Grow Your Painting Business

How to Respond to Disasters

In part 2 of our series on how to keep your painting business operational during disasters, Michael and Chris discuss best practices during pandemics. They'll cover: Th

How to Respond to Disaster

Natural disasters could impact your painting business. Are you prepared? In this episode, Michael and Chris discuss preparedness best practices that can help keep your pa

How Important Company Culture for a Successful Painting Business?

  In this episode, Michael and Chris tackle company culture. We'll talk about: How to create a solid company culture and avoid the fluff Creating a Culture Deck Why cultu

Writing a Blog for Your Painting Company

    In this episode, Michael and Chris discuss blogging tips for painting companies that improve SEO, including:  Using products and services in your blogging strategy

B2B and B2C: Not as Different as They Used to Be

  In this episode, Michael and Chris discuss how business-to-business (B2B) and business-to-customer (B2C) sales strategies work together to grow your painting business.

It's Google's World, We Just Live in It

  Google is changing how it indexes and ranks websites, and they reward the prepared. In this episode, Michael and Chris discuss: Google's algorithm and the evolution of

Make Your Website Convert More Traffic into Leads - Part 3

In part 3 of our series on increasing website conversions. Michael and Chris discuss how SEO tools and website launch strategy impact website conversion optimization. Thi

Make Your Website Convert More Traffic into Leads - Part 2

In part 2 of our series on increasing website conversions, we dive into technical standards proven to convert. Michael and Chris discuss: How to better design a website

Make Your Website Convert More Traffic into Leads - Part One

In this episode, Michael and Chris discuss what conversion websites do well. In part one of our series, we discuss: Why page speed is so important Where to put CTA and

How to Do Content Marketing

In this episode, Michael, Chris, and Beth discuss content marketing for your painting business: Why do you need a writer to help create content? Are you presenting your

What About Bing, Yahoo, and Other Search Engines?

Google is the king of search engines, but there are other search platforms (like Bing and Yahoo), too. In this episode, Michael, Chris, and David discuss various tools an

Digital Marketing

In this episode, Michael, Chris, and David discuss digital marketing: What are the preferred online marketing tools for painters? How does digital marketing help you co

Bang for the Buck vs. Marketing ROI

Getting "bang for your buck" when hiring a marketing agency is important. But working toward marketing ROI is valuable, too. In this episode, we discuss: - Optimizing

Failure is Not an Option is Not an Option

You've probably heard "failure is not an option". But does failure have a place in growing your painting business? In this episode, we'll discuss: - Learning from fail

Buying Leads vs. Generating Leads

Residential painters and commercial painting companies are asking: are paid leads or generated leads better for your painting business marketing? In this episode, we'll

Painting Leads: How to Generate Them

Correct lead attribution is essential for successful marketing for your residential or commercial painting business. In this episode, we discuss: Gathering and underst

The Internet is a Smartphone

The internet is looking and acting more and more like a smartphone. Is your website working great for mobile users? If so, you'll get more leads faster. If not, your Goog

Offline Marketing Tactics

There are still plenty of offline marketing tactics that can be used to boost your digital marketing efforts by helping build meaningful relationships with potential cust

10 Things You Can Do to Protect Your Website Now

Learn why websites go down— and what you can do to prevent it. In this episode, we discuss how you can manage and minimize risks to your website, and stop losing leads.

How to Build a Painting Business

In this episode, Michael and Chris interview Nathan Anderson, founder and CEO of Anderson Painting, a successful residential and commercial painting business serving Rale