Go and See

by Lexus

Genchi Genbutsu is a Japanese philosophy that means “go and see for yourself.” Follow Malcolm Gladwell as he takes his car obsession to a new level, traveling to Japan to discover firsthand what makes the Lexus approach so unique. Brought to you by Lexus and Pushkin Industries.--This podcast is brought to you by Lexus and may not be reproduced or redistributed, in whole or in part, without prior permission of Lexus. The opinions expressed in this podcast are those of the guest(s) and/or host(s) and do not necessarily reflect the views or opinions of Lexus, a division of Toyota Motor Sales, U.S.A., Inc. Malcolm Gladwell and Pushkin Industries were compensated for the production of this podcast on behalf of Lexus. Please note that Toyota Motor Sales, U.S.A. Inc. is not responsible for any errors or the accuracy or timeliness of the content provided. Used with permission. All rights reserved worldwide.

Latest episodes

Showing 7 · updated from the feed

The Roof Comes Off

In this final episode, Malcolm explores the intricacies of one of the world's most advanced driving simulators, and revisits Mark Levinson to discover the difference betw

Apr 9 2020
18 min

Boffins

Step into audiophile nirvana at the headquarters for Mark Levinson audio systems. In speaking to their experts--or boffins, if you will--Malcolm learns that replicating t

Apr 2 2020
19 min

Shimoyama

It takes 25 years to perfect the art of driving. That’s why there are only two master Lexus drivers. Head to one of the most secretive test tracks in the world with Malco

Mar 26 2020
22 min

Composure and Elation

Find out what the Lexus engine note has in common with one of the most famous movie soundtracks of all time as Malcolm breaks down the instrumentation, resonance and freq

Mar 19 2020
15 min

Never Boring

When Akio Toyoda hears from a journalist that the Lexus brand is “boring,” he challenges the team to create a sports coupe to defy expectations, all the way down to the s

Mar 12 2020
22 min

Omotenashi

Follow Malcolm Gladwell, a self-described car nut, to Lexus headquarters in Japan. There he discovers cars covered in fur; why flowers are essential to engineering; and h

Mar 5 2020
19 min

Introducing: Go and See

From Lexus and Pushkin Industries, Go and See is a six-part series about Malcolm Gladwell's experience in Lexus's customer-focused, hospitality-driven culture. Episode 1

Feb 29 2020
2 min

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