Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report.
That’s why every Monday, we break down what actually matters — fast, clear, and to the point.
Want to sound like the smartest person in the room? You’re in the right place.
Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.
Latest episodes
Showing 20 · updated from the feed
Millennial Parents Expect More Than a Portal
Mallory speaks with Amber Kennedy, Executive Director for Content & Strategy at William & Mary, about the gap in college communications with parents post-enrollment. Whil
Nov 2 30 min
Pulse Check: The Alignment Gap (Beyond the Org Chart) — Pt 1
Welcome to the debut episode of this new Pulse Check series, The Alignment Gap: Beyond The Org Chart.
This is Part 1: Why Culture, Not Structure, Is The Real Operating
Oct 29 46 min
Is Your Social Data Driving Decisions?
Mallory is joined by Perry Rockwood, Social Media Manager at BYU-Idaho, to explore how his team uses weekly engagement data like saves and shares to shape content strateg
Oct 26 25 min
Pulse Check: What Do We Really Need? — Pt 5
Pulse Check: What Do We Really Need? — Pt 5: We Need to Be Bolder
“We need to be bolder” can mean something different to everyone reviewing a higher education marketing
Oct 22 24 min
The Alumni Program That Measured Joy
Mallory speaks with Anna Mottice, Director for Advancement Operations and Strategic Engagement at Antioch University, to explore the key insights Anna learned from overha
Oct 19 29 min
Pulse Check: What Do We Really Need? — Pt 4
Pulse Check: What Do We Really Need? — Pt 4: We Need to Make This More Fun
“We need to make this more fun” is familiar feedback in higher education marketing. The inform
Oct 15 25 min
Does AI Traffic Actually Convert Better in Higher Ed?
Register for the AI Engage Summit this October
Mallory chats with Nick DeNardis, Senior Director of Digital Experience and Innovation at Wayne State University, about ho
Oct 12 29 min
Pulse Check: What Do We Really Need? — Pt 3
Pulse Check: What Do We Really Need? — Pt 3: We Need More Student Stories
“We need more student stories” can sound like a request for more content. But when colleges kee
Oct 8 30 min
Higher Ed Needs Leaders Who Are Used to Disruption
Mallory speaks with Zach Hosseini, Chief Marketing Officer and Vice President for University Relations at Pace University, about navigating public mistrust in higher educ
Oct 5 27 min
Pulse Check: What Do We Really Need? — Pt 2
What Do We Really Need? Part 2: We Need Better Leads
We need better leads sounds like a diagnosis. In higher education enrollment marketing, it can also become the easie
Oct 1 22 min
Inside the Index Tracking 200K Student Prompts
Register for the AI Engage Summit
Mallory sits down with Granit Doshlaku, Co-Founder and Chief Strategy Officer at Manaferra, to discuss the findings from Manifera's AI
Sep 28 30 min
Pulse Check: What Do We Really Need? — Pt 1
“We need this to go viral” sounds like a clear request. In higher education marketing, though, it can point to several very different goals. Does the institution need gre
Sep 24 22 min
What Rising CMOs Are Rarely Taught
Mallory welcomes back Jenny Petty, Vice President Industry Relations and Advisory Services SimpsonScarborough, and Marina Cooper, Head of Brand and Marketing at The Johns
Sep 21 39 min
Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Pt 4
In the final part of this Pulse Check series, Host Michele Ehrhart welcomes Jason Cook, Vice President for Marketing and Communications and Chief Marketing Officer at Bay
Sep 17 21 min
Should Colleges Be on Snapchat?
Mallory sits down with Erik Toedt, new business leader at Snapchat, to discuss how higher education institutions can effectively reach 13- to 18-year-olds amidst tighteni
Sep 14 30 min
Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Pt 3
In Part 3 of this Pulse Check Series, host Michele Ehrhart is joined by Tom Addonoizio, Vice President for University Communications & Chief Marketing Officer, to discuss
Sep 10 22 min
Pulse Check: Understanding The Modern Student Journey — Pt. 4
In this final episode of our pulse check series, Understanding the Modern Student Journey, Faton Sopa talks with Mark Hatton, Director of Admissions and Marketing at Webs
Sep 8 31 min
How to Make the Case for Your Best Idea
Mallory is joined by Natalie Gleason, VP of Marketing at Portico, to discuss the critical skill of building internal advocacy for new ideas. They explore why change effor
Sep 7 36 min
Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Pt 2
In Part 2 of this Pulse Check series, Michele Ehrhart talks with Merianne Roth, Vice Chancellor, Marketing & Communication at Texas Christian University, to explore why a
Sep 3 26 min
What Comes After CMO?
Mallory is joined by Rob Zinkan, founder of Navigate Gray, to discuss the career trajectories of higher education chief marketing officers. While corporate CMOs often adv
Aug 31 30 min
Chart trend
Position in the How To chart (US), last 90 days.
#1#99#196AugSepOctNov
#62
all-time peak
13
days in the top 100 since Nov 2024
Chart positions
Where Higher Ed Pulse ranks today in each Apple Podcasts chart (US, Nov 4, 2026).
A curated, balanced selection of Apple Podcasts reviews.
I know it’s early into their tenure (no pun intended) in this podcast, but having known both hosts for some time, I’m not at all surprised that what they’re doing here is incredibly valuable and innovative. Really appreciate the abbreviated format and the deep insight. I’ll be listening to this every week. Keep it coming y’all!
ahatony · Jan 2024
Zach and the crew at Enrollify have filled a needed void in the enrollment marketing and management space. This podcast has helped me and my team rethinking a number of our marketing approaches.
RTaughrin · May 2020
I am a HUGE fan of the Enrollify podcast and am grateful for what a tremendous resource it has been. I just joined the world of graduate enrollment marketing, making the professional pivot from the realm of consumer packaged goods. On my daily commute, I listen to the podcasts and they've helped me drink from the firehose as I learn my new role. Podcast guests are stakeholders from various functions who share their experiences, insights and learnings. The spectrum of topics varies and always provides a glimpse into how other GEMs & their partners approach their work. More than often, I am given food for thought and motivated to take action on what I’ve learned. Most importantly, I appreciate how the content is easy to consume and curated specifically for graduate program enrollment managers and marketers. These podcasts (as well as Enrollify’s guides, blogs and “The Minute” emails) are a great investment in learning about trends and what’s happening in the world of GEM.
SESnc16 · Feb 2020
This is a great podcast for any enrollment marketer looking for educational, compelling, and entertaining content! I learn something new each week and love the diversity in content topics. They feature conversations with everyone from Admissions Counselors and College Presidents to Software CEOs and VPs of Marketing. Everyone working in higher ed admissions or marketing should subscribe to this show!
DavidGo. · Jan 2020
We strive to present a balanced view by showing a diverse range of reviews from Apple Podcasts.
Here you find the Apple Podcasts chart positions of Higher Ed Pulse, its latest episodes to listen to directly, and reviews from listeners. Rankings are updated daily for the United States.
