Event Brew

The Line Between Attendee Data and Privacy

Navigating event attendee data requires the right balance between collecting valuable information and respecting event attendee privacy. But with rapid advancements in te

Do You Need Event Planning Certifications?

The events industry is a melting pot of talent and diverse backgrounds, with event professionals bringing rich experiences and unique perspectives to the field. It’s not

New Report Finds B2B Event Attendees Are Getting Younger

A recently published Freeman report highlights a significant shift in the demographics of B2B event attendees. With this new generation of younger, more diverse, and more

In-Kind Sponsorships for Events: How to Create a Win-Win Situation

As event professionals, we’re constantly striving to create meaningful experiences for attendees and stakeholders while working within limited resources and a budget. In-

Event Budget Cuts: Kiss, Marry, Kill Edition

Amid industry-wide event budget cuts, global inflation, and nationwide layoffs, teams across the events industry are forced to decide which things to keep, remove, or red

The Pandemic is Over

In 2020, the COVID-19 pandemic devastated events across the globe. Almost three years later, the United States is finally making a widespread comeback, events included. S

Advice to Our Younger Selves

As event professionals, we often reflect on our past experiences and wonder what we could have done differently. Hindsight is 20/20, and it's natural to have moments of r

Cannabis at Events: The lit new Event Trend?

In recent years, “cannabis” and “marijuana” have been hot topics of interest for event professionals. And with the increasing legalization of the psychoactive drug, conve

What do You do When You hit Your Event Goals?

Event goals are what you aim to achieve before, during, and after your event, and they impact almost everything event professionals do. So what happens when you crush you

Where do You Draw Event Inspiration?

As an event professional, you likely rely on some degree of creativity and inspiration to design events, drive innovation, and make your mark on the attendee experience.

Event Gamification That Doesn’t Suck

Event gamification kind of sucks right now, but it doesn’t have to. Event organizers turn to gamification to try and drive engagement and rally excitement around an event

How Did You Get Started in the Events Industry?

Event professionals can start their career paths in almost any job or industry. This is something the Brew Crew knows well, as today’s hosts share a combined 82 years of

Why do Event Marketers Receive More Credit and Respect Than Event Planners?

Our conversation today comes from a question sent in by one of our listeners named Genesis. She asked, “Why do event marketers receive more credit and respect than event

Do Event Professionals Need to Learn HR Core Competencies?

Events are not exclusive to any industry, business, or group of people. Every year, from sports and weddings to big banks and marketing agencies, all kinds of people have

Event Size: Does It Matter?

The world is in transition, and event industry professionals are asking questions. Does event size matter? Many events are seeing the fall of pandemic safety regulations.

Should Planners Boycott Destinations?

n 2019, the events industry had a $1,135.4 Billion valuation, making the events industry well positioned to make an economic impact should planners support social movemen

What is the Future of Event Marketing?

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wante

What The Great Resignation Means for the Events Industry

The great resignation has made waves across corporate America as people leave their jobs at unprecedented rates. Low pay, lack of opportunity for advancement, disrespect,

How to Execute Events on a Reduced Team

In April, we talked about a recession on the horizon. As the horizon approaches, Will and Nick find that many event professionals are running on fumes. Today, the discuss

Can We Rely On Event Platforms For Audience Engagement?

The Event Brew squad is tackling a complex topic today; a topic most event planners have contemplated in the last two years. It's time to talk about audience engagement o