School of Podcasting: Expert Tips for Launching and Growing Your Podcast artwork

How To · Dave Jackson

School of Podcasting: Expert Tips for Launching and Growing Your Podcast

by Dave Jackson

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

Latest episodes

Showing 20 · updated from the feed

How Mark Grew His Podcast 17% in Five Weeks

Stop Researching, Start Doing (This Time I Brought Receipts)Be honest: how many podcast growth videos have you watched this month, and how many of those ideas have you ac

Oct 5
35 min

The Best (and Worst) Podcast Feedback We've Ever Received

A listener once told me they hoped I'd quit teaching altogether. Another told me, in the nicest way possible, that the curmudgeon was showing up a little too early these

Sep 28
43 min

Podcast Movement 2026 Reflections and Behind the Scenes of Two Other Events

Podcast Movement 2026 Reflections + Lessons from Two People Who Run Podcast EventsI just got back from Podcast Movement, and a lot of you have been asking whether it was

Sep 21
48 min

Attention vs. Connection

A few years ago I accidentally hit a guy on the golf course. I'm not proud of it — although it did bank in almost perfectly off his calf on its way toward the hole. But t

Sep 14
33 min

Intuition Over Imitation: Lessons from the Empowered Podcasting Conference

What I Learned (and Relearned) at Empowered Podcasting ConferenceI got triggered at a podcasting conference last week, and honestly? I almost jumped out of my chair. Some

Sep 7
44 min

12 Business Lessons Podcasters Can Learn From Dolly Parton

Dolly Parton died on August 25, 2026, at age 80. While most tributes are focused on the music, this episode looks at something else entirely: Dolly Parton the businesswom

Aug 31
39 min

How Many Podcast Downloads Do You Actually Need to Keep Going?

What is Your Rock Bottom Podcast Downloads Number?Everybody talks about growing their audience. Nobody talks about the number where they'd quietly give up. This month's

Aug 24
33 min

YouTube Just Got Harder, Spotify Still Doesn't Care

You Down With YPP?Episode Description: I break down YouTube’s latest changes to its Partner Program, including doubled watch-hour requirements and higher Shorts monetiza

Aug 17
31 min

Inside “Horses in the Morning”: Daily Content, Loyal Fans, and 4000+ Episodes

How Do You Hit 4000 Episodes Without Losing Your Mind?Today I'm talking with Glenn Hebert and Jamie Jennings from Horses in the Morning, the flagship show of the Horse Ra

Aug 10
44 min

From Facts to Feelings: The Secret Sauce of Engaging Podcasts

If you look at movies that you love, and you think about them, and you remember how they made you feel. Today we talk about three things you can have in your tool belt to

Aug 3
35 min

20 Books for Content Creators Recommended by My Audience

What if one book could change the way you tell stories, connect with your audience, or even see your own podcast? In this episode of the School of Podcasting, I asked a s

Jul 27
40 min

Stop Chasing CPMs: How Community, Feedback, and Newsletters Future‑Proof Your Podcast

When your CPMs start shrinking and programmatic ads feel like a losing game, it’s easy to wonder if podcasting is still worth it. In this episode, I want to show you a di

Jul 20
29 min

How To Deal With Online Trolls

If you’ve ever thought, ‘I want feedback, but I’m terrified of the internet,’ stay tuned—I’ll show you how to get useful criticism without letting trolls live rent-free i

Jul 13
40 min

How Long Should Your Podcast Be? (and where to find the answer)

Nobody shares a video they didn't watch. Nobody shares a podcast they didn't listen to, so how do we get people to listen? This week we follow up form last week's episode

Jul 6
31 min

How do you measure the success of your podcast that is NOT downloads

How do you measure the success of your podcast that is NOT downloads?You’ll hear from a wide range of podcasters in different niches—storytelling, history, prepping, fina

Jun 29
1 h 15 min

Are You Getting the Most Out of RSS?

Are you getting the most out of your RSS feed?To figure out if you are, you first have to understand how a podcast workflow works, which means you need to understand: wh

Jun 22
35 min

Inside Flight Cast: The Video-First Hosting Platform Behind Diary of a CEO

When I first heard about Flightcast on the Podbiz show, I thought, "I have to have Rox Codes on my show." I had Rox do a Flightcast demo for members of the School of Podc

Jun 15
38 min

The 4 Cs of a Standout Podcast: Clarity, Contrast, Consistency, Character

In this episode of the School of Podcasting, Dave Jackson shows you how to stop being “just another podcast” and start becoming someone’s favorite show (I love that line

Jun 8
47 min

What the Death of Late Night Teaches Podcasters.

Why Joe Rogan Beat Late Night TVWhen I was a kid, hearing Johnny Carson’s theme music meant it was time for bed. Today, nobody has to stay up for anything. And that one s

Jun 1
53 min

Podcasters Share Best and Worst Platforms for Interviews

So many people need remote recording for co-hosts and guests. Yet in the 20+ years of podcasting once we get a solid solution, they upgrade the software and we're back to

May 25
51 min

Chart trend

Position in the How To chart (US), last 90 days.

#41
all-time peak
1
day in the top 50 since Oct 2025

Chart positions

Where School of Podcasting: Expert Tips for Launching and Growing Your Podcast ranks today in each Apple Podcasts chart (US, Oct 7, 2026).

#145 ▲ 26 How To US

What listeners say

A curated, balanced selection of Apple Podcasts reviews.

I have been listening to Dave’s show ever since I decided that I was going to start a podcast. The free help I have received through this show as well as his others, is a big reason I’ve become as successful as I have. And not only is the information extremely useful but he presents it in a very entertaining way. I have re-listened to almost every episode and always seem to pick up something new and still get some good laughs

Tdxenos · Mar 2025

Just discovered this podcast and am binging now. I generally don't listen to shows geared toward podcast hosts because I'm a booking agent...I don't have a show. However, I am glad I decided to give this show a listen because I'm learning so much more about the industry and from a Podcast Hall of Famer no less so who better to listen to, right? I love Dave's humor and authenticity. His credibility and trustworthiness makes this a podcast I will continue to listen to and suggest to everyone who is or is considering being in the podcasting space! Put this one reverse play so you can catch the many past episodes...you'll learn so much from a master and in an enjoyable way!

Anastasia Violet Lipske · Dec 2023

Your recent episode on Podpage Elite got me to upgrade from Pro. Worked with the SEO feature last night and corrected all my shows. Most had 4 or 5 warnings and 3 or so fails. Now, they’re all perfect. Definitely worth a 5 star review and a follow. Thanks!!

Rickt4du · Nov 2023

Have a podcast? Want to be great at it? You MUST listen to this podcast! I listen over and over again. He gives so much value and concrete guidance, and I cannot wait until I can give back for all he helps me / us with. Thanks Dave!!

Patricia | The Uncommon Career · Nov 2022

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About School of Podcasting: Expert Tips for Launching and Growing Your Podcast on Reason.fm

Here you find the Apple Podcasts chart positions of School of Podcasting: Expert Tips for Launching and Growing Your Podcast, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.

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