The Business of Apparel

The 4 Things That Instantly Prove You're an Amateur to Factories

Getting a response from the manufacturer you want to work with can feel like a challenge, especially when you're building an apparel brand and still learning how the indu

The Advice You Didn't Know You Needed (Office Hours Unlocked)

One of my favorite things about running a membership is that I have the opportunity to give apparel brand founders direct access to experienced industry professionals who

Don't Read My New Book, "The Business of Apparel," Until You Do THIS

Starting an apparel brand is a big investment, and taking the time to validate your idea before jumping into product development can save you time, money, and frustration

If You Aren't Prepping BFCM Now, Your Q4 is in Trouble

Black Friday and Cyber Monday can be some of the most profitable days of the year for your apparel brand, but success doesn't happen by accident. The brands that see the

The Fashion Industry is Purposely Hiding This From New Founders

Building an apparel brand can feel like an uphill battle, especially when you're competing against industry giants with resources, data, and strategies you don't have acc

3 Female Founders Tell All: The Truth About Scaling Your Own Agency

Leaving the security of a steady paycheck to build your own apparel business is one of the biggest decisions you'll ever make. The uncertainty of replacing your income, f

You're a Designer, Not a CEO (And It's Costing You)

Stepping into the role of CEO requires more than designing great products. It means shifting your mindset from working in your apparel brand to leading and growing it. Le

Why "Selling Out" Could Actually Bankrupt Your Brand

Bringing investors into your apparel brand might seem like the fastest path to growth, but the wrong investment, or the wrong strategy, can put everything you've built at

Why Most Apparel Brands Don't Have a Revenue Problem

Many apparel founders believe growing revenue is the key to building a successful brand, but revenue alone won't keep your business alive. Without healthy profit margins,

A Big Announcement for the Business of Apparel Community

For years, we've been searching for a better way to help Apparel Ffounders bridge the gap between learning industry concepts and actually applying them inside their busin

Why "Learning As You Go" Will Bankrupt You in the Fashion Industry

When apparel founders fail to create a profitable business, it's not because they lack talent or great product ideas. They struggle because they're forced to navigate a h

How Jason Daniel Turned LSKD Into a Movement, Not Just a Clothing Brand

Building a successful apparel brand takes more than creating great products. The strongest brands are built around a clear purpose, a committed community, and a culture t

The Exact Blueprint to Stop Being the Bottleneck in Your Apparel Business

If you're feeling exhausted as the CEO of your apparel brand, it doesn't necessarily mean you're working too hard. It may be a sign that you've become the bottleneck prev

How to Make Firing an Employee 100x Less Painful

Managing employees well starts long before difficult conversations ever happen. In fact, the systems you put in place from day one can determine whether your team grows t

The Job Description Template That Attracts A-Players (Not Duds)

Hiring the right team members can feel like searching for a needle in a haystack, especially when the candidates you're attracting aren't who you hoped for. In this epi

A Simple Guide to Landed Cost: Calculating the Real Price of Your Products

If you're not accurately calculating your landed costs, your apparel brand could be losing money without you even realizing it.  In this episode of the Business of Appa

What Retail Buyers Actually Want: 3 Things You Need Before Pitching a Store

Retail stores can be a powerful partner in increasing brand visibility and building customer trust, but there needs to be a strategy behind the way brand founders pitch t

Escaping the Hustle Trap & Curing Imposter Syndrome with Brian Finnerty

Welcome back to the Business of Apparel podcast, your one-stop shop to learn how to launch, grow, and scale your apparel brand! I'm your host, Rachel Erickson. In today

6 Key Roles Every Apparel Brand Founder Needs to Scale

6 Key Roles Every Apparel Brand Founder Needs to Scale Most apparel founders wait too long to build the right team and it costs them growth, profitability, and burnout.

How Boutique Owners Create Their Own Clothing Line (Without Costly Mistakes) with Natalie Hamilton

How Boutique Owners Create Their Own Clothing Line (Without Costly Mistakes) with Natalie Hamilton If you're a boutique owner thinking about launching your own clothing l