Design · Kaleb Dean
No Matter: A Brand Design Critique Podcast
by Kaleb Dean
Welcome to No Matter, a brand design critique podcast of little consequence, by two experts. Nothing we say here will change a logo, but how we talk about design does matter. In each episode, host Kaleb Dean and a fellow designer look at one rebrand: what works, what doesn't, and what's really at stake, financially, socially, and culturally. Our modality is to critique the work, not the people. We examine each rebrand with a keen eye and an open heart, uncovering the story behind it, decoding the design choices, and asking what they mean for the brand's identity. From global corporations to local businesses, no rebrand is too big or too small, as long as there's something at stake beyond revenue. Expect candid conversation, expert insight, and a dash of humor, with the goal of modeling positive critique for the design world and every area of life that warrants it. Whether you're a designer, a business owner, or just curious about branding, follow No Matter wherever you listen to podcasts, and watch the video version on YouTube to see the designs as we discuss them. Have a rebrand you want us to critique? Email kaleb@overmatter.design.
