The Air Between Us

niche SEGMENT

Episode 10 — Niche Perfume: Ask the Right Questions Who owns the brand? Who makes the perfume? And where is it produced? In this second reflection on Pitti Fragranze, I

pity FRAGRANZE

Episode 9 — Pitti Fragranze: Let’s Smell Perfume What happens at a perfume fair when people ask about margins and concepts before smelling a single perfume? I take you

would YOU?

What does fashion have to do with perfume? Quite a lot. In this episode, I look at the strange world of fashion imagery — clothes that are spectacular, artistic and fasc

easy ANSWERS

The Price of Easy Why do so many modern perfumes feel different, yet somehow strangely similar? In this episode, I look at how perfumery arrived here. Synthetic molecul

cheap DUPES

DUPE- the echo of a perfume that has been created by somebody and you only smell the echo. A dupe begins with something that already exists. In this episode I talk about

Open Path

In this episode, I start with the idea of walking without knowing exactly where I want to go. A video about painting leads me to think about perfume, process, and the fre

The human task.

In this episode, I explore what differentiation means in perfumery. Is it the bottle, the packaging, the marketing. Or is it something deeper? I talk about creativity, tr

When Materials Say No

In this episode, Andy reflects on perfume creation, raw materials, and resonance. A leathery orange blossom idea becomes the starting point for a larger question: what h

Words- The Truth Is in Your Nose

Have you ever bought a perfume because of a poetic description, and then smelled something completely different? In this episode of The Air Between Us, Andy Tauer reflec

Smelling Slowly: Taking Time With Perfume

It begins with a TikTok video and turns into a reflection on perfume, first impressions, and the quiet patience of smelling. Andy Tauer muses about what we smell, how qui