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Fashion & Beauty · Erika Geraerts

Pretty Hard

by Erika Geraerts

Pretty Hard is all about discussing what we feel when we think about our relationship to beauty - how it's changed over time, what we've been and are currently influenced by, what we're trying to change, and of course, how hard it is to run (and consume) a beauty brand in today's digital age. A podcast by Fluff, a beauty brand that believes it’s ok to feel more with makeup, so long as you don’t feel less without it. A series of honest conversations: thoughts and feelings with founder, Erika Geraerts.

Latest episodes

Showing 20 · updated from the feed

Episode 55: Good. Lucianne Tonti's Relationship to Beauty.

Fashion journalist and author Lucianne Tonti has spent years examining the stories our clothes tell about us—and the systems that shape the industry from which we buy fro

Aug 2
57 min

Episode 54: Mindful. Mukti's Relationship to Beauty.

Mukti is a pioneer of Australia’s natural beauty movement and founder of Mukti Organics, blending science and sustainability to redefine conscious skincare. She’s also th

Jul 21
50 min

Episode 53: Committed. Felicity Evans' Relationship to Beauty.

Felicity Evans is the founder of Imbibe Beauty, the ingestible and topical skincare brand. She is known for her holistic approach to beauty that bridges nutrition, skin h

Jun 22
1 h 01 min

Episode 52: Surrendered. Alison Rice’s Relationship to Beauty.

Alison Rice is a journalist, podcast host and founder of Offline, a platform exploring conscious careers, purpose and what it really means to succeed. I had been wanting

May 27
1 h 25 min

Episode 51: Pain. Alicia Millan’s Relationship to Beauty.

Alicia Millan is the founder of Melbourne jewellery brand, Aletheia and Phos, who just announced that after 13 years in business, she is closing their doors, and preparin

May 25
48 min

Episode 50: Layered. Hilary Holmes' Relationship to Beauty.

Hilary Holmes is a makeup artist and the founder of Holme Beauty, known for challenging traditional beauty standards and redefining makeup as a tool for education, confid

May 18
1 h 02 min

Episode 49: Intuitive. Laura Roscioli's Relationship to Beauty.

Laura Roscioli is a Melbourne-based writer, sex columnist, and cultural commentator whose work unpacking love, desire, identity and modern relationships has resonated wit

Mar 23
53 min

Episode 48: How to simplify your relationship to beauty. Reflections from Laura Roscioli, Erin Deering, Lesley Hunter and Kayla Moon.

A different kind of podcast episode as we head into a new year.  Particularly transitioning from this year of the snake to the next year of the horse, something at Fluff

Dec 30 2025
40 min

Episode 47: Tough to Comfortable. Ross Howse's Relationship to Beauty.

Ross Howse is a Melbourne-based creator best known for Bangin’ Sangas, where he critiques and celebrates sandwich culture in Australia. Howse has publicly shared his jou

Oct 14 2025
50 min

Episode 46: Layered. Joy Ben Hur's Relationship to Beauty.

Joy Ben Hur is a digital creator and storyteller whose voice bridges YouTube, film, and podcasting. She launched her Youtube channel Joyish at 14 years old, as a space to

Oct 1 2025
56 min

Episode 45: Constantly in Flux. Chantel Horvat's Relationship to Beauty

Chantel Horvat is an Australian basketballer who studied at UCLA over a five-year collegiate career before launching her professional journey across the U.S., Europe, and

Sep 29 2025
49 min

Episode 44: Difficult & Incredible. Kayla Moon's Relationship to Beauty.

Kayla Moon is a multifaceted creative across Xxflos and Stay Soft Studio in Melbourne, where she has built a reputation as a local business owner and floral artist blendi

Sep 29 2025
52 min

Episode 43: Jessica Defino, Erika Geraerts, and Maeva Heim. An honest discussion.

The beauty industry is brutal, for consumers, brands, and founders alike. While glossy on the surface, behind the scenes is a world of numbers, stakeholders, and systems

Aug 7 2025
1 h 07 min

Episode 42: Fraught. Eryca Judi Green's Relationship to Beauty.

Eryca Judi Green is a photographer, co-owner at Opmanis & Green, and director of Smith St Bazaar.  We have known each other for around a decade, having first met at her

Apr 25 2025
45 min

Episode 41: Alice Edgeley's Relationship to Beauty.

Alice Edgeley is a fashion & costume designer, stylist, and a self proclaimed fashion history/ beauty nerd. If you live in Collingwood or Fitzroy, you will definitely kno

Apr 21 2025
48 min

Episode 40: Roses. Carol Green's Relationship to Beauty.

Carol Green is a dancer, model, and teacher, who at 67, is still dancing en pointe - having been a professional ballerina with the Australian Ballet School and having dan

Apr 16 2025
48 min

Episode 39: Dynamic. Diana Mishka's Relationship to Beauty.

Diana Mishka is a NY based model, marketing manager, and friend of Fluff. We recently collaborated on a PH colour-changing Lip Oil, after getting to know Diana and her l

Dec 12 2024
55 min

Episode 38: Layered. Stacey Burt's Relationship to Beauty.

Stacey Burt is the founder of Little Company, a holistic skin studio that offers a focused approach to the body’s largest organ, that being the skin. We love Little Compa

Sep 11 2024
47 min

Fluff x Shopify Masters. A (re)introduction to the brand, with founder Erika Geraerts.

An interruption to our usual podcast schedule, to (re)introduce Fluff to new listeners, customers, and followers, on behalf of Shopify Masters and host Shuang Esther Shan

Aug 27 2024
39 min

Episode 36: Complex. Lydia O'Donnell's Relationship to Beauty.

Lydia O'Donnell is a Marathon Athlete, Nike Pacific Run Coach, and the Co-Founder of Femmi, a dedicated running app for women, focused around learning about one&apos

Aug 6 2024
46 min

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Where Pretty Hard ranks today in each Apple Podcasts chart (US, Sep 13, 2026).

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