The Dumb Guy's Guide To Sales Enablement

Acton Items For Sales Enablement April 2025: Brought to you by the "Love Enablement" Newsletter

Are your deals stalling and budgets frozen? Is economic uncertainty throwing punches at your sales pipeline? Then you need to hear this! Well Sales Enablement folks l

The 1 Framework To Teach Your Sales Managers

In this episode, we dive into the transformative power of one-on-one meetings. Often reduced to mundane pipeline reviews, these meetings have the potential to be powerful

Using Impact Sprints to Turbocharge Behavior Change In Sales Training.

This week ⁠Dan Smith⁠, Chief Learning Officer at ⁠Winning by Design⁠ introduced us to Impact Sprints. A new format of sales training they are implementing which supercha

Demystifying Sales Enablement KPIs & ROI

In this episode, we tackle the biggest mistake in sales enablement: focusing on the wrong metrics and KPIs. Discover what really matters and get insights into what CSOs

Measuring ROI of Sales Enablement Is Not Universal

Today we discuss how to measure the ROI of Sales Enablement for your business and your company. The idea of having a standardized version of success when it comes to sa

Use #AI Effectively In Sales Enablement Today

This week's episode is brought to you by GTM AI Academy. Sign up for their Enablement AI Powered course bundle using the code PODCAST30 and receive 30% off of your course

Holding The Bag: Past Selling Experience?

In this podcast episode, we explore the debate on whether past sales experience is necessary for success in enablement. We draw parallels from professional sports and f

Hiring Your First Enablement Manager? Don’t Do This

Most Sales Execs and C-suite leaders try to “add” enablement — and end up with confusion, churn, and zero measurable impact. In this episode we unpack the biggest mistake

The One Skill Top Reps Use Every Day! (It’s Not What You Think)

Discover how "deliberate practice" will change the way your sales team skills faster, and 5 ways your sales enablement team can implement practice into their "daily pract

Why Forgetting Is Your Best Sales Enablement Tool

Training isn’t the same as skill change. This episode explains why forgetting is an essential step in skill formation and how to use spaced repetition and retrieval pract

Reasons Why Your Sales Enablement Will Fail This Year. And What To Do About It.

In this episode we discuss the most common reasons sales enablement fails and how you can avoid these mistakes. Join other successful sales enablement professionals eac

Stop Reaching for Training First: What to Do Instead When Requests Come In

Episode focus Training is a powerful lever — but it’s overused. This episode shows how to diagnose the real problem behind training requests and choose a faster, cheaper,

How To Thrive In Sales Enablement As A Team Of One

In this episode we discuss how to thrive as a one person sales enablement team inside your organization. Remember, even though it seems like it, you're not alone. You hav

5 Reasons Why Buyer Personas Are Important In Sales Enablement

In this episode, we're getting into how creating buyer personas can really up your sales game. We'll show you how knowing the nitty-gritty about your customers can change

Avoid The "I Think" Hurricane In Sales Enablement

This episode of "The Dumb Guy's Guide to Sales Enablement" focuses on the transformative power of diagnostic techniques in navigating the complexities of sales enablement

How to be successful in your first 6 months of sales enablement

In this episode, we will share which projects you should tackle first as a new sales enablement person in a small company that has not had a formalized sales enablement p

How to CLEAR-ly define a good sales enablement Role

In this episode, you will discover how to determine what a good sales enablement role is beyond reading a job description. Asking the right questions during the interview

Which Sales Enablement Jobs To Avoid!

Hear how to avoid sales enablement jobs that will kill you, and keep you from being successful at an organization.  You will also hear about how to CLEARly make a decisi

How to keep your sales enablement simple and effective.

In this episode discover how to strip sales enablement down to the bare bones and stay on track.  If you are just starting out in sales enablement, or you are a company