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Like TikTok, but verified: How 20 Minuten built a vertical video feed inside its own app

20 Minuten was once the paper Swiss commuters read between two stops. In May 2026 the news brand moved that habit to the thumb with 20 Minuten Shorts, a vertical video fe

Why CEOs Still Need to Care About Young Audiences: Siv Juvik Tveitnes on AI Pressure, Culture, and Leading INMA

Siv Juvik Tveitnes was appointed INMA's new president this year, on top of running Schibsted Media, the company behind VG, Aftenposten or Podme. Kerstin met her in Vail a

How To Build Newsroom-Creator Partnerships That Don't Fall Apart - with Adriana Lacy

Publishers keep saying the same thing: their teams need to act more like creators. But where to start? Adriana built the STEPP Framework after two years inside newsroom

How to Stop Optimising for the Wrong Thing: Dmitry Shishkin on User Needs, Creators, and the AI Era

Dmitry Shishkin was once introduced on stage as the Godfather of User Needs. His reaction said everything about someone who started all of this with a practical question

How News Creators Outperformed Legacy Brands: Nic Newman on What the DNR 2026 Actually Means

Kerstin Hasse sits down with Nic Newman, Senior Research Associate at the Reuters Institute. Nic led the Digital News Report for fourteen years - the world's most influen

How Boston Globe's B-Side Made Its Journalist the Product

Kerstin Hasse sits down with Emily Schario, Head of Content and co-founder of The B-Side, Boston Globe Media's daily newsletter for young Bostonians. What started as an i

How the Washington Post's TikTok Guy Built a Loyal Audience – And Then Left With It

A chart got passed around on LinkedIn last year showing Washington Post video numbers cratering right after Dave Jorgenson left - and how his own numbers were climbing. P

Die Zeit vs. Spot On: What Happens When Legacy and Next Gen Compare Notes

What can a media startup learn from a 80-year-old institution – and what can a legacy publisher learn back? In this special live episode from the INMA World Congress in B

How Podme Is Winning Over Young Audiences With Paid Audio

Publishers have been saying it for years: young audiences don't pay. PodMe has 200,000 subscribers, and more than half of them are under 35. In this episode, Kerstin Has

Der Spiegel's Crossmedia Bet: What Happens When Digital Finally Sits at the Table

One year ago, Der Spiegel merged three digital teams into one. In a newsroom where text still carries most of the editorial weight, what happens when video, audio, and so

How The Economist Cracked Vertical Video — From TikTok Launch to Subscriber Strategy

A 180-year-old magazine is thriving with vertical video. And the way they did it is not what you'd expect. In this episode, I'm talking to Liv Moloney, Head of Video at