The Aligned Florist Podcast

45. Five Systems I Can't Run My Business Without

Florists are incredibly resourceful—which is probably why we can function inside some truly questionable systems for YEARS.  In this episode, I’m sharing five systems I

44. When to Design For The Clients You Want Vs. The Clients You Have

What if every wedding didn’t have to be the best work you’ve ever created? As florists, it’s easy to feel pressure to make every wedding portfolio-worthy—using the most

43. The $50k Pinterest Board with the $5k Floral Budget

What happens when you get the dream inquiry... paired with a totally unrealistic budget? In this episode, we’re diving into the conversation many florists are having rig

42. Where Did All The Money Go?

You start the year with an exciting, booked calendar of high-value events. Then you get to the end of the season and it feels like all the money disappeared. Where did it

41. Redefining Florist Culture: From Chaos to Clarity

The business you're craving does exist. We just don't talk about it enough. In today’s episode, we’re talking about the patterns that are too normalized in the

40. From Price-Shopped to Aligned: The Magic Booking Filter Every Florist Needs

This week on The Aligned Florist, we’re zooming in on one of the most misunderstood parts of your business: your pricing. But not in the way you might think. We’re not t

39. Three Steps to a Brand You Can Talk About (Not Just Show)

What if your audience could feel like they knew you—before you ever met? If you’ve ever felt like your marketing is just floating out there without real connection, or l

38. Before You Grow, Get Clear: Why Messaging Matters More than Visibility

In this episode of The Aligned Florist, we’re diving into one often-overlooked step and a key part of brand growth: messaging. If you’ve ever found yourself wondering, “

37. Building Deeper, Not Higher: How Vision Creates Peace and Growth

In this episode of The Aligned Florist, we’re diving into a topic that often goes unnoticed but is crucial for sustainable success: vision and alignment. In this episode

36. If You’re Holding It All—Something Isn’t Working: Why Systems Matter More Than You Think

In this episode of The Aligned Florist, we’re talking about something that doesn’t always get the spotlight—but quietly runs the show behind the scenes: your systems. If

35. Fewer Offers, More Flow: Why Simplifying Creates Space to Lead, Grow, and Actually Breathe

In this episode of The Aligned Florist, we’re unpacking a truth that might feel a little uncomfortable—but deeply freeing: More offers don’t mean more success. I’m shar

34. Build a Brand That Speaks (So You Don’t Have To): The Energetic Cost of Always Explaining Yourself

What if your brand could speak for you—before you ever said a word? If you've ever felt like you're constantly explaining your process, defending or justifying

33. Come Home to Your Power: A Gentle Reminder That You're Allowed to Choose How This Goes

In this episode, we’re kicking off the Designed to Lead series—an invitation to step into your role as a grounded, intentional leader. If you’ve ever felt like your busi

32. A New Chapter (and a New Name): Why This Podcast Needed a Pause—and What’s Coming Next

Welcome to The Aligned Florist — formerly Coffee Wine & Flowers. In this kickoff episode, Sarah Wahhab shares why she pressed pause, what’s changed behind the scenes, and

31. 5 Tips for Executing a Flawless Luxury Event

Planning a luxury event can be overwhelming, but what if you could make it easy - and fun? My first $10k wedding had me shaking in my boots, and stressing for months on e

30. Your Complete Guide to Pricing With Confidence

Unlock the secrets to mastering floral pricing in this essential episode! Join me as I dive into the nitty-gritty of pricing, transforming this often daunting task into a

29. Floral Pricing: The First Steps No One Talks About

Unlock the secrets to confident and effective floral pricing in this game-changing episode! Join me as I unpack the often daunting topic of pricing, transforming it from

28. Bold Moves: Reclaiming Joy & Freedom Through Business Alignment

Ready to transform your business journey and align it with your life’s deepest passions? In this episode, I'm diving into the heart of creating a business that seaml

27. Balancing Creativity & Profitability: Cultivating Your Dream Business with Janelle Thomson of Lavenders Flowers

You are going to love this conversation! In this episode, Janelle Thomson, owner of Lavender Flowers and Tono & Co, shares her inspiring story of how she fatefully acqui

26. How to Stand Out To Your Dream Clients

It's all in the title folks! I'm going to take you on a journey in this episode and reveal to you the mindset shift I made that opened up the floodgates to buil