Discourse in Magic

course in Magic How Ivan Went From Kids Magic to Corporate Parties

In the third episode of Magicians and Margaritas, Jonah Babins sits down with Ivan, a Long Island-based magician who successfully transitioned from performing at kids’ pa

Six-Figure Magic Business Blueprint

In this episode, magic business coach Jonah Babins outlines the foundational model for growing a magic business from a part-time hobby into a six or multi-six-figure ente

How Caleb Wiles Became a Professional Magician

In this episode of Magicians and Margaritas, Jonah sits down with Caleb Wiles to discuss his journey from doing casual side gigs to becoming a full-time, highly successfu

Stop Getting Ghosted on Gigs

This episode tackles the frustrating nightmare of “ghosting” in your magic business—when a lead inquires, has a fantastic phone call, and then completely vanishes before

Unleashing the Power of Past Clients

This episode transitions some of our best recent YouTube content into podcast form, giving you actionable business lessons you can listen to on the go. Many magicians con

Magicians & Margaritas

Welcome to the brand new series on Discourse in Magic: Magicians and Margaritas! In this inaugural episode, host Jonah Babins sits down over a margarita with Mastermind m

AI For Magicians

In this solo episode, Jonah Babins reports back from the annual Mastermind Summit. Every year, Jonah takes the mastermind group to an epic, tropical destination to map ou

Inside the Chicago Magic Round Table

In this special episode, Jonah Babins shares a “meaty” excerpt from his recent business lecture delivered to the Chicago Magic Round Table. Recorded while Jonah was in th

Trading Places: Jonah Babins with The Magic Guys

This week, Discourse in Magic looks a little different. Instead of Jonah interviewing a guest, we’re sharing an episode where the tables were turned. Jonah recently sat d

Mastering the Perfect Sales Call

In this episode, Jonah Babins breaks down a critical mistake magicians make when a lead finally lands in their inbox: treating the sales call like a logistics checklist.

Where Has Jonah Been?

In this solo episode, Jonah Babins pulls back the curtain on the eight-month hiatus of Discourse in Magic. Since August 2025, the podcast feed has been quiet, leading man

Weaponize Your Show

In this episode of Discourse in Magic, Jonah Babins dives into a powerful concept from his mastermind sessions: Weaponizing Your Show. The idea is simple—make your show b

Thoughts on FISM

In this solo episode of Discourse in Magic, Jonah Babins shares his raw and honest reflections on FISM 2025. From mind-blowing performances to marathon-length competition

Jamie Allan: Building Big Magic With Authenticity

In this episode of Discourse in Magic, Jonah sits down with Jamie Allan, a pioneering illusionist and producer known for blending large-scale magic with theatrical storyt

The Art and Hustle of Modern Magic with Xavier Mortimer

Jonah sits down with viral magician Xavier Mortimer to trace an unlikely journey—from learning back‑and‑front palming out of a gas‑station booklet to topping “Best Family

The Business of Fringe Magic with Luke Oseland

In this episode, Jonah Babins is joined by rising UK magic star Luke Oseland to explore a journey that spans from toy magic sets and teenage tinkering to Fringe Festival

Summit, AI and Where I Am

In this week’s episode of Discourse in Magic, Jonah Babins returns with a behind-the-scenes look at the Mexico Mastermind Summit, his latest adventures in AI, and what’s

Pioneering Corporate Magic with Bill Herz

In this episode, Jonah Babins is joined by corporate magic legend Bill Herz to unpack a career that spans summer camps, corporate boardrooms, and headline features in The

Leah Orleans: Pushing Boundaries in Magic

In this episode of Discourse in Magic, Jonah Babins sits down with magician, circus performer, and entertainer Leah Orleans to discuss her unique journey in magic, her ex

Jonah Babins: Magic’s Business Whisperer

This week on Discourse in Magic, we’re bringing you a special repost of Jonah Babins’ appearance on the Penguin Magic Podcast, hosted by Erik Tait. Jonah, the long-time h