How I Wrote This

Ep. 31 - From Rejection to Recognition: The Story Behind Two JMR Award-Winning Papers

If you've submitted a paper, odds are that you’ve experienced rejection. Does that mean the idea is dead? Not necessarily. Sometimes it just needs the right angle, and th

Ep. 30 - The Next Chapter at JMR: A Conversation with Raphael Thomadsen

With a new editorial team taking the helm at the Journal of Marketing Research, Brett and Karen sat down with the new Editor-in-Chief, Raphael Thomadsen, to discuss the t

Eps. 29 — The Sendoff

A special send-off episode: the five outgoing JMR co-editors - Rebecca Hamilton, Brett Gordon, Raghu Iyengar, Kapil Tuli and Karen Winterich - come together for a candid

Ep. 28 - The Open Design Effect with Martin Schreier and Darren Dahl

A PhD student's curiosity about open innovation. That's all it took to spark a research journey into why companies like Allbirds give away their proprietary technology—an

Ep. 27 - The No Hunger Games with Sylvia Hristakeva, Jura Liaukonyte and Leo Feler

GLP-1 drugs like Ozempic and Wegovy are changing more than just waistlines—they're disrupting the grocery aisle. JMR Co-Editor Brett Gordon speaks with Sylvia Hristakeva

Ep. 26 - AI, Authorship, and the Editorial Process

Questions about using AI responsibly in your research or checking ‘Yes’ to AI use in the submission process? This special episode has JMR Editor in Chief, Rebecca Hamilto

Ep. 25 - Persevering from the “Idea Nugget” to Publication with Yuechen Wu, Jared Watson, and Ali Faraji-Rad

A single demographic statistic about car leasing. That's all it took to spark a fascinating research journey into how the perceived stability of our romantic relationship

Ep. 24 - Customer Based Corporate Valuation with Dan McCarthy and Peter Fader

To figure out how much a company is worth, start with its customers. This episode explores customer-based corporate valuation and how individual buying behavior ultimatel

Ep. 23 - How Fatal School Shootings Impact Local Economies

Have you ever been inspired to study a research problem, only to hear: “How is that relevant to marketing?” Such was the case for Muzeeb Shaik who wanted to understand if

Ep. 22 - Frugality is Hard to Afford with Yesim Orhun and Mike Palazzolo

For some, the strategies that save money require money they don't have. This episode explores the "poverty penalty" and how financial constraints make saving money a chal

Ep. 21 - Brands Speaking Slang with Bryce Pyrah and Alice Wang

You might talk slang with your friends, but what happens when brands try using slang?  In this episode, JMR Co-Editor Karen Winterich talks with Bryce Pyrah and Alice Wan

Ep. 20 - How I Wrote This, Live in Chicago!

How I Wrote This is back for Season 3. In Episode 20, JMR Coeditors Karen Winterich and Brett Gordon go LIVE at Summer AMA in Chicago to chat with authors of this year’s

Ep. 19 Attention Spillovers from News to Ads with Andrey Simonov, Tommaso Valletti, and Andre Veiga

Does the content of a news article influence the effectiveness of ads placed within it? In this episode, JMR Co-Editor Brett Gordon discusses the recently published paper

Ep. 18 - Insights from Social Media Post Histories with Verena Schoenmueller and Simon Blanchard

We all likely know that there’s valuable data in our social media posts, but just how can this be used? In this episode, JMR Co-Editor Karen Winterich talks with Verena S

Ep. 17 Canary Categories with Ayelet Israeli and Eric Anderson

Every business knows that customers who spend more in the past usually spend more in the future. But what if there are some products for which the opposite is true? That

Ep.16 A Look Back on Corporate Social Responsibility with Sankar Sen

Ever wonder if those papers with 1000’s of citations are easy to publish? In this episode, JMR Co-Editor Karen Winterich chats with Sankar Sen from Baruch College’s Zickl

Ep. 15 Mini Part 2, How To Be A Good Reviewer

In part to of this special mini episode. Brett and Karen break down the review process and share insights from two current JMR reviewers.

Ep 15: Mini Part 1, The Lives of Co-Editors

On this special mini episode of How I Wrote This, Karen and Brett take you behind the scenes to hear about what it's really like to be a co-editor for a journal.

Ep. 14 - Do Switching Costs Make Markets Less Competitive? With JP Dube, Gunter Hitsch, and Peter Rossi

Brett Gordon sits down with JP Dube and Günter Hitsch from the University of Chicago Booth School of Business, and Peter Rossi from the UCLA Anderson School of Management

Ep. 13 - Rachel Gershon and Zhenling Jiang talk Referral Contagion

Karen learns how Rachel Gershon and Zhenling Jiang merged their behavioral and quantitative skillsets to identify the robust effect of referral contagion. Their findings