JUST Branding

S08.EP15 — Customer Experience Psychology: How to Build a Memorable Brand with Si Elliott

What makes a customer experience memorable? Learn more at https://justcreative.com/podcast In this episode, Jacob Cass speaks with customer experience expert and author

S07.EP14 - Brands, Bots, Buyers: How AI Is Changing Brand Choice with Asha Parmar

AI is no longer simply helping consumers make decisions. It is becoming an active participant in what they discover, trust and buy. Learn more at https://justcreative.co

S07.E13 - Why Story Still Wins in Brand Building with Park Howell

Why do stories move people in ways that facts, features and clever messaging rarely can? Learn more at justcreative.com/podcast In this episode, Jacob Cass and Matt Dav

S07.EP12 - Creative Leadership & The Future of Branding with Ekaterina Solomeina

In this episode, Jacob Cass & Matt Davies sit down with Ekaterina Solomeina, creative director, TEDx speaker, co-founder of Future London Academy, and host of Creative Ca

S07.EP11 - Pricing Creative Work with Jonathan Stark

In this episode, Jacob Cass & Matt Davies sits down with Jonathan Stark, pricing expert, author of Hourly Billing Is Nuts, host of Ditching Hourly, and co-host of The Bus

S07.EP10 - The Science of Brand Associations with Ulli Appelbaum

In this episode of JUST Branding, we’re joined by Ulli Appelbaum, globally respected brand strategist, founder of First The Trousers, and author of The Science of Brand A

S07.EP09 - From Execution to Expertise with David C. Baker

In this episode, Jacob Cass and Matt Davies sit down with David C. Baker, author of The Business of Expertise and one of the leading voices on positioning, specialization

S07.EP08 - Why Most Agencies Sound The Same + How to Really Differentiate with Emily Penny

In this episode, we sit down with brand strategist and verbal identity specialist Emily Penny to unpack the growing challenge of differentiation in an increasingly satura

S07.EP07 - Founder Branding with Amelia Sordell

Jacob Cass and Matt Davies speak with Amelia Sordell, founder and CEO of Klowt and one of the leading voices in founder-led marketing. Learn more at justcreative.com/pod

S07.EP06 - UX & UI — The Brand Experience Gap w/ Alexander Lofthouse

In this episode, Jacob and Matt sit down with Alexander Lofthouse — Senior Designer at Nzime and a specialist in UX and digital experience. Lex and Jacob go back nearly a

S07.EP05 - Why Most Designers Won’t Last (and What AI Can’t Replace) with James Martin

Why do some designers build lasting careers while others fade out? In this episode of JUST Branding, we sit down with James Martin, founder of Made by James, to unpack w

S07.EP04 - Designers Don’t Build Brands with Kevin Finn

In this episode of JUST Branding, Jacob Cass and Matt Davies sit down with Kevin Finn, founder of TheSumOf and author of Brand Principles, to unpack a provocative idea th

S07.EP03 - B2B Branding: The Unsexy Truth with Martin Zarian

B2B rebrands do not fail because of the logo. They fail because the organisation was never aligned, the board never believed in it, and the rollout was treated like a ca

S07.EP02 - PR Isn’t Promotion. It’s How Brand Strategy Becomes Real with Nikkia Adolphe

We’re joined by Nikkia Adolphe, Chief Innovation Officer at BrandSavor, to unpack the role PR plays in turning brand strategy into something people actually see, trust, a

S07.EP01 - Beyond Personal Branding: Debbie Millman on Character, Symbols, and Brand DNA

We sit down with Debbie Millman, one of the most influential voices in design and brand thinking, to talk about what endures when trends fade and platforms shift. Learn

S06.EP21 - Best of 2025 (Season 6)

We’re closing out 2025 with a highlight reel from Season 6 of JUST Branding. This year we sat down with some serious heavy hitters, including Mark Ritson, Rory Sutherlan

S06.EP20 - From Kickstarter to Cult Brand w/ Brandon Kim, Brevitē

From Kickstarter to thriving brand, Brevitē is a case study in how a challenger wins without a war chest. Learn more at https://justcreative.com/podcast In this episode

S06.EP19 - Make Your Brand Famous with Dan Cushing and Diego Borgo

In this episode, Jacob and Matt sit down with Thumbcorp’s co-founders Dan Cushing and Diego Borgo to unpack what brand fame really looks like in the worlds of blockchain,

S06.EP18 - Transforming Amazon: Behind the Brand Overhaul with Koto (James Greenfield)

How do you reimagine one of the world’s most powerful brands? Over 18 months, across 15 global markets, and with 50+ sub-brands, Koto partnered with Amazon to deliver on

S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries

In this episode, global branding expert Laura Ries joins Matt and Jacob to unpack her provocative new book Strategic Enemy: How to Build a Brand Position by Fighting Some