The Florist's Table

Alex Vaughan of FLWR Shop on Pivoting to Retail, Speaking Up & Building a Brand

Abby Chick sits down with Alex Vaughan, owner of FLWR Shop in Nashville, Tennessee, for a conversation that gets right to the heart of what Thorns & All is about: the rea

How to Build a Successful Freelance Floral Design Career: 5 Essential Tips

Thinking about going freelance in the floral industry? You're not alone - many florists are choosing this path to build careers that reflect their creativity and values.

Roberta Staggs on Fashion Meets Floristry, Bold Color, and Designing with Purpose

In this episode of The Florist's Table: Beautiful People, Val McNichols sits down with Roberta Staggs, founder and lead designer of Hiawathia Floral Design Co. in Indiana

Natalie & Meg of Native Poppy on Business Partnership, Growth & Surviving It All

For the very first episode of Thorns & All, Abby Chick sits down with two people who changed the trajectory of her own business: Natalie Gill and Meg Blancato, co-owners

Susan Davis on Creating BloomVision: 30 Years of Floral Expertise Meets Technology

After 30 years designing weddings and events, Susan Davis knows the reality: florists need to show clients their vision before they build it, communicate clearly with the

Pennylyn Woosley on Business Savvy, Gold Medals, and Building a Career That Blooms

  In this episode of Beautiful People at the Florist's Table, Val McNichols sits down with Pennylyn Woosley, founder of Blossom and Bee Floral in New Jersey. Pennylyn s

Florist Fails: Three Florists Unpack the Mistakes That Made Them Better

Join Yvonne Ashton as she discusses with three seasoned florists their biggest failures and how these moments became pivotal for their growth. Discover how confidence, pr

Trey Brown on Bold Design, Representation, and Finding his Voice in Floristry

In this episode of The Florist's Table: Beautiful People, Val McNichols sits down with floral artist and content creator Trey Brown, founder of Trey J Creates. Trey sha

Jen Cavender on Being a Florist, Tarot of Flowers, and Creative Calling

What does it mean to feel both content where you are and called to something more? In this episode, host Val McNichols sits down with Jen Cavender of Nectar & Bloom for

Instagram Confessions: Marketing Team Spills the Tea

Ever feel like Instagram is working against you instead of for you? You're not alone. In this episode, Yvonne Ashton, Ali Zimmerman, and Ana Romero from the Mayesh mark

Staying True to Your Brand Identity with Glory Barbaris

What does it mean to build a creative business on your own terms? In this episode, host Val McNichols sits down with Glory Barbaris of Wildflower Hill Co. for an honest

Hot Takes: Three Florists Debate Pantone's Cloud Dancer

Pull up a chair and join us for the very first episode of The Florist's Table. Host Yvonne Ashton welcomes three past Mayesh Design Stars to discuss Pantone's controver

Boat Rides & Blooms: Our Holland Adventure

Join host Yvonne Ashton for a special Holland edition of Mornings with Mayesh! In this episode, we sit down with Natasha Barnhill, Charlotte Branch Manager, and Jenna Dun

Designing from the Heart: Camile Craig on Brand Identity & Creative Authenticity

What does it take to build a floral business rooted in whimsy, authenticity, and community? In this episode of Mornings with Mayesh, we sit down with Camille Craig, owner

Guatemala Cymbidium Orchids & OASIS® Renewal™ Plant-Based Floral Foam: What You Need to Know

Join Yvonne Ashton and David Dahlson for an exciting episode of Mornings with Mayesh as they unveil two game-changing updates for the floral industry. First, David intr

From Wedding Burnout to $8M in Hotel Contracts: Building Recurring Revenue with Franceska McCaughan

Tired of working six days a week, chasing one-off weddings, and feeling trapped in the seasonal ups and downs of the event floral world? This episode is your roadmap to f

Top 6 Flowers to Know Now

What are the top 6 flowers you absolutely need to know about right now? Join host Yvonne Ashton as she welcomes back resident flower guru David Dahlson for another exciti

New Varieties from Rosaprima and Floraprima with David Dahlson

Missed last week's live stream? Catch the replay! Host Yvonne Ashton sits down with David Dahlson to explore the incredible wave of new varieties from Rosaprima and Flora

Starting a Flower Revolution with Katie Lila of 'Follow the Blooms'

What if flowers could be more than beautiful arrangements? What if they could be community art, television content, and catalysts for human connection in the most unexpec

Inside AIFD's 60th Anniversary Symposium

Join us for an exclusive look at the 2025 AIFD Symposium "Reflection" happening July 12-15 in Palm Springs! We sit down with symposium chair Lori Novak, a 45-year floral