Revenue Builders artwork

Entrepreneurship · Force Management

Revenue Builders

by Force Management

Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people. This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information.

Latest episodes

Showing 20 · updated from the feed

Strategy That Teams Actually Execute with Dr. Chuck Bamford

Most companies spend September and October planning for 2027, but they skip the part that actually matters: figuring out how their teams will execute on it. That's why we

Sep 3
1 h 06 min

The ROI of Multi-Persona Selling with Daniel Simon

Winning complex deals requires more than executive sponsorship. The strongest business cases are built by connecting value across the organization. Daniel Simon shares ho

Aug 30
10 min

Why Great CROs Stop Managing Numbers and Start Building Systems with Sam Costello

CROs who chase pipeline numbers miss what really matters. Sam Costello's path from sub-$1M to $100M at Harness taught him to stop managing revenue and start building the

Aug 27
1 h 01 min

AI Selling Rewards Curiosity | Workflow Discovery with Seong Park

AI adoption has changed the standard for go-to-market execution. Seong Park, SVP of Customer Support & Services at Cursor, explains why the old model of selling certainty

Aug 23
10 min

How to Hire Better Salespeople Than Yourself and Lead Them to Win

Michelle Bove didn't start in enterprise software – she started as a soccer referee in seventh grade, hustling for an extra $10 per game, then moved into door-to-door sal

Aug 20
1 h 06 min

The SNL Lesson on Talent and Fit with Lindsay Shookus

High-performing teams create the conditions for talent to succeed. In this Revenue Builders segment, Lindsay Shookus shares lessons from Saturday Night Live on cultural f

Aug 16
10 min

Reps Who Skip the Story Lose the Deal with Rob Potter

Most sales conversations still lean on product specs, and most leadership still gets reduced to quota math, until the market gets hard and both approaches break down. Rob

Aug 13
50 min

Why Great Sellers Hold the Line in Discovery with Stuart Gwynn

Enterprise sellers often lose deal quality by moving too quickly from customer pain to product answers. In this Revenue Builders minisode, Stuart Gwynn of MongoDB explain

Aug 9
9 min

The Hard Moments That Build a CEO with Mark Thurmond

Senior leaders are often judged in moments they could not plan for. Mark Thurmond’s path from sales rep to co-CEO of Tenable was built through consistent execution, diffi

Aug 6
1 h 00 min

Where AI Is Actually Working in Revenue Teams with Alex Bilmes

In this clip, Alex Bilmes, CEO of Endgame, joins Revenue Builders to share what his team learned from analyzing more than 30,000 real AI workflows across go-to-market tea

Aug 2
11 min

Why Partner Leaders Must Master the AI Landscape to Win Hyperscaler Partnerships with Alan Chhabra

AI partnerships are no longer won by managing a channel or securing a marketplace listing. Leaders must understand how countries, power, cooling, chip fabrication, hypers

Jul 30
1 h 02 min

How Elite Performers Manage Pressure Before the Moment with Dr. Michael Gervais

High-pressure sales moments test a leader’s ability to stay composed, present, and clear when the outcome matters. In this minisode, Dr. Michael Gervais explains how elit

Jul 26
9 min

Training for Pressure with Greg Poss

Pressure does not create a response. It exposes the response that has already been trained. Former professional hockey coach and mental strength coach Greg Poss returns t

Jul 23
1 h 02 min

Why Deals Die Inside the 10-Yard Line with Randy Riemersma

Late-stage deals can appear secure once the buyer has accepted the product and the business case, but that is often when the risk feels most personal. In today’s segment,

Jul 19
9 min

How Great Sales Leaders Turn Instinct Into a System with Frederik Maris

Sales organizations stall when knowledge stays trapped in the heads of a few experienced people. In this Revenue Builders replay, Frederik Maris explains how leaders turn

Jul 16
1 h 05 min

Why Outbound Phone Still Wins When Selling Gets Hard with Greg Casale

Automation has increased sales activity while reducing effectiveness, as AI-driven outreach floods the market and drives conversion rates down. In this segment, Greg Casa

Jul 12
10 min

Why Fast Growth is a Pipeline to Expose Weak Sales Organizations with Chad Peets and Chris Degnan

Building a great sales organization has always been difficult, and the pace of AI has only raised the stakes. Chad Peets and Chris Degnan join John McMahon and John Kapla

Jul 9
55 min

What AI Agents Mean for How You Build and Sell Software with Brian McCarthy

Today’s conversation features Brian McCarthy, President of Global Revenue and Field Operations at Cursor and former CRO at Rubrik, where he helped scale the business from

Jul 5
12 min

The Hidden Cost of False Velocity with Randy Riemersma

Many stalled deals do not fail because the solution is weak. They fail because the team moved too fast before the buyer had a reason to care, a sponsor willing to mobiliz

Jul 2
1 h 01 min

AI Is Redefining Seller Productivity with Alex Varel

Seller productivity is being redefined in real time, and the divide is no longer about effort or experience. In this segment, Alex Varel shares a grounded look at how AI

Jun 28
11 min

More podcasts like Revenue Builders

Popular shows in Entrepreneurship, for your next listen.

Browse charts by category

Daily updated Apple Podcasts rankings for the United States.

About Revenue Builders on Reason.fm

Here you find the Apple Podcasts chart positions of Revenue Builders, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.

Contact

Questions or issues? Reach us at hello@reason.fm

0:000:00