🏻‍💻 ⁠SOCIALLY EMPOWERED ESTHETICIANS (SEE): Click Here To Learn More⁠ 🔥 Glow & Grow Marketing Membe

10. Tips To Success With Less Than 500 Followers w/ Lety Soto (the GOAT)

This episode is a TREAT! Lety Soto, a Solo Esthetician who is also one of my top students (and what others in our community call the GOAT), joins us to talk about tips to

9. How to Leverage Black Friday & Have a Profitable Holiday Weekend

In this episode, I walk you through the steps to have a super profitable Black Friday & Cyber Monday weekend PLUS why you should NEVER drop your prices if you aren't book

8. Increase Your Instagram Story Views + ROI

In this episode, I teach you exactly how I've cracked the code to increase your Instagram Story views AND ROI (Return On Investment). When you implement the strategies I

7. How To Navigate Social Media Growth Stunts + Diversifying Your Marketing & Income Streams

In this episode, I share two HUGE updates in my life + business, how to navigate a growth stunt in your social media, and why you should be diversifying your marketing an

6. Esthetics Community Over Competition Movement - Why I *DON'T* Agree With It

Join me in this episode as I discuss the controversial: Community Over Competition movement in the esthetics industry. Learn why I *DON'T* agree with it and what you can

5. 3 Hacks To Beat Overwhelm + Depression/Anxiety As An Entrepreneur

Join me in this episode as I share 3 hacks I use myself to beat overwhelm + depression/anxiety as an entrepreneur. 👩🏻‍💻 ⁠⁠FREE WEBINAR TRAINING: Click Here To Register⁠

4. Exciting Updates + What I Wish I Knew Sooner About 'Success' + Why My Mom Calls Me Out On My S***

Join me in this episode as I share a couple of exciting updates that have happened in my world, what I wish I would have done when I was trying to grow my business, why m

3. Social Media Marketing FAQs: PART 2

Join me in this episode as I answer the most popular questions I get about Social Media Marketing. From hashtags to the best times to post, I know you have wondered some

2. Social Media Marketing FAQs: PART 1

Welcome to Episode 2! Join me in this episode as I answer the most popular questions I get about Social Media Marketing. From hashtags to the best times to post, I know y

1. Intro to The Empowered Esthetician Podcast

Welcome to Episode 1 of The Empowered Esthetician Podcast! Whether you're a Licensed Esthetician, Esti Student, Lash or Brow Artist, Med Spa Owner, PMU Artist, Facialist,