The UX Level-Up

094 - Dan Brown: Product IA (with AI) as the Ultimate Level Up

Dan Brown is the kind of person who will walk into your organization, look at your product, and immediately see the structural problems nobody else will name — because he

093 - The Key to Leveling Up for Content Designers with Angie King

Angie King went from contractor to VP of UX Design at US Bank in five years — not because she had all the answers, but because she was the person in the room asking the r

092 - The 6 Ingredients for Flow (and why your UX practice thwarts them all)

Sophia Prater is the founder of OOUX and the creator of the ORCA process, a practical system for untangling complexity and designing more intuitive digital products. In t

091 - AI Can Design Screens. But Can It Design a System? With Jon Alderink

Jon Alderink is a UX consultant with experience in Industrial IoT, where he’s worked on complex machine software systems, and he previously worked at Twist Think. He has

090 - ADHD and Autism in UX How OOUX Supports Neurodivergent Designers with Meghan Logan

Meghan Logan is a Lead Product Designer at Stripe, and her work sits at the intersection of systems thinking, systems architecture, product strategy, and neurodiverse thi

089 - What Game UX can Teach Us about Wrangling Complexity with Mandi Geiselman

Mandi Geiselman has worked as Senior UX Designer at Autodesk, where she designs for complex media & entertainment tools (like Maya and 3DS Max), and she is an Advanced OO

088 - My Big Mistake of 2025 and the Lesson Learned

In this short solo episode, Sophia shares a big mistake she made in 2025 — one that directly contradicts a core OOUX principle she teaches. Using real examples from EdTec

087 - Teaching OOUX Without Making People Feel Dumb: Elena’s No-BS OOUX Process with Elena Haskins

Elena Haskins is the founder of Anele UX Studio, where she helps B2B companies design clearer, more intuitive software across industries ranging from early-stage startups

086 - ORCA Series #15: Why Your Buttons Are Broken (and How to Fix Them)

Allie Ofisher has worked as a UX consultant for complex systems, served as the lead instructor for the Representation Round in the OOUX Foundations program, and is a Cert

085 - Teams that OOUX: Saving Time while Tackling Wildly Complex Product Design with Kayla Ferris and Ryan Young

Ryan Young and Kayla Ferris are Certified OOUX Strategists and UX leaders at P3+Uplift, an IT consulting firm based in Des Moines, Iowa. Ryan serves as Senior Director of

084 - (ORCA Series #14) - Relationship Representation: Connect Your Objects, Connect Your Teams with Allie Ofisher

Allie Ofisher is a UX designer and consultant with deep roots in systems thinking, visual design, and user research. She’s worked with countless teams to help them unders

083 - (ORCA Series #13) - If Users Can’t Name It, They Can’t Value It - With Allie Ofisher

Allie Ofisher has worked as a UX consultant across AgTech and nonprofit product spaces, teaches the OOUX Representation Round in Foundations, and co-hosts the YouTube ser

082 - (ORCA Series #12) - Building Trust Through Attributes - Attribute Prioritization With Jake Zukowski

In this 12th installment of the ORCA Series, Jake Z is back to wrap up the Prioritization Round with Attribute Prioritization. In this episode we discuss content clashes,

081 - UX That Ships - Better Project Launches Using OOUX with Philippe Fara

After leading a major gov site launch, Philippe Fara is back to share how OOUX helped him deliver better outcomes with less chaos. From mastering the ORCA Process to ment

080 - OOUX and Jobs to be Done with Jim Kalbach

Jobs To Be Done meets Object-Oriented UX! Sophia and JTBD legend, Jim Kalbach, nerd out on frameworks, the magic of teaching to learn, and evolving your process. It’s a f

079 - (ORCA Series #11) - CTAs That Align Teams and Earn Trust - CTA Prioritization with Jake Zukowski

Jake Zukowski has worked as Vice President of Global Design and Research at HelloFresh, led design teams at Frog and Fjord (now Accenture Song), and contributed his exper

078 - Bossy UX - Why I’m Calling BS on the Doom-and-Gloom Era

A viral LinkedIn post claims UX is “just battles and compromises.” In this episode, Sophia gets spicy about why that’s wrong. Tune in for a soapbox rant on why we shouldn

077 - (ORCA Series #10) - From Inheriting Strategy to Shaping It - Relationship Prioritization with Jake Zukowski

What if prioritizing relationships could boost your bottom line? In this 10th ORCA Series installment, Sophia is joined by former VP of design at Hello Fresh, Certified O

076 - Streamline Change Management using OOUX with Karen Hewell

Advanced OOUXer Karen Hewell joins me to share how she’s helping government agencies shift from page-based chaos to object-based clarity. We talk breaking silos, creating

075 - (ORCA Series #9) - Object Prio - A New Kind of Road Map

In this ninth installment of the ORCA Series, Sophia kicks off the Prioritization round with Object Prioritization. Tune in as she shares how this step can bring clarity