Green Industry Podcast

Your Business is Aging You Fast: Dr. Frank Holleman on Getting Your Edge Back

Paul Jamison sits down with Dr. Frank Holleman at Equip Expo to reveal how highly stressed lawn care business owners can lose stubborn belly fat, eliminate afternoon brai

Inside a Multi-Million Dollar Neighborhood: Mowing for the 1%

Paul sits down with Tony Rudolph to uncover the secrets behind his highly profitable solo lawn care business, exploring how Tony achieved complete financial freedom by ex

Are You Working for Free? The Truth About Paying Yourself

In this episode of the Green Industry Podcast, recorded live at the Equip Expo during the Morning Show, I sit down with my personal financial coach, John Pajak, to tackle

The Truth About the "Customer is Always Right" Myth (And Why Your Team Comes First)

In Part 2 of our interview with Charles Nelson, we break down the operational systems, software stack, and strict core values that allow him to manage 37 employees and a

How Charles Nelson Scaled to 37 Employees and 550 Mowing Accounts

Paul sits down at the LCR Summit Louisville with Charles Nelson of Stepping Stone Landscaping to uncover exactly how he scaled his Richmond, Virginia operation from $65,0

He Shrunk from 500 to 330 Customers to Improve His Life

Equip Expo Discount: Save 50% with promo code PAUL -> Register Here Jobber CRM: The #1 software for landscapers -> Get Started The Landscaping Bookkeeper: Master your p

How to Eliminate Customer Bargaining and Write Bulletproof Proposals

Paul Jamison sits down with Asher from Messer Lawn Care Services to reveal proven, psychological quoting strategies—like eliminating itemized costs and using precise odd

Stop Leaving Money on the Table: Quoting Masterclass (Part 2)

In Part 2 of our 3-part series, Paul Jamison continues his conversation with Asher from Messer Lawn Care Services to uncover the next level of profitable estimating and b

Learning to Charge What You Are Worth

Asher grew Messer Lawn Care from a wheelbarrow start at age 12 to a business serving about 50 to 65 clients by age 16. I speak with him about how he scaled the work, boug

I Explain the Top 20 Financial Terms Every Lawn Care Business Needs

Takeaways: I track all revenue to the penny by routing every payment into a dedicated revenue account.We increase net profit by raising revenue and by rigorously reducin

Stop Neglecting Your Health: A Wake-Up Call

In this episode of the Green Industry Podcast, Paul Jamison opens up about his recent health journey, overcoming a frustrating groin injury, and getting his body ready fo

Master Your Schedule: Making the Most of Your Time in Louisville

Paul Jamison breaks down his personal itinerary for the 2026 Equip Exposition, sharing his strategies for navigating the pre-show LCR Summit, mastering the art of trade s

Where Is Your Money Going? How to Read a P&L Statement

Paul Jamison breaks down the profit and loss statement so simply that anyone can understand it, revealing the top ten expenses in a lawn care business and the exact steps

Counting Down to Equip Expo 2026! (Everything You Need to Know)

The Super Bowl of the Green Industry is right around the corner! In this episode of the Green Industry Podcast, Paul Jamison is joined by special guest Mitchell Gordy to

Stop Ignoring Your Debt! How to Start Your Snowball Today

Paul Jamison shares the deeply personal story of how he found himself $40,000 in debt right out of college, detailing the exact "scorched earth" strategies and strict bud

The 7 Levels of AI: How to Automate Your Lawn Care Business

AI expert Justin Brooke breaks down the "seven levels of AI," offering practical, easy-to-understand strategies for small business owners to stop using platforms like Cha

How to Get More Clients for Your Lawn Care Business Using AI and SEO

Footbridge Media - Learn more about Footbridge Media Paul Jamison sits down with Chris Lonergan from Footbridge Media to reveal how to future-proof your lawn care busin

Surviving the School of Hard Knocks in the Landscaping Industry

(Part 2) Paul shares his most painful "School of Hard Knocks" business lessons for Caleb Auman's scary stories series, recounting everything from a drought-ruined free so

Cheap Clients: My Biggest Lawn Care Mistakes

Special guest Caleb Auman joins the show as Paul shares a few painful "School of Hard Knocks" stories from his early days, detailing how cheap clients and a massive dead-

Investing 101: A Simple Guide to What Appreciates vs. What Depreciates

This episode breaks down the fundamental difference between appreciating assets, like real estate, that grow in value over time and depreciating assets, such as vehicles,