The Art Marketing Podcast

When a Buyer Asks for a Discount: How to Negotiate an Art Sale

A buyer asks, "Can you do any better on the price?" Most artists feel their stomach drop — like they just lost something. I don't accept that premise. Want to join Patr

How to Price Your Art for Q4

Getting ready for this episode, I re-read everything I've ever taught about pricing art. Four years on, the rules haven't moved an inch. That's not a confession — that's

Q4 Prep for Artists: Half Your Buyers Start Before Halloween

I've worked out with my buddy Dom for years. There's normal Dom, and then there's the Dom who has a race coming up. Normal Dom shows up when I show up and does the same w

How to Sell Art Online Without Reinventing Anything

Few on earth has a website problem. Everybody has a marketing problem — and the fix is hiding in plain sight inside every art gallery in the world. Want to join Patrick

Why Every Artist Should Take Commissions

The most influential poster in the history of art was an ad for a play. It was designed by a broke, unknown illustrator who only got the job because he was the one stuck

20 Ways to Grow Your Email List as an Artist (Online and Off)

You don't own your followers. You own your list. Every platform you're on is rented — the landlord can change the rules or close the door anytime. Your email list is the

Should Artists List Prices on Their Website? The Gallery Test

There's one number that should end the price-on-request debate forever: artworks with visible prices sell 2-6 times more often than the same works with hidden prices. The

1 Image. 45 Mediums. 10% More Every Year. This Is What Print On Demand Can Do To An Art Business

There's a town in Texas called Round Top. Population eighty-seven. One square mile. And in that town, an artist named John Lowry sold a single painting for $141,500. (We

Why Your Website Will Still Be Working in 2055

There's an artist I talk to every Wednesday. Could be 60s, 70s, 80s, even 90s. Brilliant. 50 years of work. Galleries gone. No website, no email list, no story they can t

A Greek Warship, a Horse Named Sally, and the Mother's Day Sale You're About to Run

Mother's Day is 18 days out. At the end of the last episode, I promised you a refreshed anatomy of a properly run sale. This is that episode. Want to join Patrick for a

Art-Selling Holidays You're Sitting Out (Mother's Day Is First)

Stop chasing shiny objects. The rules of selling art haven't changed in a century — you've just been ignoring them. In this episode, I break down why artists who follow b

Spring Clean Your Art Business: Cut the Dead Weight, Double the Revenue

Your art business needs a spring cleaning — and not the kind where you reorganize your studio. If the only thing you sell is wall art at $500+, you're leaving most of you

The Algorithm Doesn't Care About Your Art. Lets fix that.

Most artists treat social media like a gallery wall. Art, art, art, art. The algorithm doesn't care. It rewards shares, watch time, and laughs. This episode is about char

Your Messy Desk Gets More Likes Than Your Masterpiece: The Art Marketing Secret 5 Million People Already Know

You've seen their art — but have you ever seen where they make it? In this episode I break down why showing your creative space is one of the most powerful (and underused

The Artist's Guide to Instagram Live (Even If You Hate Being on Camera)

In a world where AI can fake everything, going live is the one thing you can't fake. And almost nobody's doing it. Want to join Patrick for a live webinar? He hosts one

How to Know What Will Sell Before You Create It

Chris Rock performs 50 times in a room of 50 people before he ever steps on a Netflix stage. What if you applied that same system to your art business? Want to join Pat

The Coffee Shop Test: Why Your Social Media Is Failing

If you sat down with a stranger at a coffee shop, you'd never just say "art, art, buy my art" for 30 minutes. So why is that your entire social media strategy? Want to

4 Prompts That Pull Your Story Out (Even If You Think You Don't Have One)

A listener said their life isn't dramatic enough for a story. This episode proves them wrong — with 4 AI prompts you can try today. Want to join Patrick for a live webi

Context is Still King. If You Use It.

The most powerful skill you can learn in 2026 isn't Photoshop or marketing — it's typing what you want into a chatbot. Here's how to actually make AI work for your art bu

The January Reset: One Metric, One Goal, One Plan

INTRO It's January. Everyone's planning. But most artists are tracking the wrong numbers—followers, likes, email subscribers, website traffic. In this episode, we cut thr