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Tech News · Signal and Noise

Signal & Noise: Bringing Clarity to Media, Data, Tech and AI

by Signal and Noise

Join advertising industry veterans Brett House and Rio Longacre as they share regular updates and analysis on the changing world of data, tech, and AI. You’ll hear real talk from thought leaders across industries about the latest trends having the biggest impact on our jobs… and lives. Signal & Noise means no BS - only straight talk and first-hand insights from operators, creators, and founders. No "hot takes" or vendor cheerleading allowed. Our in-depth, long-form (and often fun!) conversations span Media, Data, Tech (MarTech & AdTech) and AI.

Latest episodes

Showing 20 · updated from the feed

Safeguarding Truth in Insights: Christopher Barnes on Outsmarting Al Fraud in Market Research | LIVE at TMRE 2026

AI is making market research faster, cheaper, and more powerful. It’s also making fraud dramatically harder to detect. Live from TMRE 2026 in Denver, Signal & Noise corr

Nov 11
42 min

Your Brand Isn't About You: Katie Soo on Brand as Infrastructure, Culture as Strategy, and What Great Leaders Do Differently

What makes a brand matter when everyone has access to the same data, platforms, targeting tools, and increasingly the same AI? Katie Soo joins Brett House and Rio Longac

Nov 9
2 h 13 min

The AdTech Discount: Alex Brownstein on Margins, Multiples, Moats, and Who Actually Gets Paid

Why can an AdTech company create real value, generate strong margins, build sophisticated technology—and still get punished by investors? Alex Brownstein, Founder & CEO

Nov 6
1 h 55 min

Fast, Wrong, or Both? Dr. Thomas Ramsøy on Using AI in Advertising | TMRE 2026

AI is making advertising faster, cheaper, and easier to produce. But is it actually making advertising better? For this special episode of Signal & Noise, Lucas Longacre

Nov 4
42 min

When the Dashboard Lies: Cimin Ahmadi Cohen on Building a Better Agency and Exposing Advertising’s Attribution Illusion

What happens when the numbers say your advertising is working—but the business says otherwise?In this episode of Signal & Noise, Rio Longacre and Brett House sit down wit

Nov 2
1 h 06 min

Staying Human in the Al Inevitability: Douglas Rushkoff on Signal & Noise at Advertising Week 2026

Douglas Rushkoff has spent decades asking a question that feels more urgent than ever: Are we building technology to serve human beings, or slowly reorganizing human life

Oct 29
37 min

Who Controls the AI Answer? | Saroop Bharwani on Signal & Noise at Zeta Live 2026

What happens when the search result disappears—and the answer itself becomes the interface? Recorded live at Zeta Live 2026 in New York City during Advertising Week, Bre

Oct 27
34 min

Signal & Noise LIVE at Zeta Live 2026: Ed See, Chief Growth Officer at Zeta Global

What happens when marketing stops being a collection of channels, campaigns, and technologies—and starts becoming an intelligence function? Recorded live at Zeta Live 20

Oct 26
35 min

The Future of the Connected Customer Stack | Zack Wenthe & Adrian Bolosan | Signal & Noise LIVE at Advertising Week 2026

What happens to the enterprise marketing stack when AI becomes more than another feature—and starts changing how data, technology, people, and decisions actually work tog

Oct 22
1 h 10 min

AI Intelligence and Competitive Advantage | Matt Krepsik & Vas Bakopoulos | Signal & Noise LIVE at Advertising Week 2026

What happens when everyone has access to the same AI? In this special live episode of Signal & Noise, recorded in front of an audience at MCM Creative Studios during Adv

Oct 20
49 min

Building the Agency Operating System | Adam Woods & Amy Crowther | Signal & Noise LIVE at Advertising Week 2026

If AI can execute in seconds what agencies once billed for in hours, what should clients pay for next? Filmed live at Advertising Week 2026 at MCM Studios in New York Ci

Oct 19
1 h 11 min

Creative Judgment in the AI Era | Brandon Mikolaski | Signal & Noise LIVE at Advertising Week 2026

Creative Judgment in the AI Era | Brandon Mikolaski | Signal & Noise LIVE at Advertising Week 2026 As AI makes content faster and easier to produce, what makes creative

Oct 18
1 h 32 min

The Bid Request Has Receipts: Eric Tilbury on Clean Supply, ID-Free Buying, and the Craft of Programmatic

Programmatic advertising has spent years getting smarter about audiences. But what if the bigger problem is that buyers still don’t fully understand what they’re actually

Oct 15
1 h 15 min

Who Replaces Switzerland? Mathieu Roche on Rebuilding the Identity Commons

For years, LiveRamp played the role of “Switzerland” in digital advertising: a neutral identity layer connecting brands, agencies, publishers, platforms, data providers,

Oct 11
1 h 20 min

Wyoming's Data Center Boom: Dawson Kluesner on Economic Opportunity, Public Backlash, and the Infrastructure Behind AI

AI may live in the cloud, but the infrastructure behind it is very physical: land, power plants, transmission lines, water systems, construction crews—and communities dec

Oct 8
1 h 22 min

The Meme Is The Message: Gregory Kennedy on Vibes. Attention, and Building a Business After Silicon Valley

AI makes it easier to create content. Getting people to care is still the hard part. On this episode of Signal & Noise, host Rio Longacre and guest host Krish Raja sit d

Oct 5
1 h 51 min

Can the Open Web Survive the Al Age? Kurt Donnell on Publisher Economics, Radical Transparency, and pubOS

The open web has survived search, social media, programmatic advertising, privacy regulation, and the rise of the walled gardens. But does generative AI represent a funda

Oct 2
1 h 23 min

Companies Don’t Transform, People Do: Rishad Tobaccowala on Work, Agencies, and Reinvention

Few people have had a better vantage point on the transformation of advertising, technology, and work than Rishad Tobaccowala. Over a 37-year career at Publicis Groupe,

Sep 28
1 h 36 min

From Cash Back to Outcomes: Bryan Leach on Building Ibotta, Going Public, and Betting on Denver

What does it take to walk away from a prestigious legal career, build a technology company from scratch, take it public—and then reinvent the business along the way? In

Sep 24
55 min

When Content Becomes Infinite: Alex Collmer on Creative Intelligence in the AI Advertising Era

Generative AI has made it radically easier—and cheaper—to create advertising. But if every brand can suddenly produce infinite variations using the same models, what crea

Sep 21
51 min

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