I Want That Too - Disney History and Merchandise

Disney Merch Goes Quiet Luxury - and D23 Exclusives Go Wide (Ep. 115)

Disney merchandise is changing fast, and this week Jim Hill and Lauren Hersey dig into the trends coming out of D23, from bag charms and high-end collectibles to the rise

The Dolly Parton Disney Movie That Almost Was (Ep. 114)

Jim Hill and Lauren Hersey remember Dolly Parton by exploring her long and surprisingly deep connection to Disney. Jim recounts the ambitious Feature Animation Florida pr

D23 Shopping, Popcorn Bucket Chaos, and Joe Rohde’s “Floating Mountains” (Ep. 113)

Fresh from D23 in Anaheim, Jim Hill and Lauren Hersey unpack what it was really like to shop the show floor, from virtual queues and coveted merchandise to fans finding c

D23 Merch, Park Surprises, and the Return of Atari (Ep. 112)

Jim Hill and Lauren Hersey are packing their bags for Anaheim and previewing what Disney fans can expect from D23 Day and the 2026 D23 Ultimate Fan Event. They dig into D

Disney’s Merch Machine Moves Closer to the Movies (Ep. 111)

Jim and Lauren examine Disney’s decision to move Consumer Products under the studio umbrella and what it reveals about the company’s larger “One Disney” strategy. They ex

Disney Outlets, Yen Sid Style, and the Contemporary’s Construction Chaos (Ep. 110)

Jim Hill and Lauren Hersey explore how Disney is rethinking retail, from temporary Disney Store locations and outlet oddities to Imagineering’s new Yen Sid lifestyle bran

The Contemporary’s Surprisingly Smelly Origin Story (Ep. 109)

Jim Hill and Lauren Hersey unpack a whirlwind week of Disney and Universal discoveries, from a chaotic Lorcana release to a little-known Walt Disney World store hidden in

From All-Stars to Art of Animation: Disney’s Value Resort Story (Ep. 108)

Jim Hill and Lauren Hersey kick off this week’s I Want That Too with concert merch sticker shock, a new family dog named Luna, and a surprising amount of Disney pet gear

Halloween Shows Up Early, D23 Gets a Merch Glow-Up, and the All-Stars Take the Stage (Ep. 107)

Jim Hill and Lauren Hersey kick off this week’s I Want That Too with a post-Fourth-of-July check-in, one very late ghost train, and a look ahead to Disney’s fast-arriving

Texposition: Disney’s Forgotten Dallas Destination (Ep. 106)

Jim Hill and Lauren Hersey kick things off with Fourth of July traditions, viral Disney merch, and the growing strategy behind park-specific popcorn buckets and venue-bra

Toy Story 5, Lorcana Mania, and Disney’s Summer of Smart Merch (Ep. 105)

This week on I Want That Too, Jim Hill and Lauren Hersey look at how Toy Story 5 is already reshaping the summer box office, the Disney collector market, and the fast-foo

Mickey’s Big Birthday Plans Keep Missing Their Cue (Ep. 104)

Jim Hill and Lauren Hersey are back with a merch-packed episode that starts at Target, swings through Walt Disney World, and lands deep in Mickey Mouse history. Lauren sh

Swifties, Cars, and the Mystery of Mickey’s Missing Plaque (Ep. 103)

Swifties, Cars, and the Mystery of Mickey’s Missing Plaque (Ep. 103) Jim Hill and Lauren Hersey start this week’s episode with a merch-minded look at Disney’s latest col

The Animation Courtyard Has a Florida-Sized Footnote (Ep. 102)

Jim Hill and Lauren Hersey dig into Disney’s latest wave of merch-driven experiences, from a London pop-up built around Disney UU collectibles to Trader Sam’s 15th annive

The Disney Store Is Back? Inside the Wild Return of Disney Retail (Ep. 101)

Jim Hill and Lauren Hersey dive into the surprising return of Disney retail as thousands of fans flood Ross Park Mall for the grand opening of Disney’s newest limited-tim

The Disney Tech That Worked - And the Stuff That Didn’t (Ep. 100)

Jim Hill and Lauren Hersey celebrate 100 episodes of I Want That Too by diving deep into one of Disney’s most fascinating recurring patterns: the company’s obsession with

⁠Go.com⁠ and Disney’s First Internet Misfire (Ep. 99)

Jim and Lauren celebrate Episode 99 of I Want That Too with a packed conversation about Disney’s latest merch experiments, the surprising box office success of Devil Wear

Before D23: The Mouse Club Fans Who Changed Disney Forever (Ep. 98)

Jim Hill and Lauren Hersey dive into a packed week of Disney merch and fandom news, from Burger King’s surprising Mandalorian and Grogu promotion to the return of toys in

When Fans Build the Disney Store Disney Didn’t (Ep. 97)

Jim Hill and Lauren Hersey explore how fan-driven Disney markets, unusual Grogu merch, and long-forgotten animation art traditions reveal what the company can’t ignore ab

Disney Stores Return… Sort Of (Ep. 96)

Jim Hill and Lauren Hersey unpack Disney’s latest retail experiment with pop-up stores, explore how movie theaters are turning merch into must-have experiences, and dig i