Design · Kate Baxter

GoldDust

by Kate Baxter

The GoldDust Podcast is a behind-the-scenes look at what it really takes to build a successful jewellery business today. Hosted by jewellery consultant and The Cut London founder Kate Baxter, each episode features candid conversations with independent designers, retailers and industry experts shaping the modern jewellery landscape. Together we explore the realities of building a jewellery brand in the current climate, from developing a recognisable design language, to pricing, production, wholesale, and marketing ideas - why do some jewellery brands fail when others succeed? Practical, real, open and honest, GoldDust offers an insider look at the creative and commercial sides of the jewellery industry, and gets to the crux of what really makes a difference when building a brand.

Latest episodes

Showing 5 · updated from the feed

Laura Vann: Growing a Demi-Fine Jewellery Brand Without Paid Advertising

Building a successful demi-fine jewellery brand is one of the hardest challenges in the jewellery industry. Margins are tight, competition is fierce, and success depends

Aug 1
1 h 00 min

Susannah King: From Viral TikToks to a Thriving Jewellery Business

Susannah King has built one of the UK's most recognisable independent jewellery brands by doing almost everything differently. Without a traditional marketing plan, she g

Jul 1
1 h 05 min

Rachel Boston: From Shared Bench to Prime Retail in London - why Commerciality is Key to Growth

Rachel Boston has become one of the most sought-after engagement ring designers in London by striking a balance that many jewellers aim for but few achieve: work that fee

Apr 10
1 h 07 min

Polly Wales: The Fine Jewellery Pioneer Who Built a Career on Imperfection

In this episode of the GoldDust Podcast, I’m joined by Polly Wales, a true pioneer in contemporary fine jewellery who built her career by challenging many of the traditio

Mar 5
58 min

Hannah Martin: The Realities of Building a Founder-led Jewellery Brand

What really happens when you're the name behind the brand? Jewellery designer Hannah Martin joins the GoldDust Podcast to discuss the realities of building a career in f

Mar 4
1 h 03 min