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Tech News · Signal and Noise

Signal & Noise

by Signal and Noise

Join advertising industry veterans Brett House and Rio Longacre as they share regular updates and analysis on the changing world of data, tech, and AI. You’ll hear real talk from thought leaders across industries about the latest trends having the biggest impact on our jobs… and lives. Signal & Noise means no BS - only straight talk and first-hand insights from leading operators, creators, and founders.

Latest episodes

Showing 20 · updated from the feed

The Future of the Connected Customer Stack | Zack Wenthe & Adrian Bolosan | Signal & Noise LIVE at Advertising Week 2026

What happens to the enterprise marketing stack when AI becomes more than another feature—and starts changing how data, technology, people, and decisions actually work tog

Oct 22
1 h 10 min

AI Intelligence and Competitive Advantage | Matt Krepsik & Vas Bakopoulos | Signal & Noise LIVE at Advertising Week 2026

What happens when everyone has access to the same AI? In this special live episode of Signal & Noise, recorded in front of an audience at MCM Creative Studios during Adv

Oct 20
49 min

Building the Agency Operating System | Adam Woods & Amy Crowther | Signal & Noise LIVE at Advertising Week 2026

If AI can execute in seconds what agencies once billed for in hours, what should clients pay for next? Filmed live at Advertising Week 2026 at MCM Studios in New York Ci

Oct 19
1 h 11 min

Creative Judgment in the AI Era | Brandon Mikolaski | Signal & Noise LIVE at Advertising Week 2026

Creative Judgment in the AI Era | Brandon Mikolaski | Signal & Noise LIVE at Advertising Week 2026 As AI makes content faster and easier to produce, what makes creative

Oct 18
1 h 32 min

The Bid Request Has Receipts: Eric Tilbury on Clean Supply, ID-Free Buying, and the Craft of Programmatic

Programmatic advertising has spent years getting smarter about audiences. But what if the bigger problem is that buyers still don’t fully understand what they’re actually

Oct 15
1 h 15 min

Who Replaces Switzerland? Mathieu Roche on Rebuilding the Identity Commons

For years, LiveRamp played the role of “Switzerland” in digital advertising: a neutral identity layer connecting brands, agencies, publishers, platforms, data providers,

Oct 11
1 h 20 min

Wyoming's Data Center Boom: Dawson Kluesner on Economic Opportunity, Public Backlash, and the Infrastructure Behind AI

AI may live in the cloud, but the infrastructure behind it is very physical: land, power plants, transmission lines, water systems, construction crews—and communities dec

Oct 8
1 h 22 min

The Meme Is The Message: Gregory Kennedy on Vibes. Attention, and Building a Business After Silicon Valley

AI makes it easier to create content. Getting people to care is still the hard part. On this episode of Signal & Noise, host Rio Longacre and guest host Krish Raja sit d

Oct 5
1 h 51 min

Can the Open Web Survive the Al Age? Kurt Donnell on Publisher Economics, Radical Transparency, and pubOS

The open web has survived search, social media, programmatic advertising, privacy regulation, and the rise of the walled gardens. But does generative AI represent a funda

Oct 2
1 h 23 min

Companies Don’t Transform, People Do: Rishad Tobaccowala on Work, Agencies, and Reinvention

Few people have had a better vantage point on the transformation of advertising, technology, and work than Rishad Tobaccowala. Over a 37-year career at Publicis Groupe,

Sep 28
1 h 36 min

From Cash Back to Outcomes: Bryan Leach on Building Ibotta, Going Public, and Betting on Denver

What does it take to walk away from a prestigious legal career, build a technology company from scratch, take it public—and then reinvent the business along the way? In

Sep 24
55 min

When Content Becomes Infinite: Alex Collmer on Creative Intelligence in the AI Advertising Era

Generative AI has made it radically easier—and cheaper—to create advertising. But if every brand can suddenly produce infinite variations using the same models, what crea

Sep 21
51 min

The Operating System for Commerce Media: Jeffrey Cohen on Amazon Ads’ Rise, Retail Media’s Measurement Reckoning, and the Shift from Dashboards to Agents

Retail media was built on a powerful promise: connect advertising directly to transactions and finally show marketers what their media dollars produced. But as the catego

Sep 17
1 h 22 min

The Permission Layer: Who Told the Al It Could Do That? Richy Glassberg on Data Privacy, Consent, and Al Innovation

AI agents can retrieve, combine, analyze, infer from, and act on enormous amounts of data—often at a speed no human compliance team can match. But access to data does not

Sep 14
1 h 58 min

AI That People Actually Use: Zoher Karu on Personalization, Trust, and Building AI at Scale

Everyone is talking about AI. Far fewer people have spent decades actually building AI and data systems inside some of the world’s largest organizations. In this episode

Sep 10
56 min

AI Isn’t the Strategy: Fern Potter on Intelligent Assistance, Human Judgment, and the Future of Work

Artificial intelligence may be the most transformative technology of our generation—but according to Fern Potter, AI alone is not a strategy.In this episode of Signal & N

Sep 7
1 h 24 min

The Homepage Is No Longer the Front Door: Leah Nurik on AI Visibility, GEO, and the Future of Brand Discovery

For more than two decades, digital marketing revolved around a familiar goal: get people to your website. Rank higher. Earn the click. Drive the traffic. Convert the vis

Sep 3
1 h 14 min

The Trust Economy: Nirav Tolia on Communitas, AI, and Rebuilding the Internet Around Human Connection

What becomes valuable when artificial intelligence makes information—and misinformation—nearly limitless? According to Nextdoor CEO and Co-Founder Nirav Tolia, the answer

Aug 31
1 h 19 min

Austin Leonard: Awakening America’s Secret Retail Media Giant in an AI World

Dollar General might be one of the most underestimated media businesses in America. With more than 21,000 stores, over two billion transactions annually, and 75% of Amer

Aug 27
31 min

When Publishers Get AI Agents: Andrew Mole on Agentic Trading and the Future of Media

Programmatic advertising automated the transaction. AI may automate the negotiation. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Andrew

Aug 24
1 h 22 min

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