Revenue Builders artwork

Entrepreneurship · Force Management

Revenue Builders

by Force Management

Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people. This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information.

Latest episodes

Showing 20 · updated from the feed

Why The Best Salespeople Stop Jumping (And It's Not the Money) with Sam Costello

The war on talent isn't won by matching OTE. Sam Costello knows this and in this segment, breaks down his evolved interviewing approach -- separating stories from facts,

Sep 27
9 min

Why Your Reps Leave SKOs No Better Equipped to Sell with John McMahon and John Kaplan

Most SKOs are packed with inspiration and breadth – 30 topics, motivational speakers, CEO talks – but when reps walk out on Monday, they don't know what's different. In t

Sep 24
35 min

The Six Emotions Behind Every Buying Decision with Randy Riemersma

Buyers rarely make decisions on logic alone. In this minisode, Randy Riemersma breaks down the six emotions that influence how deals progress and explains why elite selle

Sep 20
9 min

Why Proprietary Data Beats AI Software for 2x Pipeline Growth with Ann Davis

Proprietary data, not the software, is the long-term value driver. On this episode, Ann Davis, CRO at Crunchbase, walks through how knowing which customers to pursue driv

Sep 17
54 min

The 90-Day Hiring Question Every Sales Leader Should Ask with Jason Forget

Hiring mistakes often happen when leaders focus on capability and experience without understanding whether a candidate is truly energized by the realities of the role. In

Sep 13
11 min

Recruiting the Right People and Selling Real Differentiation with Brad Scott, VP of Worldwide Sales at Glean

You can have the best product in the world, perfect messaging, and market timing on your side… but if you don't have elite people in your sales organization, none of it m

Sep 10
59 min

Effective Business Planning and Weekly Accountability with Scott Rudy

Most first-line managers are trying to do everything at once – recruit, develop, forecast, and hit their number – all in 62 working days. But Scott Rudy has learned throu

Sep 6
10 min

Strategy That Teams Actually Execute with Dr. Chuck Bamford

Most companies spend September and October planning for 2027, but they skip the part that actually matters: figuring out how their teams will execute on it. That's why we

Sep 3
1 h 06 min

The ROI of Multi-Persona Selling with Daniel Simon

Winning complex deals requires more than executive sponsorship. The strongest business cases are built by connecting value across the organization. Daniel Simon shares ho

Aug 30
10 min

Why Great CROs Stop Managing Numbers and Start Building Systems with Sam Costello

CROs who chase pipeline numbers miss what really matters. Sam Costello's path from sub-$1M to $100M at Harness taught him to stop managing revenue and start building the

Aug 27
1 h 01 min

AI Selling Rewards Curiosity | Workflow Discovery with Seong Park

AI adoption has changed the standard for go-to-market execution. Seong Park, SVP of Customer Support & Services at Cursor, explains why the old model of selling certainty

Aug 23
10 min

How to Hire Better Salespeople Than Yourself and Lead Them to Win

Michelle Bove didn't start in enterprise software – she started as a soccer referee in seventh grade, hustling for an extra $10 per game, then moved into door-to-door sal

Aug 20
1 h 06 min

The SNL Lesson on Talent and Fit with Lindsay Shookus

High-performing teams create the conditions for talent to succeed. In this Revenue Builders segment, Lindsay Shookus shares lessons from Saturday Night Live on cultural f

Aug 16
10 min

Reps Who Skip the Story Lose the Deal with Rob Potter

Most sales conversations still lean on product specs, and most leadership still gets reduced to quota math, until the market gets hard and both approaches break down. Rob

Aug 13
50 min

Why Great Sellers Hold the Line in Discovery with Stuart Gwynn

Enterprise sellers often lose deal quality by moving too quickly from customer pain to product answers. In this Revenue Builders minisode, Stuart Gwynn of MongoDB explain

Aug 9
9 min

The Hard Moments That Build a CEO with Mark Thurmond

Senior leaders are often judged in moments they could not plan for. Mark Thurmond’s path from sales rep to co-CEO of Tenable was built through consistent execution, diffi

Aug 6
1 h 00 min

Where AI Is Actually Working in Revenue Teams with Alex Bilmes

In this clip, Alex Bilmes, CEO of Endgame, joins Revenue Builders to share what his team learned from analyzing more than 30,000 real AI workflows across go-to-market tea

Aug 2
11 min

Why Partner Leaders Must Master the AI Landscape to Win Hyperscaler Partnerships with Alan Chhabra

AI partnerships are no longer won by managing a channel or securing a marketplace listing. Leaders must understand how countries, power, cooling, chip fabrication, hypers

Jul 30
1 h 02 min

How Elite Performers Manage Pressure Before the Moment with Dr. Michael Gervais

High-pressure sales moments test a leader’s ability to stay composed, present, and clear when the outcome matters. In this minisode, Dr. Michael Gervais explains how elit

Jul 26
9 min

Training for Pressure with Greg Poss

Pressure does not create a response. It exposes the response that has already been trained. Former professional hockey coach and mental strength coach Greg Poss returns t

Jul 23
1 h 02 min

Chart trend

Position in the Entrepreneurship chart (US), last 90 days.

#119
all-time peak
400
days in the top 200 since Nov 2024

Chart positions

Where Revenue Builders ranks today in each Apple Podcasts chart (US, Sep 27, 2026).

#193 ▼ 16 Entrepreneurship US

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