Business News · Massage Therapy Canada
On The Table: A podcast presented by Massage Therapy Canada
by Massage Therapy Canada
Massage Therapists frequently work in sole-practitioner or small enterprises and seek perspective on attracting and retaining patients, managing operations, responding to regulatory changes and work opportunities. Practitioners experience few opportunities to intermingle in order to fully comprehend regulatory impact or external threats to practice, or to dialogue and debate solutions in a self-determining way. Existing opportunities for engagement such as association annual meetings, quarterly publications or broad social media cannot meet the demand for current information, engagement and debate. Practitioners require a gathering place to contemplate professional-cultural issues and plan advocacy in the face of government regulations, insurer and gatekeeper health discipline relations and adverse perception in the public and media. On the Table incorporates a 40- to 50-minute podcast format with thought-leaders exploring the deeper questions with guest experts. Each show begins with a background on the subject, guest Q & A, and closes with relevant regional updates on professional advocacy. Our audience consists of: • Keen, business-savvy practitioners that are entrepreneurial and looking for contemporary information to help them operate their practices • Traditional practitioners who are marginally aware of the issues facing the profession and want to be more "in the know," while taking opportunity to have their voices heard and opinions shared • RMT students seeking to be ahead of the curve in understanding what being in the massage therapy industry entails. Real talk for the real (RMT business) world.
