School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Attention vs. Connection

A few years ago I accidentally hit a guy on the golf course. I'm not proud of it — although it did bank in almost perfectly off his calf on its way toward the hole. But t

Intuition Over Imitation: Lessons from the Empowered Podcasting Conference

What I Learned (and Relearned) at Empowered Podcasting ConferenceI got triggered at a podcasting conference last week, and honestly? I almost jumped out of my chair. Some

12 Business Lessons Podcasters Can Learn From Dolly Parton

Dolly Parton died on August 25, 2026, at age 80. While most tributes are focused on the music, this episode looks at something else entirely: Dolly Parton the businesswom

How Many Podcast Downloads Do You Actually Need to Keep Going?

What is Your Rock Bottom Podcast Downloads Number?Everybody talks about growing their audience. Nobody talks about the number where they'd quietly give up. This month's

YouTube Just Got Harder, Spotify Still Doesn't Care

You Down With YPP?Episode Description: I break down YouTube’s latest changes to its Partner Program, including doubled watch-hour requirements and higher Shorts monetiza

Inside “Horses in the Morning”: Daily Content, Loyal Fans, and 4000+ Episodes

How Do You Hit 4000 Episodes Without Losing Your Mind?Today I'm talking with Glenn Hebert and Jamie Jennings from Horses in the Morning, the flagship show of the Horse Ra

From Facts to Feelings: The Secret Sauce of Engaging Podcasts

If you look at movies that you love, and you think about them, and you remember how they made you feel. Today we talk about three things you can have in your tool belt to

20 Books for Content Creators Recommended by My Audience

What if one book could change the way you tell stories, connect with your audience, or even see your own podcast? In this episode of the School of Podcasting, I asked a s

Stop Chasing CPMs: How Community, Feedback, and Newsletters Future‑Proof Your Podcast

When your CPMs start shrinking and programmatic ads feel like a losing game, it’s easy to wonder if podcasting is still worth it. In this episode, I want to show you a di

How To Deal With Online Trolls

If you’ve ever thought, ‘I want feedback, but I’m terrified of the internet,’ stay tuned—I’ll show you how to get useful criticism without letting trolls live rent-free i

How Long Should Your Podcast Be? (and where to find the answer)

Nobody shares a video they didn't watch. Nobody shares a podcast they didn't listen to, so how do we get people to listen? This week we follow up form last week's episode

How do you measure the success of your podcast that is NOT downloads

How do you measure the success of your podcast that is NOT downloads?You’ll hear from a wide range of podcasters in different niches—storytelling, history, prepping, fina

Are You Getting the Most Out of RSS?

Are you getting the most out of your RSS feed?To figure out if you are, you first have to understand how a podcast workflow works, which means you need to understand: wh

Inside Flight Cast: The Video-First Hosting Platform Behind Diary of a CEO

When I first heard about Flightcast on the Podbiz show, I thought, "I have to have Rox Codes on my show." I had Rox do a Flightcast demo for members of the School of Podc

The 4 Cs of a Standout Podcast: Clarity, Contrast, Consistency, Character

In this episode of the School of Podcasting, Dave Jackson shows you how to stop being “just another podcast” and start becoming someone’s favorite show (I love that line

What the Death of Late Night Teaches Podcasters.

Why Joe Rogan Beat Late Night TVWhen I was a kid, hearing Johnny Carson’s theme music meant it was time for bed. Today, nobody has to stay up for anything. And that one s

Podcasters Share Best and Worst Platforms for Interviews

So many people need remote recording for co-hosts and guests. Yet in the 20+ years of podcasting once we get a solid solution, they upgrade the software and we're back to

How to Make Podcast Money Without Fame

So many people think the only way you can have a successful podcast is to be famous. Today we have a quick Interview with Jordan Blair from the Dreamful podcast and the B

Apple Video: Smart Move or Time Sink?

A Dialogue with Justin Jackson and Alban BrookeJust in Jackson from Transistor.fm is so enthusiastic about Apple's new way to add video to their platform (called HLS). I

Podcasting in Six Weeks: My $1 Class to Get Your Going

Today we are talking about your show that just won't grow. It's time for a podcast experiment. I often say "You podcast is a recipe - not a statue." Well here is the good