Flipping The Industry

What IBE®️ will never be

Most brands will tell you what they stand for. Fewer will tell you what they've turned down. McKenzie and Jasmine sit down to name the things IBE® has said no to — repeat

Where Your Hair Actually Comes From

Single donor. Ethically sourced. Cuticle aligned. Double drawn. These terms get printed on packaging and repeated in captions across the entire extension industry, and mo

Texture is the New Color Match

What happens when a client wears her natural texture for the first time in her life — because of her extensions?McKenzie and Jasmine get into why shop IBE carries the tex

An Interview With Master Educators Jenn Calloway + Raegan Abel

Two Paths, One Standard: Jenn & Raegan on Growing With IBE® What does real growth in this industry actually look like—whether you've been behind the chair for years or y

An Interview with Megan King: Betting on Yourself

From Certified to Masters Educator: Megan King on Betting on Yourself Megan King didn't just get IBE® certified — she built a salon around it, turned her Instagram into a

What Makes IBE® Different

Most big extension brands are built to sell you hair. Education comes second — a one-day certification stapled onto a product catalog, five or six methods crammed into an

From Certified to Masters Educator | An Interview with Nicole Fermo

Nicole Fermo is the kind of stylist every certification program hopes to attract — driven, sharp, ready to do the work. She's also moving through the IBE® education ladde

Are Extensions After 35 Worth It?

In this episode of Flipping the Industry, McKenzie and Jasmine talk about what it really means to wear extensions when you're a woman over 35 — navigating hormonal change

From Beauty School to Booked-Out Master Technician: Tionni's IBE® Journey

In this episode of Flipping the Industry, McKenzie and Jasmine sit down with Tionni — a Haus of IBE® master technician who walked out of beauty school in 2023 and straigh

What We Really Think About Other Extension Methods

What do we actually think about tape-ins, tape-in rows, K-tips, hand-tied methods, and every other extension trend taking over social media right now? In this episode of

How IBE® Changed Education for Stylists

In this episode of Flipping the Industry, McKenzie and Jasmine take you behind the scenes of IBE®'s education center in Saint George, Utah. McKenzie shares how she flippe

The Truth About IBE® Admissions

What actually happens after a stylist hits "Apply" and why IBE® has said no even when someone is ready to pay? In this episode of Flipping the Industry, McKenzie and Jasm

What Makes Stylists Successful

What separates the stylists who plateau from the ones who completely change their careers? In this episode of Flipping the Industry, McKenzie Turley and Jasmine Hadjis u

Is IBE® Right For You?

What do stylists actually want to know before they invest in IBE® Certification? In this episode of Flipping the Industry, McKenzie and Jasmine sits down with Brent and

We See You: Why We Built shopPERKS!

In this episode of Flipping the Industry, we’re introducing Shop Perks and breaking down why it’s more than just a loyalty program. This wasn’t built because rewards are

Learn | Shop | Wear IBE®

In this episode of Flipping the Industry, McKenzie Turley and Jasmine Hadjis pull back the curtain on the next evolution of Invisible Bead Extensions. What started in 20

Meet the IBE® Admissions Team

Meet the IBE® Admissions Team pulls back the curtain on one of the most misunderstood parts of the IBE® journey: the admissions process, and why it exists in the first pl

How We're Changing The Hair Industry

In our final episode of this 4 part series, we reveal a pivotal moment for IBE® and how we are moving into 2026, the year of the horse! Power, momentum, and new partnersh

The Gift That Saved IBE®

In part 3 of our 4 part series, we discuss the challenges of factory relationships in China, how the culture and communication barriers affect our supply chain, and the r

Behind The Scenes on Hair Extensions 👀

Join us for part 2 of this 4 part series where we are pulling back the veil on the story of growth for IBE® with our hair extensions. McKenzie Turley, Founder and creator